How do you stand out during the holidays?
What holiday marketing strategies work?
During one of my trips to our local Costco store, I spotted the perfect addition to our home’s outdoor holiday decoration scheme. I snapped a quick photo of the 41” tall LED Baby Deer and Sleigh with my iPhone and sent it to my husband.
When he returned from his business trip, we headed on over to Costco. We were excited to see that the deer and sleigh’s price had been slashed by 40%. We loaded the huge box on a flat cart and headed for the checkout.
At home that night, we put the deer and sleigh together and tested the lights. The deer was adorned 140 white LED lights and the sleigh, 120 red lights. We carefully placed the deer and sleigh in front of the multi-colored light covered bushes in front of our house.
As we walked toward the street to see how it all looked, it hit us. The red lights of the sleigh were lost in the sea of the multi-colored lights on the bushes. You couldn’t even tell that there was a sleigh there at all.
In the same way, our holiday marketing efforts may be getting lost in all the barrage. How can you help your website and your marketing stand out in the vast ocean of holiday marketing competition?
10 Holiday Marketing Strategies to Help Your Website and Social Media Marketing Stand Out
- Make Sure Your Website is Up to Date
Have you ever visited a website and noticed upcoming events that have passed and are no longer relevant? Or that the copyright date on the bottom of the pages hasn’t been updated to the current year? Or, getting a 404 page after clicking a link?
Ensuring that your website is up to date is a crucial step in credibility and professionalism. You have one chance to make that first impression on the potential clients that visit your website. Make it count.
- Check internal links on your website with an online tool like Broken Link Checker.
- Review your site’s content to make sure it is still relevant. Rewrite and update content if it is not.
- If you use a content management system like WordPress, be sure that it and all plugins are updated. For more, please see Top Reasons You Need to Update WordPress.
- Give the Gift of a Mobile Optimized Website
Providing your website visitors with a mobile-friendly experience is critical. In April of 2015, Google expanded the use of mobile-friendliness as a ranking signal in mobile searches.
The following May, Google announced that “more Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan.”
Having a mobile-friendly website is no longer an option if you want your potential clients to find you in search results. Give them the gift of a mobile-friendly website.
If your website is not mobile-friendly, make this a top priority.
- Spice Your Website’s Home Page or Top Banner
Your website is your “home” on the internet. Do you decorate your house for the holidays? Why not spice up your website with some holiday cheer?
Example of R & R Web Design LLC‘s home page “decorated” for the holidays.
Again, first impressions are critical. We have seconds to grab the attention of those visiting our websites.
Consider tastefully “decorating” your website.
- Spruce Up Your SEO
Do you have a holiday special that you are promoting? Sprucing up the search engine optimization of your website to reflect current promotions is a great way to promote and capture the attention of Internet searchers.
Include your holiday offer in the META title, description, and the page h1 tags of your website.
- Create Holiday-Specific Blog Content
Your blog is one of the best vehicles to drive traffic to your website. By creating holiday-specific blog posts, you reach not only potential clients but your current ones as well. Here’s an example of a holiday-specific blog post:
- Home and Gardening Blog Post: 5 Great Holiday Plants to Gift – A home and gardening blog post providing holiday plant gift giving ideas.
Include holiday-related blog posts in your marketing plan this season.
- Deck the Halls of Your Social Media Pages
Adding holiday cover photos on your social media pages is a fun way to show that your brand is relevant. Here is an example of Facebook page’s cover photo:
Consider adding holiday-related cover photos to your social media pages.
- Post Holiday Social Media Posts
If you have time-sensitive promotions, post them throughout the holiday season on Facebook, Pinterest, LinkedIn, and Instagram.
It is also a great time to post holiday posts from others that provide value for your readers. Here is an example of a Facebook holiday post by Roadrunner Florist:
Post holiday-specific social media posts and your various channels.
- Send a Holiday Email Newsletter
Inboxes are inundated with holiday offers. How do you stand out in the sea of email promotions?
Email newsletters are a great avenue to reach out to your current customers and reach potential clients with your promotions. They can also be a challenge, from finding the right power words for your newsletter’s subject line to not sounding too salesy.
Create holiday-specific newsletters to promote your holiday specials. Include power words in your subject line and carefully craft your copy.
- Give the Gift of Special Discounts or Free Incentives
Do you have new products or services that you are promoting? Providing special discounts or free incentives for your existing customers will inspire loyalty. It will also make them feel special and show that you value them as customers.
Include special discounts or free incentives in your email newsletter, social media posts, and traditional marketing materials.
Reach Out With Traditional Holiday Greeting Cards
A handwritten thank you is a great way to show your most valued clients and business associates that you care. A personal handwritten note letting your clients know how grateful you are for their business may make a lasting impact.
I’ll never forget the handwritten holiday card that my husband and I received one holiday from his boss years ago. He made it a point to include my name on the card and thanked my husband for all his hard work over the past year. It must have taken him hours to write these had written cards to all of his employees, but the effort was well worth it and has made a lasting impression.
Include your business card as a subtle reminder that you are there for them if they need your services or products.
Send out handwritten holiday cards thanking your clients and business associates for their business and support.
Bonus Tip: Go the Extra Mile
Go the extra mile with your website and social media marketing strategies during the holiday season to help your business stand out.
- Always put your customers first.
- Determine your customers’ wants, needs, and desires.
- Then deliver it cost-effectively and fast.
The holidays are a great time to reach out to your clients and potential clients. These ten marketing strategies – and the bonus tip – will help your website and social media marketing efforts to stand out among others.
Now, let’s go back to the deer and sleigh display in our front yard. How did we make it stand out? We moved it to a new position to make it outshine the competition.
Over to You
Do you have any holiday website marketing strategies to add to the list? What has worked for you? Please share your thoughts in the comments below.