SEO scams have been around as long as the search engines have been in existence. From sending unsolicited emails to making unwanted phone calls, unscrupulous SEO scammers continue to fish for business by preying on the unsuspecting business owners.
How do you identify an SEO scam and what should you do about it?
Classic Canned SEO Scam Email Pitch
The following is a classic example of an unsolicited SEO scam email that one of our clients received. This particular scam has been bombarding email boxes for some time in various forms.
A Quick Google Search
A quick Google search for the phone number brought numerous reports of others that had received a version of this canned email. Danny Sullivan, Founding Editor of Marketing Land, wrote the compelling article, Why People Hate SEO, in January 2013 and used this email as an example in that article.
To the unsuspecting, canned SEO Scam emails like this one can be alarming. We all want to place well in search engine results.
My client wanted specific answers, so this was my response:
Google Search Console gives sound advice in the company’s Search Engine Optimization (SEO) guidelines.
Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
It is unfortunate that some people feel the need to use unscrupulous and deceptive marketing tactics to gain business. With any marketing email or phone call that we receive, we need to be wary of scammers.
If it looks suspicious, it probably is. If you have any questions, ask a trusted friend or business colleague before taking the next step.
Have you ever received a suspicious email or phone call from someone like this? If you found this helpful, would you please share it with your friends?