Google Plus SEO – 4 Phenomenal Google+ SEO Tips for Personal Profiles

4 Phenomenal Google+ SEO Tips for Personal Profiles

Have you been wondering how to harness the power of Google Plus SEO?

Imagine being handed the keys to a brand new red Corvette.

You probably can’t wait to take a test drive, but when you sit in the driver’s seat, you realize that it is a stick shift and you don’t know how to drive it.

Google Plus is a new vehicle for many and in the same way, learning to harness the power of Google Plus for SEO may seem challenging.

Google Plus SEO – 4 Phenomenal Google+ SEO Tips for Personal ProfilesThere is a great deal of comprehensive information on the Internet to help you along the way. It may be difficult to understand all of Google Plus’ goodness when you first test drive it, but the benefits are enormous. Consultant, Professional Coach, and Marketing Psychologist, Martin Shervington, put it well:

When you grasp the concept of Google Plus, a lightbulb will ‘ping’ and you will simply get it.”

Basics SEO Terms

Before we go over a few basics to get you started on Google Plus SEO, here are three terms and a brief explanation of each that will be mentioned:

  • Link Juice – A term used to define the flow of Page Rank (PR). According to Mark Traphagen, “PageRank is an algorithm based on “backlinks” (or links) and the PR that is passed has sometimes been referred to as link juice.”
  • Nofollow – The “nofollow” is used with the “rel” attribute in the HTML of a link that tells search engines not to follow the specific link. Google generally does not follow these links and states, “This means that Google does not transfer PageRank or anchor text across these links.” Examples of nofollow links:
    • <a href=”http://www.website.com” rel=”nofollow”>Website</a>
    • <a class=”nX url UHHO0c” href=”http://pinterest.com/rrwebdesign/” rel=”me nofollow” target=”_blank” title=”Pinterest”>Pinterest
  • Dofollow – A dofollow link will not have the “rel=”nofollow” attribute in it. An example of a dofollow link: <a href=”http://www.website.com”>Website</a>

SEO for Google+ Personal Profiles

Information that you put in your Google+ profile does affect search results in Google Plus. Here are four areas of your Google Plus personal profile that you will want to fill out to help start you on your way. The first step is to set up your Google Plus profile if you have not already done so, include a head shot photo and a cover photo to personalize it.

About Page of your Google+ Profile

Please navigate to your Google+ About page and locate the following sections:

  1. Work Section
    Locate and fill out the Occupation and Employment sections. At this time, it does not appear that text entered into the Occupation is influencing search results, but the Employment does.

      • Employment – The employment field is critical to being found in Google Plus search results. It appears right beneath your name on your cover photo next to your profile photo on your page. You may like to include important phrases in this section to define your employment. Use caution and do not overdo it.In the example below, Mandy Edwards of ME Marketing Services lists her company name and defines her employment with important phrases.
        Google Plus SEO Tips for Personal Profiles - Employment

    The following is a graphic of the search results for the Google+ search term, social media manager, when logged into G+. As you can see, Mandy Edwards’ personal profile page is the first result. (Note: Mandy Edwards is in my circles which influences my search results.)
    Google Plus Personal Profiles - About Work

  2. Places Section
    In the Places section of your Google Plus profile, you will find “Places lived”. Cities and states entered here can impact local searches.
    Google Plus Personal Profiles - Places
  3. Story Section
    The Story section of your Google Plus profile has three fields to fill out: Tagline, Introduction and Bragging Rights. The Tagline and Bragging Rights do not influence text match search results at this time.Filling out the Tagline is important as it appears directly under your profile photo on your Google Plus “hovercard”, which is like a business card. When users hover over your name in Google Plus, it quickly tells others what in a few words what you want them to know. Below is Martin Shervington’s hovercard.
    Google Plus Personal Profiles - Places

    • Introduction – The Introduction section is extremely important as text entered in this section will make an impact on Google Plus search results. It has a text editor that will allow you to style your introduction story with bold, italic, underlined text, links and lists. Important words should be logically included in this section. Note: text links in the Introduction have “nofollow” links. The following is a screenshot of the Google Plus Profile text editor field as an example.Google Plus Introduction Text EditorFor some great examples of Google Plus About Introduction sections, please see:
  4. Links Section – Be sure to complete the Links section of your Google Plus Profile. It has three subsections: Other profiles, Contributor to, and Links. The “Other profiles” will show your visitors the other social profiles. The “Contributor to” links are imperative for Google Authorship, so be sure to fill this section out. Both the “Other profiles” and “Contributor to” sections have “rel=nofollow” in the links and do not pass link juice.
    • Links – Filling out the “Links” section is essential. Include important links in this section as they are “dofollow” links that pass link juice. Editor’s note 2/23/2014: Links in the About section are now nofollow. Google appends rel=”nofollow” to all links in this section.Google Plus Personal Profiles - Places

Other sections in the About section that you may want to fill out include the following, however, in our recent tests, they did not appear to influence Google Plus search results while being logged into Google+:

  • About > Work > Occupation / Skills
  • About > Story > Bragging Rights
  • About > Education

Conclusion

Are you ready to test drive Google Plus? With these SEO tips for filling out your personal profile, you will be on your way to not only test driving, but to learning Google Plus’ goodness for maximum effectiveness. As with all optimization, it is important not to over do with keywords. Your profile should be logically written for your audience. If you have already had the chance to use Google Plus, I would love to hear about your experience with it so far. It you haven’t fine tuned your About section yet, I hope this helps. Please let me know in the comments in the comments below.

Google Plus Reference Gold:

Fascinated with the growing potential and power of the Internet, Robin founded R & R Web Design LLC in the Chicago area in 2000. As creative director, she is passionate about helping others reach their Internet objectives through a strategic online presence with results driven custom web design, ethical SEO, and social media marketing.

48 comments on “Google Plus SEO – 4 Phenomenal Google+ SEO Tips for Personal Profiles
  1. WOW! What a helpful article! I still feel like I’m learning the ropes when it comes to Google! I’ve bookmarked this post and will read many times over, I am sure! Thank you!

    • Alexandra, I’m so glad to hear that you find this article helpful! Learning the ropes of any social media platform is a constant process, isn’t it? Google Plus is definitely worth the investment. Thank you for your kind words!

  2. WOWZERS! This is amazing, guys, thank you!!! I’ll be bookmarking and using to check and double check my G+ profile.

  3. MarVeena says:

    I am ready for a test drive! Wow, thanks for the great ideas!

  4. Marie Leslie says:

    Great information, Robin. I really need to step up my G+ game. I’ve been much more active but haven’t updated my profile in forever. I’ll definitely be using this as a reference while I work on it.

    • Marie, it is great to know that you found this helpful. I am seeing so many fantastic benefits of Google Plus. It is like a shiny new red corvette – and I still don’t know how to drive a stick shift :-).

  5. Yikes, I am overwhelmed with this at the moment. When I am ready I will come back and read it again. You have piqued my interest to get started with it however! Thanks for sharing all you know about this!

  6. Lisa Voncino says:

    Very helpful and easy to follow suggestions that can be implemented quickly. Thanks Robin!

  7. Veronica Athanasiou says:

    Just revised everything. This is a superb article, very useful, easy to follow and very generous of you to share with us ‘mortals’. The examples are fantastic and I specially benefited from the links. It’s good to know which ones are follow, not follow and important for authorship. Is the Contribution one meant to be directed specifically to the blog? Is that how it relates to authorship? Thanks Robin!

  8. Tony Sanford says:

    Hi Robin, thank you so much for this information. I, up until now really didn’t think of the Google+ Personal profile as being all that important or beneficial. You sure changed my mind. I intend to go and re- edit my profile A.S.A.P. This time I can do it knowing really why and how to do it thanks to you!

  9. Thank you for all this wonderful information Robin. I’m not on Google+ at the moment but the more I read about it, the more it appeals.

  10. Kim Wood says:

    Thank you for the wonderful insight, I have some tuning up to do on my Google+ profile 🙂

  11. Veronica, I’m honored that you find this article helpful! You can use the “Contribution” link for your blog. For Authorship, you would want to use your full URL and the full URL of any other website that you are an author for. For examples, please see: https://r-rwebdesign.com/how-to-set-up-google-authorship-in-wordpress-in-3-simple-steps

  12. What a great Google plus write up! Excellent tips! People will love what they can get from Google plus once they learn to use it..;)

  13. Oh my – thanks so much for a very informative post. You’ve helped demystify some of the Google + roadblocks for me – I’ve book marked this article and will refer back to it while I get my profile set up per your tips here! Thanks so much.

    • You are very welcome, Moira. It is nice to hear that this article has been helpful. When you do have the chance to set up Google Plus, please let me know if you have any questions. I am more than happy to help.

  14. Sharon O'Day says:

    I’ve bookmarked this one, Robin. Definitely have to follow this step-by-step … and finally slay the darned G+ dragon! This is much appreciated “shorthand” … from an expert, no less! I know how much I’m missing out by not embracing G+ …

    • Sharon, I love Martin Shervington’s quote, “When you grasp the concept of Google Plus, a lightbulb will ‘ping’ and you will simply get it.” Setting up and harnessing the power of G+ can be daunting at first, but I know that you will get it. Please let me know when you do set your profile up and if you have any questions, please let me know.

  15. Hi Robin,

    Another great article! The depth and breadth of your knowledge is inspiring. My ToDoList has just taken another post. I will follow through with Google+ because the light has indeed gone “ping”.

    Kind regards

    John

  16. Lorii Abela says:

    Thanks for these tips. Google plus has proven to be very helpful to a website’s SEO. Thanks for sharing these tips, will have a checklist if these are already practiced.

  17. Thank you Robin! I just updated my google+ account profile information according to your suggestions!

  18. Thanks so much for this step by step guide Robin! I have dabbled with Google Plus a bit, but never really spent the needed time to do it right.

  19. Anita says:

    This is exciting and I am glad to learn I am on the right track 🙂

  20. There is so much information here, Robin – THANK YOU!! I will go through and compare and fix my google + tomorrow. Thanks for your generosity in sharing!!!

  21. Stella Scott says:

    Great information Robin. I will check my profile and make sure I have followed your advice here. Many thanks!

  22. Laurie Hurley says:

    Nice breakdown of Google Plus. So many people are not sold on G+ yet. I have to admit I still struggle with it – not the mechanics, but remembering to go over and post – a definite goal of mine for 2014. I am so used to Facebook….. anyway, nice tutorial and love the visuals for the beginning social media user that needs to see it in order to do it! Happy New Year to you.

  23. Ian Campbell says:

    Great article Robin, I am just really starting to use Google Plus and was not overly sure of best practices with it, am so glad you explained things a little better for me. 🙂

  24. Sauti Nexus says:

    Great Article Robin absolutely love it. I have been looking for ways to improve my G+ page for some weeks now. I found it here now, thank you for sharing this post with us.

  25. Craig says:

    I’ve been trying to figure out if the contributor links were no-follow, thanks for the easy ready and explanation.

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