How many hours did you spend on social media last week?
How many hours did you spend on your blog?
It has been all over hasn’t it? Facebook has officially announced the decrease of businesses post organic reach. That means what we post on Facebook may not reach our fans unless we pay for it.
Frustrated Over Facebook?
Over a month ago, I asked our readers if they were frustrated with Facebook. Many responded that they were frustrated. However, most were not ready to kick Facebook to the curb. The main reason why our readers were so frustrated with Facebook was with the lack of organic reach.
That was before Facebook announced it was time to pay to play.
Today, though I don’t want to share about why you should or shouldn’t give up Facebook. My guess is that many of you have already made that decision. In light of this recent change though, I want to take this opportunity to talk about blogging.
It is my belief that blogging is truly critical for every businesses. The blog is where you win your future clients interest, their trust and their business.
One of the first articles that I wrote for R & R Web Design LLC was entitled, Should Your Company Give Up It’s Blog? That article was written a year and a half ago. It gave 3 reasons why you shouldn’t give up your blog. Those reasons haven’t changed, and after Facebook pulled out the rug on many businesses, these reasons are more important than ever. Here are three top reasons why we should invest in our blogs:
- You Own Your Blog
You are completely in charge of what is published on your blog. You are completely in charge, period. No one is going to pull the rug out from under you and all your hard work.
- Know – Like – Trust
More and more consumers are using blogs to decide what to buy and when to buy it. Did you know that blogging ranked 3rd out of 13 online services that are most likely to influence a purchase? You can read more about how blogging over a long period of time is the secret to growing your online influence in the article, The Secret to Growing Your Online Influence.
- Search Engine Optimization
In the article, How Does Google Hummingbird Impact Me As A Writer?, I shared how Google is moving to conversational speech and comprehensive answers. A blog can provide that better than other social media outlet.
You do not need to give up Facebook, but for the coming year of 2014, my challenge is to invest into your blog, invest into what you own and to invest into what you can control.
What do you think? Will more and more people be investing into their blogs in 2014? Please let me know your opinion in the comment section below.