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5 Tips to Boost
Consumer Confidence

5 Tips To Boost Consumer Confidence

Research indicates that customers fail to make online purchases due to lack of consumer confidence. The lack of the personal element and the concern of making a purchase online if there is a problem with the product equates to lost Internet sales. To boost consumer confidence:

  • Provide A Privacy Policy
    Inform online shoppers that you value the privacy of their personal information through an easy-to-understand and easy-to-find privacy policy. For more information, you may visit BBB Online (Better Business Bureau Online): For online shoppers, trust is everything. For an example of a privacy policy, please select: R & R Web Design's Privacy Policy.

  • Provide essential contact information
    List your e-mail address, physical location, telephone numbers and fax number in an easy-to-find place on your website.

  • Provide contact hours
    If a live representative does not answer your phone 24 hours a day, leave a message that informs of the hours a customer may reach a live person.

  • Toll-free phone number
    Invest in a toll-free phone number and post it on your website. A toll-free number conveys the message that your company is extremely interested in your client's concerns. It also provides those who are uncomfortable with making an online purchase the ability to speak to a "real person" to complete the transaction.

  • Disclose terms of sale
    Include your company's return policies and terms of sale on your website.

 

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"The beginning of knowledge is the discovery of something we do not understand."
Frank Herbert
(1920 - 1986)

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References

5 Tips To Boost Consumer Confidence
Tips to boost consumer confidence by R & Web Design. Details steps to take to ensure
that your client's private information and online orders are safe.

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