Are you wondering if your current website is grasping the attention of prospective prospects? Is it working as hard as it should to reach potential new clients and create new business or promote your organization?
Your website should be your top salesperson providing 24 hours a day, 7 days a week, and 365 days a year advertising.
If you have any reservations about your website’s effectiveness or if you are aware that it is underperforming, then it is critical to find out the reasons it is not performing as it should.
Ask yourself the following questions. If you answer “no” to any of them, it may be time to move forward and have your website redesigned.
5 Clues to Determine: Is it time to Redesign Your Website?
- Is your website compelling?
In the early days of the Internet, an uncomplicated website with information similar to a Yellow page’s ad appeared to fit the bill. Websites were created for smaller viewing screens and catered to earlier browsers.
Today, there are many influences that need to be considered when designing a website to achieve optimal effectiveness. If your current website was designed years ago, it may not look as it should on modern browsers. It may not render at all on mobile viewing screens. As viewer’s computer screen resolutions are wider, a website aligned to the left of the screen may look like it is out of place.
As the Internet has evolved, so has programming, web design, and the expectations of those viewing your website. If your site’s design is outdated, not aesthetically pleasing as compared to the competition, or is not mobile friendly – specifically a responsive design, viewers may click away.
- Is your website’s text persuasive?
Is the text on each page current? Outdated text or information that is not accurate is a red flag to potential new clients which may result in clicks away from your site. Is the text on each page written for your audience and not for the search engines?
How many times have you seen a website that repeats keywords over and over to the point that content does not make sense?
Does the text persuade the reader to contact you? Do you have a convincing call to action to influence the reader to fill out your contact form or to call you?
- Is your website easy to navigate?
One common complaint we hear often centers around a website’s navigation. Is the navigation on your website logical? Can viewers easier find information without searching and searching?
As a website grows over time, there may be navigation add-ons that eventually clutter the website. The construction of the navigation may have been with table format that is now considered ancient and is not search engine friendly.
- Does your website target your prospective audience?
Anyone who is involved in too many activities and in other words, spread themselves too thin, may not be able to do any of those activities well.
On the other hand, an individual who does not have a definite plan of action may not get their objectives complete.
The same concepts can be applied to a website. Have you ever landed on a website and had a hard time determining what the company was offering?
Determine what segment of the Internet population you want to target and who your ideal client is. Do you want to target small business owners, large corporations, or nonprofit organizations? Perhaps you are targeting the general population with services or products.
Is it obvious what service you are offering or what product you are selling at the first glance of your website?
You have seconds to capture viewer’s attention.
It is critical that your website establishes trust and credibility. It should grasp your target audience’s attention in order for them to know, like and trust what you are offering.
- Is your website a worthy opponent against the competition?
Have you evaluated your competitions’ websites? Make no mistake: your website viewers are.
The Internet has opened a vast arena where consumers conduct comparison shopping at the ease of sitting in front of their computer, with their Smartphones or tablet devices.
Case in point: A future bride was evaluating photographers online for her upcoming wedding from a list a relative had provided. The top recommendation was a photographer that had an outdated website. It did not provide examples of his work, there were broken links and it was slow to load. Another website provided a compelling portfolio of recent wedding photos. Guess which photographer the future bride chose?
As you compare your website to your competition’s site, evaluate the experience that the user receives. If the competition offers a compelling user experience and has raised the bar, it is time to raise your bar higher.
Is it Time for a Website Redesign?
If you have answered “no” to any of the questions above, it is time to consider redesigning your website. A fresh and compelling website will grasp the attention of prospective prospects and hold their attention. In addition, it will be your top salesperson as it provides 24 hours a day, 7 days a week, and 365 days a year advertising.
Would you like to discuss redesigning your website? Please contact us or give us a call at: