9 Strategies for Creating Powerful Instagram Captions

9 Strategies for Creating Powerful Instagram Captions
Amidst the incredible pictures of rock climbers, yoga poses, and bright red lips as you scroll your Instagram newsfeed is the complementary captions that trails beneath. Instagram is a photo sharing site, but to overlook the importance of captions would be a grave mistake. A powerful caption can help give your posts the added boost that sets your brand apart from others. Here are nine tips to help you write a powerful Instagram caption.

9 Tips to Write Powerful Instagram Captions

  1. Find Your VoiceNoonday Collection Instagram

    When writing your captions, it’s important to have a clear consist voice that reflects your brand. Having a consistent voice in your captions, can make an influential impression and impact on your followers. You might want to share a story and be long winded with each of your posts, or maybe you want to be straight forward. Take time with your company, or if you are by yourself, to brainstorm what key words, or phrases you want to communicate. Whatever you decide, keep your voice consistent.

    Let’s take a look at a company that I work as an Ambassador for called, Noonday Collection (@noondaycollection). Noonday Collection sells Fair Trade accessories from vulnerable communities around the world through direct sales. With over 900 Ambassadors, they need to make sure their messaging is clear so that their ambassadors are communicating the same messaging. They have one main phrase that drives all their messaging: “Together we are building a flourishing world where children are cherished, people have jobs, women are empowered, and we are connected.” Everything they do and communicate will revolve around that phrase.

    Take time to brainstorm a phrase or a word to help you discover your voice, and messaging.

  2. Be Patient

    When preparing to post, it can be easy to feel rushed, or the need to post right after you take a picture. Be mindful when posting to take your time. It might take a few moments to find the right caption, or a few hours. When you are brainstorming what you want to write for one of your photos ask yourself these questions.

    • What is it that I want to communicate?
    • How will this come across when people read it?
    • Does this draw people toward my brand or away?
    • Does this match the voice and messaging of my brand?

    Giving yourself the time to come up with the right caption will help reflect your brand in way you want.

  3. Short or Long Momastery Instagram

    Some may say that staying short is better. Yet, the important thing is you want to stay consistent with who you are as a brand. Take blogger and best-selling author, Glennon Melton Doyle (@momastery) . She will often write longer captions bordering on mini blog posts, but what’s important is that she is consistent and uses that platform to communicate who she is – an author and blogger. It’s the right fit for her and her followers welcome her voice and longer posts.

  4. Be Witty and Funny

    Instagram loves great quotes, puns, wit, and humor. Use it! Get creative with your posts and use your words to shepherd your followers in how you would like them to view your brand. Remember to not forget your voice and brand. Be who you are!

  5. Focus on Your followers

    Adding a caption gives you the ability to focus your followers to what you want them to see. While looking at an Instagram post of a woman on the beach, someone viewing your photo might have a plethora of different emotions and feelings. Remember you want to take them back to your message and your brand. Add a caption to focus your viewers to the flowers in the photo.

    Sseko Designs InstagramTake Sseko Designs (@ssekodesigns), a fair trade sandal company. Here are a couple examples of how they used Instagram’s captions to complement their beautiful photos.

    In the first picture Sseko they use an inspirational quote to draw us to their brand, message, and their product.

    Captions allow you to focus your followers to your brand or your message. In the picture the second picture, they use a simple caption, but it helps highlight the featured shoes, while also using Instagram user, Desiree, Bachelorette #9. Both of these examples use the caption to highlight the product there are featuring.

  6. Type it Out

    It’s no secret that people can only post to Instagram from their phones. This can be discouraging for those that like to be able to type out, edit, what you are posting vs. texting it out. What can be helpful is to go ahead and write your text in a Word document. Next, copy and send it to yourself in an email. Then you can copy and paste the text right into your Instagram caption. It might feel like a little lengthy of a process, but it might be worth your time.

  7. Create Line Spacing

    Have you wanted to add lines to your posts to give it a creative, clean look, but couldn’t do it? That’s because Instagram does not allow you to use line spacing when using the direct app. If you want to add line spaces, go into another application, type it out and then copy and paste into your post. You can do this in a number of different applications on both the Android and iPhone.

  8. Limit Emojis and Hashtags

    Using emojis and hashtags can be a fun added feature to your Instagram captions, but you don’t want it to look like a child got ahold of your phone with the outpouring of emojis, or a little too desperate with your hashtags. Keeping it simple will go a long way.

  9. EditInstagram editing screen

    In case you missed this one, as of November 2014, Instagram gives you the ability to edit your captions. You can even go back to old posts and edit them, add your geo tracking, and make sure it is communicating the voice and brand that you want. This feature is located at the bottom of your photo where the (…) is located. Clicking on that button gives you the option to edit or delete. If you do not see this feature, try updating the app.

Captions can be a powerful addition to your Instagram post. Giving the time and attention to make captions fit your brand and messaging will make huge difference.

Your Turn

We would love to see your best captioned post! Please share it with us below. Or, please let me know the caption tip that stood out to you as most helpful.

Melissa Hyder is an author at R & R Web Design LLC. She is a graduate of Cornerstone University with a degree in English Education. Melissa is passionate about using social media to help others make a difference in their community and their world. She is also a speaker and an advocate for vulnerable communities around the world.

This article was published on: February 25, 2015 and was last modified January 12, 2016
6 comments on “9 Strategies for Creating Powerful Instagram Captions
  1. As I am just learning all about Instagram I found this whole article to be helpful. I found sending a message about your brand especially good.
    I should know how important this is but forget about it in most everything I do. I will start this immediately especially as you have now taught me to edit. Thank you so much. 🙂
    Cheers Cindy

  2. Rick Strohmaier says:


    Well done. I don’t know a lot about Instagram, but your article made me think about the value and the “how to”. Keep up the good work….

  3. Ari says:

    I actually think this is an amazing helped for me because I want to have the best captions as possible and this really made them amazing. Thank you!💗

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