Will 2014 Be the Year of the Blog?

Will 2014 Be the Year of the Blog?

How many hours did you spend on social media last week?

How many hours did you spend on your blog?

It has been all over hasn’t it? Facebook has officially announced the decrease of businesses post organic reach. That means what we post on Facebook may not reach our fans unless we pay for it.

Frustrated Over Facebook?

Over a month ago, I asked our readers if they were frustrated with Facebook. Many responded that they were frustrated. However, most were not ready to kick Facebook to the curb. The main reason why our readers were so frustrated with Facebook was with the lack of organic reach.

That was before Facebook announced it was time to pay to play.

Today, though I don’t want to share about why you should or shouldn’t give up Facebook. My guess is that many of you have already made that decision. In light of this recent change though, I want to take this opportunity to talk about blogging.

It is my belief that blogging is truly critical for every businesses. The blog is where you win your future clients interest, their trust and their business.

One of the first articles that I wrote for R & R Web Design LLC was entitled, Should Your Company Give Up It’s Blog? That article was written a year and a half ago. It gave 3 reasons why you shouldn’t give up your blog. Those reasons haven’t changed, and after Facebook pulled out the rug on many businesses, these reasons are more important than ever. Here are three top reasons why we should invest in our blogs:

  1. You Own Your Blog
    You are completely in charge of what is published on your blog. You are completely in charge, period. No one is going to pull the rug out from under you and all your hard work.
  2. Know – Like – Trust
    More and more consumers are using blogs to decide what to buy and when to buy it. Did you know that blogging ranked 3rd out of 13 online services that are most likely to influence a purchase? You can read more about how blogging over a long period of time is the secret to growing your online influence in the article, The Secret to Growing Your Online Influence.
  3. Search Engine Optimization
    In the article, How Does Google Hummingbird Impact Me As A Writer?, I shared how Google is moving to conversational speech and comprehensive answers. A blog can provide that better than other social media outlet.

My Point

You do not need to give up Facebook, but for the coming year of 2014, my challenge is to invest into your blog, invest into what you own and to invest into what you can control.

What do you think? Will more and more people be investing into their blogs in 2014? Please let me know your opinion in the comment section below.

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

26 comments on “Will 2014 Be the Year of the Blog?
  1. It’s so true that we own our blog and no one can take it away, whereas FB can change its perameters whenever it wants, thanks for reminding me of this! It’s also very interesting to see that blogging is the 3rd most influential factor for consumers; it’s very encouraging for us bloggers and all the hard work we put in to them. Let’s hope 2014 is the year of the blog!

  2. Deanna Heiliger says:

    Great article! I think the Blog is important, as you said, because it is a personal way to connect and build a trusting relationship. Yes, Facebook is frustrating, I agree! 🙂

  3. Mallie Hart says:

    So very well said! We should always be investing a healthy portion of our time, effort and creativity into the online real estate that we own, rather than rent (Facebook, etc.), as we can actually control and improve with that ownership. I’m thinking the Facebook announcement will be the final kick in the pants many marketers need to make this a priority.

  4. Lorelle Mac says:

    Facebook is forever changing the rules, so is very frustrating. Blogging is great because you can say so much more, and really hold a conversation. I find people are more likely to comment and take part on my blog. I still share my posts on FB and other social media, as well as posting directly to FB. There needs to be a mix of all areas.

    • Facebook does seem to be forever changing the rules, Lorelle. I agree that blogging is a great way to say so much more and hold a great conversation. I appreciate you taking the time to read and to comment on Christine’s article.

  5. Ian Campbell says:

    Personally I resisted doing a blog for a long time with my business, I could not see how I would benefit from it when there are so many others out there doing the same. However, I rethought that and am now getting right into it. I do not think that FB and other social media sites are completely useless yet, but I am definately concentrating my efforts on my own site for 2014 rather than spending so much time on FB.

    • Thank you for stopping by, Ian. I agree with you. FB and other social media sites are still excellent marketing tools, but like you, we will be concentrating on building our own house – our blog in 2014, rather than spending a great deal of time on FB. I look forward to reading your articles in 2014!

  6. Lisa Mallis says:

    Agreed! My blog is where all of my marketing starts. Social media, newsletters, sales letters, products . . . they all start with a blog post. Great reminder!

  7. Carol says:

    I won’t be giving up on FB this year, but will simply post my blog posts on there and spend time on Twitter & Pinterest instead.

  8. Remy says:

    I had make my inversion this year on my blog, and I don’t regret it! I spend lot of time on it and I had seen my efforts now how productive they become. Facebook I use it but it’s really frustrating some times.

  9. Linda Atwell says:

    I think you make some valid points. FB can rob you of hours and hours of writing time, checking and rechecking to see how people respond. And it seems like it is the same people all the time. the Blog is where most of my activity is taking place. Thanks for the confirmation on this. I was wondering what was happening.

    Merry Christmas.

    • Linda, I agree that Christine King made some very valid points in her article. I have seen FB snatching up way too much time as well. I appreciate you taking the time to comment. Merry belated Christmas to you and the very best in 2014!

  10. Lorraine says:

    All very sensible points and I will be taking your advice for 2014! I love my blog and most of my traffic comes organically from Google so it doesn’t hugely matter what Facebook does anyway.

  11. Delia @ Blog Formatting says:

    Absolutely having your own blog and investing effort, time, and money there makes all the sense in the world. Will definitely be keeping this focus on 2014 and using social media channels to share as before 🙂

    • I absolutely agree, Delia. We will definitely be keeping the same focus in 2014 as well as using social media to share. Thank you for taking the time to read Christine’s article and for your awesome comment!

  12. Dev says:

    More people will invest in blogging and curating next year.

  13. Alexandra says:

    I was just curious about your third point, SEO. With Hummingbird now in place, many of us are still using WordPress plugins that assist in creating a properly SEO’d article. What can we use now to help us focus more on appearing in searches based on this conversational aspect to the puzzle? Is there any benefit to naming our articles and posts in the form of an answer?

    For example, if some types into Google ‘Where can I buy flowers in Los Angeles?’ would a blog who has an article titled ‘You can buy flowers on 5th Street in Los Angeles’ rank better than one that simply offers excellent, in-depth content but doesn’t use an answer in their title/URL?

    Thanks for your tips!


    • Alexandra,
      You bring up a great question. As authors, we wouldn’t write titles to specifically answer a question. What we as authors do need to continue to focus on is what Google has been looking for a long time: original, high-quality content. We need to take the focus off of keywords and be more in tuned to the meaning behind the words. As Danny Sullivan of Search Engine Land states, “Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.”