Google+ Vanity URLs Rolling Out – For Some
Google began rolling out vanity URLs for Google+ profiles and pages for some users in August. Saurabh Sharma, a product manager on the Google+ team announced in a blog post that month that the search engine giant was in the process of rolling out custom Google+ URLs. The search engine giant began by introducing custom URLs to a limited number of verified profiles and pages. Over time, the vanity URLs will be offered to many more brands and individuals.
What is a custom Google Plus URL?
Custom Google+ URLs are shorter versions of the longer string of a unique numbers used for identification on the Internet. URL is an acronym for Uniform Resource Locator, a specially-formatted string of text used by Web browsers and other network software to define a location on the Internet.
The custom URLs are comparable to those offered by Facebook over three years ago. They will make it easier for brands and individuals to share Google+ pages and profiles with fans and friends. According to Sharma in his Google+ post on August 13th:
A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+.
The current URL string system for profiles and pages has made it difficult to share your URL with others. Examples of the long versions of Google+ addresses are:
- Social Media Examiner: https://plus.google.com/u/0/111193894818128580437/
- Pepsi: https://plus.google.com/u/0/111883881632877146615/posts
- R & R Web Design LLC: https://plus.google.com/u/0/115566268734410249064/
Examples of Google+ vanity URLs for a few brands and individuals that have received Google+ URLs:
When will Google+ URLs be available for everyone?
Google will be offering custom Google+ page URLs sometime in the future for everyone. Sharma posted the following on his Google+ page on August 23:
Today we’re rolling out custom URLs to thousands more verified (and well-known) brands and individuals. If you’re part of this expanded roll out, you’ll be prompted to claim your preapproved URL via email and/or when you visit your profile or page.
When your business and personal Google+ custom URLs are available, you will see a notification in your account or by email notifying you that you are able to claim it. The vanity URL will be preselected for you by Google+. Mr. Sharma stated:
We’re making these changes over the next few days, and we’ll be offering custom URLs to many more profiles and pages in the future. We appreciate your patience in the interim, and we look forward to hearing your feedback!
How to claim your Google+ custom URL when it becomes available
Here are two screenshots that show how you can claim your Google+ URL when it becomes available:
Photo credits: Google via Saurabh Sharma
The new custom Google+ URLs are not case-sensitive. The following will all point to the same place:
Ask and You May Receive
Google Plus brand pages may now apply for a vanity URL by submitting this form: Google+ page verification request
Note: According to Google’s instructions, the following applies: Verification for Google+ pages is available to a wide range of businesses and organizations. To be eligible for verification:
- Your Google+ page must be authorized by your commercial entity, organization, brand, or product.
- Your Google+ page’s profile must contain a link to your organization’s website.
- Your organization’s website must connect to your Google+ page, by adding the Google+ badge or by adding a snippet of code.
- Your Google+ page must already have a meaningful number of followers.
It is important to note that Google states:
What do you think? Will Google+’s vanity URLs influence the way you use the social network? Please let us know in the comments below.