How to Claim Your Official Google+ Custom URL


Google+ has quietly announced that it is rolling out the official Google+ custom URL to all. This is great news for brands and profiles that have been anxiously waiting to replace the lengthy Google+ URL that contains that long string of numbers.

Previously, custom Google+ URLs were only available to a select number of users that was announced in August 2012. For the rest of us that have been waiting patiently over the past year, there were a few alternative options for making our Google+ URLs easier to remember. The wait is over and as of October 29th, Google began rolling out page and profile custom URLs.

There has been a great deal of chatter all over the social sphere about the new Google+ vanity URLs since yesterday’s announcement. Let’s review the highlights and answer a few of the questions that have surfaced.

Google+ Custom URL for Business Brand Pages

To be eligible for a business custom URL, the requirements are that the Google+ page must be a verified local business or the page must be linked to a website. If your page meets one of these requirements, you should see the following message at the top of the page when you log into Google+ and go to your business page. It will show Google’s preapproved custom URL. For example:

Your page is preapproved for the custom URL:

Please note that in the example above, the “preselected” represents Google’s assigned custom vanity URL. Below is an actual example of Google’s preapproved Google+ URL for R & R Web Design LLC which is based on our domain name:
How to claim Goolge+ URL
You will be asked to check the box, “I agree to the Terms of Service.” It is important to note that you need to be sure that you want the preapproved Google+ URL before agreeing to the terms. You will receive the notice:

If you change your page to a custom URL, you can’t change it again or transfer the URL to someone else.

In addition, the three key elements of the terms include:

  • Google reserves the right to “reclaim custom URLs or remove them for any reason, and without notice.”
  • Right now, custom URL’s are free, but Google “may start charging a fee for them. Google will notify users first and provide the choice opt out.
  • URLs must not contain phrases or words that violate the Google+ User Content and Conduct Policy.

For pages, there are additional requirements at Google+ Pages Additional Terms of Service.

It appears that Google+ is pre-selecting the custom URLs and using the domain name associated with the account. For example, Social Media examiner’s domain name is: and the Google+ URLs:

One question that has been asked several times is if the long Google+ URL will need to be replaced right away with the custom Google+ URL on websites and social media sites. If the long URL is clicked, it will redirect automatically to the new shortened custom Google+ URL.

Google+ Custom URL for Profiles

You will receive a notification from Google+ either by email or when you log into your Google+ page to start the process on your personal profile page providing the following criteria are met:

  • You must have a profile photo
  • You must have at least 10 followers
  • You must have had your Google+ account for a minimum of 30 days

You may receive several options of custom URLs to choose from. Please be sure that the one you select is the on you want.

What if You Want to Change Your Preapproved Google+ URL?

For now, it appears that you are only able to change:

  • The capitalization of the URL or
  • The accents or diacritics of the URL

To make these changes, go to your About section of your Google+ profile and locate “links”. Look for the box that will appear allowing you to make the edits.

For the full Google+ explanation about the rollout of Google+ custom URLs, please see: Getting Started with Google+ Custom URLs. For the Google+ announcement, please see: Google+.

Your Turn

Have you claimed your business and/or profile custom Google+ URL? I would love to hear how it went. Please feel free to share your new custom Google+ URL in the comments below.

Fascinated with the growing potential and power of the Internet, Robin founded R & R Web Design LLC in the Chicago area in 2000. As creative director, she is passionate about helping others reach their Internet objectives through a strategic online presence with results driven custom web design, ethical SEO, and social media marketing.

24 comments on “How to Claim Your Official Google+ Custom URL
  1. kungphoo says:

    Yes i think this is great! I am just waiting to be able to get the business one.. i applied for the person one already!

  2. Veronica Solorzano Athanasiou says:

    Yay! Finally, we get to share our Google URL 🙂 – I got an e-mail for my personal profile and followed the steps that were prompted at me. Then went into my page, nothing. Clicked on Dashboard and it was there… Got that too! For the page is ‘oroklinidesign’ – fully branded and it was suggested by you for the domain 🙂 – Now I’m consistent on twitter, instagram, Pinterest, Facebook and Google. Perfect!
    Will share this great tutorial with my followers. Thanks for writing it Robin.

  3. I am really excited to read this and coming back here to go through these steps. THANK YOU for this informative post

  4. Tina Ashburn says:

    This is important and timely information. I claimed mine the other day (I was SO EXCITED)! Thanks for letting everyone know!

  5. Simona says:

    Robin, I used your article this morning and claimed my G+ link. Very useful! Thank you so much for the precise, detailed steps.

  6. Meli says:

    I have a google plus account although I haven’t been using it really. Have a custom URL is a great idea.

    • I agree, Meli, that it is a great idea to have a custom Google+ URL. It is so much easier to remember than the long one. Thank you for stopping by and for commenting.

  7. Thank you for this clear explanation. I didn’t pay attention to this when announcement came out because I knew I had a shopping cart disguised like a website & they wouldn’t give me one. But, as of Nov 1 I will have a REAL website & I hope to get one as well as learn how to use google+.

  8. Yes, that is great Google+ is now allowing more to have customized url. Got mine the other day. I had tried to get one a few months back with no success. For some reason they were being very selective in the past, not sure why.

    • Terri, I’m glad that you were able to get your custom Google+ URL the other day. Yes, Google was very selective when they first started rolling this out in August of 2012. It is great they are now rolling it out for everyone!

  9. Sharon Cobb says:

    This is great; much better for branding and much easier to remember than the string of numbers!

    • I agree, Sharon. A custom Google+ URL is so much better for branding as well as being much easier to remember. Thank you for stopping by and for taking the time to read this article.

  10. Norma Doiron says:

    That was real cool that finally Google+ got this done. It was a long time in coming for sure! 🙂
    Great post, by the way.

  11. Louise says:

    I’ve been offered the url I want for my business account on my personal one. If I add a suffix to my personal one do you know if it will free up the original url to use on my business page?

  12. nicu constantin says:

    for local business page , must i have an website linked to the page to be eligible and claim a custom url?