5 Tips To Boost Consumer Confidence

Do you know why some people do not make online purchases? Research indicates that customers fail to make online purchases due to lack of consumer confidence.

The lack of the personal element and the concern of making a purchase online if there is a problem with the product equates to lost Internet sales.

To boost consumer confidence, use the five-step action plan below.

How to Increase Consumer Confidence

  1. Provide a privacy policy
    Inform online shoppers that you value the privacy of their personal information through an easy-to-understand and easy-to-find privacy policy. For more information, you may visit BBB Online (Better Business Bureau Online): For online shoppers, trust is everything. For an example of a privacy policy, please select: R & R Web Design’s Privacy Policy.
  2. Provide essential contact information
    List your e-mail address, physical location, telephone numbers and fax number in an easy-to-find place on your website.
  3. Provide contact hours
    If a live representative does not answer your phone 24 hours a day, leave a message that informs of the hours a customer may reach a live person.
  4. Toll-free phone number
    Invest in a toll-free phone number and post it on your website. A toll-free number conveys the message that your company is extremely interested in your client’s concerns. It also provides those who are uncomfortable with making an online purchase the ability to speak to a “real person” to complete the transaction.
  5. Disclose terms of sale
    Include your company’s return policies and terms of sale on your website as well as your shipping policy.

Bonus Tip

If you have been putting off having a SSL certificate installed to enable HTTPS on your website, it is time to put it on the top of your to-do list.

An E-commerce website that accepts credit cards online should have historically had a SSL certificate. However, things are changing. For more about why you should have HTTPS on each page of your website, please see:

Chrome’s Non HTTPS Not Secure Warning – What You Need to Know

Take Away

When you provide a great user experience when someone shops online on your website, you will be opening the virtual door of welcome. From providing a privacy policy to disclosing the terms of the sale, you will be fostering consumer confidence and ultimately increase online sales.

Your Turn

What aspects of an eCommerce website make you feel most comfortable about making a purchase online? What are the red flags that would make you click away?