Do SEO benefits make your list of things to be thankful for?
Search engine optimization is one of those things that would most likely not make your list of things to be thankful for. You wouldn’t exactly call anything about SEO a jewel, would you?
As a website owner, imagine what it would be like not being able to use ethical techniques to market your site in the search engines. What if there were no organic placements in Google, Bing or Yahoo? What if each position in the search results was only obtainable through a bidding war?
We wouldn’t want to go there, would we? Without organic SEO, we would have to rely heavily on pay per click methods to bring visitors to our sites. It is easy to surmise that those with the deepest pockets would be the biggest winners.
Let’s Count Our Jewels
Anything that is valuable and prized could be considered a jewel. Yes, even SEO is a valuable jewel in our marketing treasure chest that provides us with the ability to reach our Internet goals. In spite of all the frustrations and constant changes, there are reasons to be thankful when it comes to SEO.
Let’s take a look at the SEO benefits or jewels we can be grateful for and why.
5 SEO benefits – What we can be thankful for in SEO
- The Chance
The number one jewel on our lists of things to be thankful for in SEO is that we have the opportunity to use SEO techniques and strategies in the first place. We can be grateful that we have the opportunity to improve our chances at placing organically in the search engines so that our potential clients can find us.
- The Platforms
Secondly, we can be thankful for the jewel of having the platforms – the search engines including Google, Bing, and Yahoo! Without these platforms, we would not have the vehicle to promote our businesses or organizations on the Internet. Imagine marketing your website without a search engine.
- The Champions
The third jewel on our search engine optimization list is the category of champions. There are a number of experts that freely share their expertise and advice about all things search engine optimization.
To name a few: from Google’s Webmaster Trends Analyst, John Mueller to Mark Traphagen and Eric Enge from Stone Temple Consulting, Rand Fishkin, Moz co-founder and more, these are a few of the champions to follow and glean valuable insights from.
- The Free Tools
The fourth jewel category is the free tools available to business owners to help with analyzing and improving our website’s SEO. There are dozens of amazing SEO tools to help.
- The War
The war on web spam that is. As website owners, we can be thankful that Google has taken a stand against websites that use methods that are against Google’s Webmaster Guidelines from placing in the search results.
Matt Cutts, former distinguished engineer and head of Google’s web spam team explained the search engine giant’s overall mission. He explained that Google’s goal is to serve the best possible search results for people who are using the search engine.
Over the years, Google has targeted a number of unethical spammy SEO practices that attempt to game the system and place higher in search results. The fight against spam has come in the form of algorithm roll outs that target unethical practices. Two of the most recent algorithm updates include:
Bringing It Home
There has been a great deal of negativity when it comes to SEO. At this time of year when we focus on the things that we are thankful for, let’s spotlight the value of SEO.
Why not count our blessings – or jewels and be grateful that we have the opportunity to promote our websites, that there are platforms to place on, champions who share their knowledge, amazing free SEO tools and for the war on spam. All of these SEO benefits or “jewels” make our website marketing efforts more obtainable.
Is SEO a jewel in your website’s marketing treasure chest? What are you most thankful for? And by the way, we’re thankful for you!