Would you like to increase the amount of engagement on your blog?
When do you publish your blog articles?
Have you ever thought about what the best day of the week is to post a blog article? We have been up to something. We’ve been working on it for some time now. We have been performing our own experiment to find what day really is the best day to publish a blog article.
Before we started our experiment, I did some research because it’s just never good enough for me to read about someone else’s study. I also have to try it out for myself. This is what I discovered while researching the question,
What is the absolute best day of the week to publish a blog article?
The KISSmetrics Following
When I first started researching this topic, I found that most bloggers, even the big headliners, refer to the study compiled by KISSmetrics, The Science of Social Timing. The study is amazing and it has infographic to go with it.
The study reported that Monday is the best day to publish a blog post. The second best day is Thursday.
Many people take what KISSmetrics said as truth and published wonderful articles based off the study’s ideas and their beautifully put together infographics. When I finally found another study, they came up with similar information and different information all at the same time.
The Shareaholic Following
In the article, When Is The Best Time Of The Day To Blog?, by Jason Keath, CEO and founder of Social Fresh, Shareaholic statistics were analyzed. The results also found that Mondays are the top day to publish a blog article.
The interesting information here is that, this study found that Tuesday and Wednesday were fighting for that number 2 spot and Thursday’s should barely be mentioned. Note: The data analyzed was based on Eastern Standard Time.
The numbers broke down by the percentages of page views from the top 100 days and times in 2011.
- Monday with a whopping 43%.
- Tuesday with a 28%.
- Wednesday followed closing behind with a 25%.
- Thursday…here is the interesting part – 5%.
The two studies showed similar and different responses. For those who publish blog articles daily, it may not actually matter which day is better. However, for those of us who publish once a week, we need to know which is really the best day.
The Conclusion of Our Study
My question was what day is better: Tuesday or Thursday? Monday is an obvious choice as number one and all the research points that way, so I wasn’t interested in remaking the wheel. What I wanted to know is, if I can’t publish on Monday is it better to publish on Tuesday like Shareaholic suggests or on Thursday like KISSmetrics proposes.
We found that when we moved the publication date from Tuesday to Thursday, our engagement dropped, we received fewer comments and less page views.
The Take Away
While publishing on Mondays may make us feel like a salmon swimming upstream trying to jump over everyone else, the fact studies show that it is the best day to publish blog articles. It allows fresh content to be out there all week.
The take away is this: We have found the best day to publish a blog article is Monday and the second best day is Tuesday. Sometimes increasing engagement is as simple as changing when you provide the information.
This is a long way of saying that we are moving to Mondays permanently. For now, we will be publishing our articles on Mondays. It took some time to find the “right” day of the week for us. I’m looking forward to seeing how much of a difference publishing on Mondays will make.
Each of us will have to find our “sweet spot” when it comes to best day of the week to publish blog articles. Have you tested publishing on different days to see what works best for you? What days are most successful? Please share your thoughts in the comments below.