Would you like to be the one who people all over the map turn to when making a decision?
Did you know that blogging is the 3rd most influential online service?
Let’s take a second to reflect on the last 10 years. 10 years ago, how did you market your company? Or, let’s even look back 5 years. Do you remember when this new buzz word- blog- came across your desk, right next to your typewriter?
Social Media 5 Years Later
In all seriousness though, how much has marketing changed with the onset of social media? Social media has opened a whole new way to reach the world and add our influence to it. Fast-forward to today and social media is everywhere. Companies small and big are increasing their social media budgets and investing more time and more money.
Where Do You Invest Time and Money?
You have to wonder, with so many different ways to use social media, which one is going to cause the most influence? Which one is going to give you the return on your investment?
TechnoratiMedia produced their 2013 Digital Influence Report and their findings state:
Though blogs and influencers don’t get a large portion of brands’ digital spend, they rank high with consumers for trust, popularity and influence. When making overall purchase decisions, for consumers, blogs trail only behind retail and brand sites. With regard to overall sources for information on the Internet, blogs rank among the top five “most trustworthy” sources.”
Blogging is proving to be a great use of time and money. Let me take a second to break down how blogging ranked in consumer behaviors.
- Online Service Used: Blogging ranked 5th out of 13.
- Online Services Most Trusted: 5th out of 13.
- Online Services Shared From the Most: 3rd out of 13.
- Online Services Most Likely To Influence A Purchase: 3rd out of 13.
Blogging ranked in the top 5 for all the consumer behavior categories. However, according to that same report only 6% of our social media budget invests into blogging.
The Secret to Growing Your Online Influence
You might have guessed that the secret to growing your online influence is blogging and you wouldn’t necessarily be wrong. But, I’m going to be even more specific. The secret to growing your online influence is to blog for more than 5 years.
31% of Influencers Have Been Blogging For 5+ Years”
It is a marathon, not a race. There is money to be made in the blogging world as well.
64% of Influencers Make Revenue From Blogging”
I really encourage reading through the report. It is long, but well worth it. I’ve only touch on the importance of blogging and continuing to blog here. If you are struggling to keep up on your blog, do not worry as you are not alone. Blogging can be tough, especially when we are running businesses on top of it. I’ll be here for you, every Tuesday, providing blogging tips and tricks that will make it easier.
Are you surprised at how well blogging ranked?