5 Questions to Determine: Does your website need SEO?

ByRobin Strohmaier

5 Questions about SEOAre you interested in having your website site rank higher in search engines for search terms that people are likely to use to find the services or products that you offer?

Would you like your business to show up in local search results, which includes the listing of your business address and phone number as well as a map so that your prospective clients can find you?

5 Questions to Determine: Does your website need SEO?If you have answered yes to either question, it is time to determine if your website needs professional search engine optimization (SEO) and Internet marketing services that can help you meet your Internet objectives for your website.

There are correct approaches to SEO that can have outstanding results, and there are incorrect approaches that can have devastating effects.

The following are a list of five questions to determine if your website needs SEO.

  1. Can your website be found for specific keyword phrases?
    If you have tested your website’s rankings by typing in different keywords, how is it ranking? Have you tested it with different geographical parameters?
  2. Have your keywords been researched?
    It important to know what keywords to use on your website so that people can find your services or products. Determining the right keywords to use is an essential step and when used properly, can potentially make the difference in a website being found.By researching keywords and understanding your audience, phrases and words can be analyzed to optimize web pages so that people will find them. However, no two people think alike and no two people search the same on the Internet. This is why targeting the right keywords is essential.
  3. Does your content include your most important keywords?
    There have been many instances when working with new clients when they would like to place high in the search engine results for specific keywords and/or phrases that are not incorporated into the text content of a web page. Logically, if you want to place for specific keyword phrases, those phrases should appear on the page as text. Your content should be optimized – but not over optimized.
  4. Have you evaluated your competition?
    Evaluating the competition for websites that offer similar services and /or products is an important step. How is the competition ranking for top keyword phrases?
  5. Do you know the proper guidelines to promote your website utilizing ethical SEO techniques?
    Do you know that Google has specific guidelines to follow when optimizing a website? Did you know that Google frowns on link schemes? Not following the proper guidelines can actually get a website removed from the world’s largest search engine which would have devastating effects.

If you have answered “no” to any of the above five questions, please contact R & R Web Design LLC for more information on ethical search engine optimization and marketing. These questions, although not all inclusive, are a few considerations when optimizing a website. There are a number of other techniques utilized to help our clients obtain optimal rankings. We use an ethical approach to search engine optimization which is based on years of experience, analysis and testing.

Questions?
Would you like to learn more about search engine optimization for your website? Please contact us or give us a call at:

248-889-0266

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