What are the top search engines in the U.S.?
There are an array of companies that specialize in collecting Internet usage data from the general public to determine what search engines the general public is using to find services and products. The Nielsen Company is one of the leading sources in collecting and analyzing Internet behavior data. Nielsen Online reports that the top search engine in the U.S. is Google with an impressive 67.3% of the U.S. Internet population. Yahoo!, MSN/Windows Live/Bing Search , AOL and ASK complete the top five search engines for the month of December 2009.
Below is a chart that indicates the search engine share of the top five U.S. search engines month over month December vrs. November 2009) and year over year (December 2009 vs. December 2008).
| Top 5 U.S. Search Engine Share Rankings According to Nielsen Online | ||||
| December 2009 | ||||
| Search Provider | December 2009 Search Share % | M/O/M * % Change | December 2008 Search Share % | Y/O/Y* % Change |
| 67.3% | +1.9% | 62.9% | +4.4% | |
| Yahoo! | 14.4% | -0.9% | 16.8% | -2.4% |
| MSN/Live/Bing | 9.9% | -0.9% | 9.8% | +0.1% |
| AOL | 2.5% | -0.3% | 4.1% | -1.6% |
| Ask.com | 1.7% | -0.1% | 2.0% | -0.3% |
| Others | 4.2% | +0.2% | 4.4% | -0.2% |
* M/O/M = Month Over Month Search Share
* Y/O/Y = Year Over Year Search Share
The pie chart below shows the top five U.S. search engines with the percentages of search share as reported by Nielsen Online for December 2009.
About Nielsen Online
Nielsen Online is a service of The Nielsen Company providing independent measurements of Internet market positions based on analysis of online audiences under the Nielsen//NetRatings and Nielsen BuzzMetrics brands.
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Tags: leading U.S. search engines December 2009, Nielsen Online top search engines 2009