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The new search engine, Cuil, was launched today by the Menlo Park, California based, Cuil, Inc. The technology company claims to be the world’s largest search engine with over 120 billion web pages indexed or three times more than any other search engine.

Cuil, pronounced “cool”, is an old Irish word for knowledge and is the brainstorm of husband and wife team, Tom Costello and Anna Patterson. The duo have an impressive combination of experience in Internet search. CEO Costello has a extensive background in developing and researching search engines at Stanford University and IBM search. Patterson is a former Google employee and acting President and COO. The Cuil co-founders added the expertise of Russell Power, a former colleague of Patterson’s from Google.

How is Cuil different?

Cuil was founded to “give users the opportunity to explore the Internet more fully and discover its true potential.” Significant differences over other search engines as reported by Cuil at www.cuil.com include:

1. Cuil offers organized results in a magazine-style layout that separates results by subject and allows further search by concept or category.
2. Cuil provides different results than other search engines as it ranks results by the content on each page and not its popularity.
3. Cuil provides complete privacy protection and does not keep any personally identifiable information on users or their search histories.

“Our significant breakthroughs in search technology have enabled us to index much more of the Internet, placing nearly the entire Web at the fingertips of every user,” Costello stated on Cuil’s site. “In addition, Cuil presents searchers with content-based results, not just popular ones, providing different and more insightful answers that illustrate the vastness and the variety of the Web.”

Does Cuil have the competitive edge to capture the public and to compete in a search engine playing field that Google now dominates, with Yahoo! and Microsoft second and third in the running? Only time will tell.

© R & R Web Design LLC – a Michigan web design that provides affordable website solutions including custom web design, webmaster services and ethical search engine optimization.

Tags: Anna Patterson, Cuil search engine, search engine news, Tom Costello

This entry was posted on Monday, July 28th, 2008 at 10:56 am and is filed under Search Engines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.