Are You Frustrated with Facebook?

Brick wall

Are you frustrated with Facebook because of your posts’ reach and feel like you are running into a brick wall?

If this is your first time here, my name is Christine King, and I am a writer here at R & R Web Design LLC. Every Tuesday, I publish articles about blogging tips and tricks that will make your blogging life easier.

The blogging tips and tricks I published here are all the same tips and tricks that I use as a ghost writer. I am currently publishing about 11 articles a week. 10 of those articles that I write are for my ghost writing blogs. I write on behalf of all kinds of different companies. So, what you will find here on this blog are my tricks to getting the job done well.

Starting Next Month Video Blogging!

Next month, you will be seeing my face a little more often. We are starting video blogging series that will begin next month on the last Tuesday of every month.

When you are a ghost writer, there isn’t a real need for video blogs, but they are a feature that I have really wanted to explore for some time now. I’m excited to see how these video blogs do, and I’ll let you know if they are worth your time, or not.

If you have any questions you would like me to address about video blogs, let me know if the comment section below and I’ll get to work on it.

Onto Today’s Topic: Frustrated with Facebook?

Today, we are looking at a hot button topic, Facebook.

I was in college when my little private school petitioned, TheFacebook, to allow our college emails into the exclusive website. That was 8 years ago.

Today, Facebook is completely different. What was once a private social network to connect with friends from other colleges is now a place where I find my grandparents and parents taking up my news feed and where companies search through your photos before deciding to hire you.

Facebook Has Changed

What I really want to focused on today is whether or not promoting your business and your blog articles on Facebook is worth it.

I would like to know if you are frustrated with Facebook and why. I also would like to know if you are going to continue to promote your business and your blog articles on Facebook or if you’ve decided to completely give up on it.

If you can take a few minutes to let me know your answer, within the next few weeks, I’ll compile your answers so we can all take a good look at if it’s time to give up Facebook or not.

Have a wonderful week everyone. I am looking forward to your responses!

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

30 comments on “Are You Frustrated with Facebook?
  1. Caroline J says:

    Hi Christine – this is an interesting question and I don’t think we’ve finally decided on an answer, yet.
    We’ve optimised our Blog (and posts) with keywords and have a dozen or so posts on page 1 of Google and this of course drives traffic to our site. It’s not possible to do this with Facebook – you have to pay to promote the posts and we haven’t really got our heads around this totally. To be honest the potential to ‘waste’a lot of money puts me off. But for promoting certain things – Events, Webinars, Free offers where there is a product at the end of it, then yes, we’ll try out the ads and see how it goes.

  2. Simona says:

    Hi Christine,

    I am a well-seasoned social media marketer and my background is in Communications and Journalism. I do know what to do and how to keep people’s interest. This being said – starting early in the summer, I noticed a horrible drop in terms of reach and engagement on Facebook. I run campaigns for big organizations and often the only way to get out post seen was to advertise or use a sponsored post.
    I often suggest my clients to master at least two social media outlets for their marketing and to put a lot of attention in their blogs. There are businesses that work better on Pinterest and professionals who may be using LinkedIn as their main outlet.
    I still love Facebook and it is painful to see these “technical” challenges. I can say, I feel disappointed with it.

    • Simona,
      Thank you so much for your input. It sounds like a season veteran such as yourself has even seen a drop in engagement on Facebook. I really like your suggestion on utilizing 2 social media sites and spending time on your blog. Thanks again. 🙂

  3. Nancy says:

    Christine, great question. A definite Yes to frustrations with Facebook and continuing changes. As Simona mentioned the drop in engagement and reach has compounded the frustration. That said, I don’t believe the 1B+ users can be ignored. Facebook is the platform where most small businesses feel comfortable. When I speak with clients, we review platforms that will work best for their particular niche, where their customers are engaging, and what will help with their search optimization. The mix is usually Facebook and Google, depending on time available, Twitter or Pinterest. Look forward to the outcome from your questions.

  4. Christine,

    Great post! To answer your question: YES! I am frustrated with Facebook. Promoting my business and my blog articles on Facebook takes a lot of time and, frankly, is not worth it. I have not seen the ROI for the time and effort it takes. I don’t care for Facebook, but there is an expectation that every business needs to be there. And statistically speaking, 96% of small businesses are.

    It seems Facebook is a great platform for B2C (business to consumer) but not so much for B2B. I have used promoted posts, Facebook events, and Facebook advertising. I am planning on doing a Facebook offer this month. I research trends and tips and tricks to see what makes other pages tick. I try to post twice a day. But still the platform remains elusive.

    But I’m ok with it for now because Twitter, Google+, LinkedIn, and SEO are driving traffic to my website. However, I cannot completely give up Facebook as long as all the other social media pros out there still use it. The fact that we are all asking this same question is very significant ~ ask me again in six months, and, unless things change, I will probably tell you that I am done with Facebook.

    • Good Afternoon Michelle,
      It makes complete sense that you would frustrated if you’re not seeing the return on investment. We all want to see the fruits of our labor and this may be early to say but it would seem that you are not alone in this feeling. Thank you so much for taking the time to comment.

  5. kerry armour says:

    Yes! I am extremely frustrated with Facebook to the point of pretty much having stopped using it, even with 1B+ potential connections. I can’t get to them anyway. Like all of the women above, I’m not a beginner and I know how to both do marketing and use the platform. However, the effort (and cash) required to get reasonable reach and exposure is just NOT worth it any longer. It’s twitter and G+ for me these days.

    • Kerry,
      Thank you so much for sharing. You are not only frustrated but you have given up on Facebook. Your response is really helpful. Thanks again for taking the time to comment. 🙂

  6. Linda Ursin says:

    I’m definitely getting less engagement now than I used to

  7. I am definitely frustrated with Facebook! I’ve only been running my page for 2 months (which is when I started my blog), so I am still getting used to learning from the page insights, posting at certain times, etc. I’ve noticed that there is very little reason as to why some posts get seen more than others. Even posts with lots of likes and shares are not seen by all of the “fans” of the page. Do you have any tips? I also use Pinterest, Instagram, and Twitter and notice that Facebook and Pinterest are most helpful for traffic even with these issues with Facebook.

    I’m considering promoting a post, but not sure if it will be worth it in the long run?

    • Alexandra,
      Your questions are the reason for this post. Hopefully by Tuesday we’ll have enough people weighing in their experiences with Facebook to determine is it’s worth it or not. Stay tuned and thank you for sharing.

  8. Great Question Christine! Facebook is either a huge frustration or an exciting adventure. We are all looking for the “Holy Grail” that one perfect magical way of doing things that brings our optimal client knocking on our door eager to do business with us. Facebook is also a little like a being on a diet (loved your blog on the subject). Intellectually we all know to loose weight we need to eat less move more, simple right? Nope, there are loads of different diets out there all claiming to be the best yet to find the one that works best for you requires a great deal of trial and error. Very few people can eat whatever they want and still remain thin and healthy similar to those fan pages who gain over a million fan’s virtually over night they are the exception to the rule. Sticking with the “diet” scenario, paying to boost your posts or sponsored blog articles or stories is like the exercise component of a diet. We all know that we will achieve our goal faster if we include it into the mix. So after taking the long way around to answer your question, I view Facebook as more of an exciting adventure with peaks and valleys, victories and set backs instead of frustraiting.
    Good luck with the article, I can’t wait to see how it turns out.

    • Heidi,
      I love your response. I’m so glad you like my blogging and losing weight comparison. It sounds like you are enjoying your Facebook adventure. Thank you Heidi for sharing, 🙂

  9. Katherine says:

    I still get traffic to both our company blog and the main site from Facebook, but I’m always frustrated by the low reach numbers. It seems every time I get engagement on a post, someone lowers the volume on me for at least a week. The biggest hits I’ve seen are on the page to page sharing side. This used to be an excellent way for admins to help each other and get exposure from new fans. But a few months ago, Facebook obviously decreased the reach on these types of shares. The last time I shared content directly from another page, the post received the lowest visibility I’ve ever seen. So I stopped doing that entirely. Now I only tag other pages, which I also believe decreases the post’s visibility, just not as much.

    I get that Facebook is doing everything in its power to force admins to pay for advertising, but that move really struck a chord with me. So much for being “social” with other businesses.

    • Katherine,
      It sounds to me, that you are frustrated with having to pay to increase your reach and because of that Facebook doesn’t feel as much of a social place for B2B. This is very helpful information. Thank you so much for sharing.

  10. Hi Christine,
    I own a small marketing business and mostly work with 1+ companies. We use Facebook for many of those businesses and still think it’s worth while. Most companies work locally in Sweden and here Facebook is still the biggest social media. It’s a great tool for advertising since it’s so easy to see the efficacy of the add. The frustration with Facebook is that it’s not 100 % reliable – that it doesn’t always work as it is supposed to and it’s hard to understand why.

  11. Stephanie Donegan says:

    At one point I would have said that promoting on facebook wasn’t worth it. I was so frustrated at the 10-20 people out of the 3000 that would actually see my post. I seemed to have tried everything. Posting pictures, asking questions (but if a tree falls in the forest and no one hears it, did it make a sound?) I then was given a trick my my mentor. Of course fb is in it for the money. Its a business after all and they want to make money just like I do so ads became the thing to do. First, if you run a business, its helpful to have some sort of advertising revenue even if it is only $100 a month. It will make your life so much easier. I began to run daily ads with my budget at anywhere between $1-$5 a day depending but usually closer to $5. I set it to update with every new post of mine and target it to my current likes. What happened? My 20 views skyrocketed to between 700 and 1500 per post. My opt-ins have SOARED through the roof and my conversion rate is much higher! Was it worth an extra $130 or so a month? Yes! I make that back usually within a day! Somethings to think about is that facebook is STILL the go-to and depending on your customer avatar, that is definitely where you want to be right now. Is it frustrating? Heck yeah but I understand it. Facebooks a business and want to get more money just like I do. If I had a bigger advertising budget, Im sure it would be amazing the things that could take place!

  12. Seana Turner says:

    Yes, yes, yes I am very frustrated with FB. I would have used them as my primary social media tool, but now many of posts hardly get shared at all. And customers ask why they aren’t seeing as many posts as they used to. I know, the service is free, so I don’t have a right to complain, but it is definitely causing me to move into other platforms in a more significant way. (stopping in from Blog Formatting…)

    • Seana,
      Well, you are definitely not alone is feeling frustrated about the lack of reach through Facebook. Thank you for taking the time to comment. The more voices, the better the data.

  13. I’ve been using a FB page for over 3 years now for my holiday/vacation rental and have seen a HUGE drop in reach, interaction etc despite getting more and more likes. Frustration is absolutely the key word. I usually love using it and I know I won’t stop but I get so frustrated as more and more we are expected to pay to spread the word. I have paid a couple of times and while thousands see the post it doesn’t result in any more business. Having said that I know my FB page is often what clinches the deal when someone is hesitating booking a vacation so I will definitely carry on with it. It’s definitely a love hate relationship with me but one that I can’t do without!

    • Phoebe,
      It’s so interesting that while you may not be getting the reach you want, your Facebook page is the tipping point for some of your clients. Thank you for sharing your experience. 🙂

  14. Lisa Mallis says:

    Awesome question! I think diversity is key. Sure I’m frustrated by Facebook – I’d like to know all my followers are getting all my updates all the time. AND . . . if I schedule similar updates 3 or 4 times in a 2 or 3 day period, how do I know that the same people aren’t getting the same update? (Annoying!!)

    However, since I use Social Oomp to load my updates, I can load to Twitter, Facebook, LinkedIn, etc. with one click, so it doesn’t take extra effort to promote my blog on Facebook.

    I am considering adding G+ to my social media repertoire . . . .

  15. Delia @ Blog Formatting says:

    Interesting question, Christine. I think I am at times, but then I keep reminding myself that is a free platform that allowed me to make so many friends, clients, and connections. This always calms me down 🙂