Would you love to add more cornerstone content to your blog?
Lately, I’ve been diving into research on content. I’ve been on the hunt for easy-to-apply ideas on how to produce great, original content that search engines love.
When you add in that search engine part to the research, the amount of information out there could make you dizzy.
We all know that Google’s Hummingbird has changed the game, but we don’t yet know all the rules. That is especially why I have fallen in love with evergreen or cornerstone content.
Evergreen or cornerstone content are the articles that are always fresh. They don’t become outdated and Google loves them.
Last week, we published an article called 6 Types of Standout Content of Google’s Hummingbird. In this article, I touched briefly on cornerstone or evergreen content.
Today, I want to give you a few examples of how to implement this timeless content into your blog, no matter the niche.
3 Ways To Create Cornerstone Content
- Describe How/Why Your Company Started
This is a great article to write. This article can motivate and inspire you, the writer. Not only that, but readers love hearing about how companies that they love got started. This is the space to showcase your passion for what you do. Your passion may be the very thing that convinces a reader to become a subscriber or customer.
- Draw From Your Frequently Asked Questions
Many companies have a frequently asked questions page on their website. That page has already anticipated your clients questions and potential needs. Turn those questions into an in-depth article.
Search Engine Journal’s Tommy Landry suggests a great tip: to link those in-depth articles to your Frequently Asked Questions Page.
You don’t need to limit yourself to just your FAQ page, either. Answer other questions while remaining consistent and timeless.
- Compile From Categories
If you utilize the categories on your blog, you are in luck. This is a quick and easy way to produce cornerstone content. Take one of your more important categories and pick out some of the most important articles.
Group those articles together into one evergreen timeless content article.
I’m not saying that every article you write should be an cornerstone article. I am saying that these articles are a great way to produce original and creative content for your blog.
I’m also saying that they don’t have to be difficult to write. Just from these 3 ideas, you may already be thinking of content for a future blog post.
Do you have a great way to apply evergreen or cornerstone content? I would love to hear your suggestions, so please leave it in the comment section below.