2009 Holiday Sales Out Perform Forecasts
Holiday sales for the November – December 2009 shopping season overcame dismal forecasts predicted by experts with a breath of fresh air in an economically challenged retail environment.
The National Retail Federation reports a 1.1% increase for the 2009 holiday shopping season in the press release, Holiday season ends on high note as sales increase 1.1%, according to NRF. The organization had predicted a 1% decrease in retail sales for the November through December holiday shopping period, excluding autos, gasoline, restaurants and online shopping.
ComScore, a global leader in measuring the digital world released figures showing a welcomed 4% increase in retail e-commerce spending for the entire November – December 2009 holiday season versus the same period in 2009. The press release, comScore Reports $29.1 Billion in U.S. Retail E-Commerce Spending for Full November-December Holiday Season, Up 4 Percent vs. Year Ago, is an analysis of comparable shopping days for 2009 verses 2008. The company had projected an optimistic 3% increase in online sales.
comScore chairman, Gian Fulgoni, stated, “The 2009 online holiday shopping season was a positive one as its growth rate slightly surpassed our forecast and returned to solidly positive rates after nearly a full year of marginally negative growth.”
Fulgoni continued to outline the highlights of the season which included the first $900 million online spending day that was coupled with “a strong late season spending surge, that were propelled by effective retailer promotions, guaranteed shipping and a major snowstorm on the eastern seaboard that convinced many to shop from the comfort of home.”
The 2009 holiday season out performed sales predictions on the retail front and in the Internet shopping arenas giving retailers the best gift of all: a holiday season of gains.
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