3 Quick, Easy and Fun Ways to Increase Your Company’s Leads

3 Ways

Would your company be interested in learning a few ways to add quality leads?

Would you love to be your boss’s new hero?

If you don’t know already, I am a passionate advocate for using blogging as a way to increase business. Today, I am sharing with you 3 EASY, QUICK, and FUN ways to increase your company’s leads.

Yes, you can be your boss’ hero.

I have written probably too much about how a blog can enhance your company’s Internet presence, build trust with your (future) clients, and make your company’s website Google’s favorite in the search engine. What I haven’t shared about is how blogging can be your company’s ‘in’ with new leads.

OK, so what do I mean by leads?

For those of us who were not marketing majors, I am referencing a sales lead, which is a way to bring in new customers. Did you know that blogging is a one of the best ways to bring in new leads or potential customers?

Hubspot and Social Media Examiner (my personal favorites) both weighed in on increasing your leads through your blog. Keep reading for my personal favorites tips.

3 quick, easy, and yes fun ways to increase your companies leads.

  1. Blog
    We already know that blogging is one of the most cost effective ways to increase your online influence. (Read about why at The Secret to Growing Your Online Influence) While we know that blogging is great and all – it’s usually one of the first things to be set on the back burner when we are busy.

    I get it, I really do. However, by regularly offering free information to the public you are not only promoting your online influence, but you also increase your company’s leads – therefore getting a really great return on your investment. Blogging does this for you because it allows for your leads to have additional access to you and your products. Your readers can get to know you and your product. Soon, not only will they be buying your product, but they will also be telling their friends and colleagues about this amazing company. They will say, “See for yourself and check out their blog.”

  2. Offer Free Downloadable Info
    Social Media Examiner had this to say about increasing your leads by offering free downloadable information,

    In exchange for all of these downloads, people must provide their name, email and additional information about their business. Free content is the perfect lead generator! The key to getting the right kind of leads with your free content is to create content that will attract your target customer base. You don’t want to capture just any subscriber—you want to capture someone who will want to learn more about your products and services.”

  3. Inspire Leads to Subscribe
    Go ahead and transform your readers and leads into full fledged subscribers of your company’s blog. According to Hubspot,

    Convert leads who are casual blog readers into dedicated subscribers who keep coming back for more — so you can keep exposing them to and nurturing them with your content”.

Interested in more than just 3 tips? I personally recommend this article to help your company increase leads:

Have you used these techniques to generate leads on company’s blog? Do you have any to add?

3 Quick, Easy and Fun Ways to Increase Your Company’s Leads

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

20 comments on “3 Quick, Easy and Fun Ways to Increase Your Company’s Leads
  1. Great tips on how to increase leads! That’s something we all want and need to know. I like this: “Convert leads who are casual blog readers into dedicated subscribers who keep coming back for more — so you can keep exposing them to and nurturing them with your content.” Excellent! Thanks for sharing.

  2. Sherie says:

    Christine, those are excellent tips for generating more leads and traffic! Thanks for the extra resources as well! I enjoyed the post, a lot.

  3. These are great tips! I’m pubplishing an article very similar tomorrow ans I’m linking to this article! Great job!

  4. Thanks for these awesome tips! I’ve book marked this article so that I can refer back to the great resources you’ve provided here… we can all do with more leads I’m sure 🙂

  5. Anita says:

    great tips! I need to work on number 3 🙂

  6. Thank you Christine, for these tips on increasing leads for our business. I have bookmarked this page, great article!

  7. Marilyn says:

    Thank you for the tips, and they are easy to implement as well

  8. Pat Moon says:

    I do all 3 of your suggestions but my main downfall has been to not be as consistent as I should be with putting fresh content on my blog. I know they say a minimum of 2 times a week but I just cannot seem to do 2 per week and even struggle to get one done each week. I am getting better though so I am improving.

  9. Great tips and thanks for sharing these resources. I’m in the process of developing a #2 – we’ll see :)!

  10. Christine, a question: in traditional marketing there was a way (even if a little fuzzy) of calculating the cost of generating a sales lead. How do you do that online, especially if you’re using blogging to generate the lead?

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