How to Repurpose and Recharge Your Content

How to Repurpose and Recharge Your Content

Feeling stuck?

One thing I love hearing about from you is how many blog articles you have already written. Some of our readers will say they have 6 months of articles and others have shared that they are approaching the 200 marker. That is a lot of articles and a lot of words. You are all incredible.

Often times with this blog, I try to focus on helping bloggers to get that number of articles higher, but today, I want to analyze what happens when you get there.

Perhaps you have been writing for years and now you are burned out. Years of researching, writing, producing fresh and unique content takes its toll, eventually.

This is why buzz terms like revamping or repurposing are so critical in the blogging world. Last week, in How to Revamp Your Content With Style, we shared about what revamping is and how to do it.

Today, as we examine what to do when you’re out of ideas, we are going to talking about repurposing content. If you’ve been blogging for a time, you are already sitting on a gold mine of information. This information in your blog can be re-worked in to new and fresh content.

When I started researching for this article, I discovered that there is a lot of information already written on repurposing articles. I didn’t want to reinvent the wheel, so instead I’m bringing you the best 5 tips I found while researching. Enjoy!

5 Fantastic Tips on How to Repurpose Content

  1. Defining Repurposing Content

    I really love the way Niti Shah of Hubspot defined repurposing content. She said to repurpose content, you do one or both of the following two things,

    • You change the format of the article or
    • You change the target audience

    Niti goes even further by saying that if you are looking to attract new people in a different group then repurposing articles is that way to go.

  2. Repurposing and Evergreen

    Evergreen or cornerstone content creates some of my favorite articles. These articles are always helpful, always useful and require little updating by the author.

    Salma Jafri wrote an article for that provided a great tip where she suggested repurposing your content into evergreen articles. Take a topic that you have already written about and turn it into a timeless piece. Salma was right when she said that “Its value extends far beyond the time it takes to create it.”

  3. Understand the Multitude of Ways to Convey Content

    Writing a blog article is only 1 way to convey your message. Salma Jafri in the same Search Engine Watch article as mentioned above does a great job at reminding us of the multitude of ways to display your brilliant ideas. Ideas like:

    • Turning your content into an e-book.
    • Breaking down an article and using it for social media updates.
    • Record a video to access a whole different crew of readers.
    • Create a PowerPoint or another presentation out of it.

    Other ideas include infographics, podcasts, case studies, list articles, follow-up your most popular articles and even host webinars or Google Hangouts.

  4. Create a Mini-Course

    Rebekah Radice offers one of my favorite tips for today’s article. In her article, 8 Ways to Revive Old Blog Content, she suggests to do an email mini-course. That would mean taking a series of articles about a similar topic and turning it into an email course.

  5. Dig Deeper

    Have you ever written a list post and only lightly touched on a topic? Could you dig deeper? In How to Repurpose Content Without Looking Like a Total Jerk, Erin Everhart recommends digging deeper.


Just because you have your niche doesn’t mean you are confined to only creating content for one group of people. You can repurpose the same content for a multitude of different people in a multitude of ways.

Do you have a great gem that I missed? Please add your thoughts and tips in the comment section below.

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.