Do you have questions about starting a blog?
It can seem really easy to start a blog. We start our blogging journeys full of hope, ambition and well-intended ideas.
Then life happens. A year later, we suddenly remember our well-intended ideas for the blog we haven’t touch in 4 months. The easiness of blogging all of a sudden isn’t easy anymore. We get frustrated and give up.
Blogging is Worth It
We’ve seen time and time again that blogs are worth the extra effort. The truth is that blogging is one of the top ways to influence online purchases.
Knowing Before Getting Started
All too often new bloggers fade into the background before they can truly see the return on their investment. That’s likely because they may not know the right questions to ask themselves before they get started.
Here are 5 questions to ask yourself before getting started on your blog.
- Who: Who is Your Target Audience?
Who are you speaking to? Knowing who your audience is and anticipating what they are already thinking and asking will make your life as a blogger much easier.
- What: What Will The Focus Of Your Blog Be?
What is your niche? Your topic and how will you offer value to your readers. The one thing we don’t want to do is simply add more noise out there on the Internet. Instead, we want to know the focus of our blogs and add value for our readers.
- Why: Why Do You Want to Blog?
One of the things I really LOVE about the blogging world is to see the passion behind the product. When we love what we do, it shines through in our writing. Knowing how passionate you are and how much you love what you do, just might be the thing that helps to “make it” and it’s a great blog topic.
- How: How Much Time Can You Realistically Give?
Starting a blog takes time and as you get the hang of it, it will get easier. Until then, you may be spending more time than you planned. It’s likely we don’t have the availability to spend hours a day on our blog. We have businesses to run or simply life to live, but that might be the kind of time commitment that needs to be made in the beginning.
- Where: Where Will You Host Your Blog?
Will your blog be self-hosted on a server that you are paying for? Or, are you using a free site? As I mentioned earlier, you can have a blog without paying for it. There are free hosting services like Google Blogger and WordPress.com.
Quick Tip: Robin Strohmaier and I recommend self-hosting your blog, which means paying for hosting and registering your own domain name. We recommend doing it this way because then you will truly own your blog. If someone comes to you and wants to pay you money to advertise on your blog – you get the money.If you chose a free site and later decide to move your blog to a self-hosted platform, it can be really difficult to move all the blog articles that you have already written. It can also be really confusing for your committed readers, too.
Blogging is worth it, but it isn’t easy. Knowing what you are getting yourself into can help. Asking yourself these five questions can help build the foundation to a great and successful blog.
What Do You Think?
What would you add to this list?
What’s your advice to anyone who is thinking about starting a blog?