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Joe Lapchick Advertisement
Ca:
In the 1930s, Kinney's was one of the first shoe companies to use sports figures to sponsor footwear. C.O. Anderson had played professional basketball after he graduated with an engineering degree in the early 1920s with the New York Knights. He had played against the New York Celtics and his competition's center was Joe Lapchick.
Anderson had asked Lapchick to devise a list for specifications for basketball sneakers and to endorse the finished product. The result was a phenomenal increase in sales. Several hundred thousand "Joes" sneakers were sold each year in Kinney Shoes stores as late as 1965.
Source: Retail Revolutionary
Kinney Shoe Corporation's First Century in Footwear
Kathleen McDermott
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