Google’s Matt Cutts on Web Spam
May 13th, 2008
When Matt Cutts speaks, people listen. The Google software engineer and head of Google’s Webspam team is well known throughout the SEO arena as “the specialist” of search engine optimization topics. Matt is also known as the enforcer of Google Webmaster Guidelines and the top gun on link spam. He recently released a “must see” 10 minute keynote video from Web 2.0, What Google Knows About Spam.
What may be the best ten minutes spent learning about web spam, Matt explains in the video that SEO is not spam and that web spam is the practice of breaking the rules to place higher in search engine placements. He identifies examples, the root causes and steps one can make to prevent spam.
The infamous Google Enforcer, Matt has been with Google since January 2000. The University of North Carolina at Chapel Hill graduate is named on the renowned Google patent filing about web spam and search engines as a co-inventor. This patent was the first to use technology to identify link spam by utilizing historical data.
When the Google Enforcer speaks, the world listens.
To view the video, visit Matt Cutts’ blog at: What Google Knows About Spam.
You may also visit the Web2Expo on blip.tv at: Matt Cutts (Google) at Web 2.0 Expo SF.