Google Penguin 2.0 was unleashed on May 22, 2013 after much anticipation. The long awaited, and to some feared, algorithm update by the search engine giant was officially announced by Matt Cutts, Google’s Distinguished Engineer and head of the web spam team:
“We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”
