Are you still trying to figure out Google Hummingbird?
Would you like to stay ahead of the blogging game?
I want to start off today by thanking everyone who has contributed to the article, Are You Frustrated With Facebook. We’ve had so many wonderful responses. You can expect the follow-up article on November 19th, 2013. If you haven’t yet had a chance to respond to the article, we would love to hear about your experience with Facebook and if you are frustrated or not, the more voices, the better data.
Today, we are tackling a different sort of beast, Google Hummingbird. My editor, Robin Strohmaier, has been trying to teach me a thing or two about Google’s new algorithm called “Hummingbird.” As my eyes start to glaze over, I quickly take a sip of coffee and focus in again, because I know that this impacts me as a writer.
My niche is blogging tips and tricks. Every Tuesday, I publish tips that have I have personally tested. Besides this blog, I write for four other blogs. So, when Robin started sending me information about this Hummingbird thing, you might say that I dragged my feet. I didn’t yet realize that,
- That Google’s new algorithm impacts me as a writer.
- I was already trying to focus on what Hummingbird is looking for.
Thankfully, Robin is patient.
While Robin and I have always striven to provide quality content for our readers, it has never been more important. Since this is something that I’m learning about and have been striving to practice in my other blogs, I decided it was time to share with you.
What Is Google Hummingbird?
On September 26, 2013, Google announced the roll out of a completely new search algorithm. This new algorithm is nicknamed “Hummingbird” because it provides search results with speed and precision. It is a system that sorts through the information it has based off of a question you ask it. The search results are tailored to provide the answer to the question by looking at each word in the question is taken into account rather then one keyword or phrase.
Google is calling it “conversational search”, meaning that the search engine giant is now looking for more comprehensive answers, rather than keywords or keyword phrases.
Google wants to provide their users with the exact information that they are looking for. Providing these types of articles will increase our chances of being well-ranked on Google.
Why Writers Should Care About The Hummingbird
Our focus as writers needs to be on “user intent”. User intent is the ability to anticipate what readers everywhere are searching for. It’s about knowing what your future customers want to know and already having the answers for them.
This is where we as writers come in, because we want to frame our articles to answer the questions that our potential customers are asking. It starts with the title and continues on with our rich content. It isn’t enough to get the question right. You also have to answer that question in-depth.
Google’s Hummingbird is still very new and we really haven’t even seen the full potential of it. What we do know is that Google wants to be the best at providing their users with the exact information they are searching for and well, I want to do that, too.
As a writer, I like this concept of putting our customers first and providing their answers before they ask the questions. In my opinion, that’s simply good business. As writers, our goal need to continue to provide what Google has been looking for: original, high-quality content.
While I have only touched on the impact of Google’s Hummingbird, Robin and I will be providing more information about the new bird in town in the weeks to come. If you have any specific questions, please feel free to ask.
What Do You Think? How do you feel about Google’s Hummingbird? Is creating user intended content something you have already been working on? Please let me know what you think by leaving a comment below.
Have a wonderful weekend everyone and I look forward to reading your comments.