Google Penguin 2.0 Webspam Algorithm Rollout Complete Says Matt Cutts

Google Penguin 2.0

Google Penguin 2.0 was unleashed on May 22, 2013 after much anticipation. The long awaited, and to some feared, algorithm update by the search engine giant was officially announced by Matt Cutts, Google’s Distinguished Engineer and head of the web spam team:

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”

History of Google Penguin

Google Penguin is an algorithm update that officially launched on April 25, 2012. It targeted practices that violate Google’s guidelines on questionable SEO practices including:

  • Keyword stuffing
  • Cloaking
  • Unnatural links
  • Content spinning

What does Google Penguin 2.0 Do?

Matt Cutt’s put together a video that gives us an overview in the early May of 2013, What should we expect in the next few months in terms of SEO for Google. Here are a few of the highlights of Matt’s rough snapshot of what to expect in the summer of 2013:

  • Make sure you make a great site that user’s love and will want to tell friends about. Do all the things that make a site compelling.
  • There will be a webspam change dedicated to find black hat webspam that is more comprehensive.
  • There will be stronger enforcement on advertorials that violate Google’s quality guidelines. Advertisements should not flow page rank and there should be clear and conspicuous disclaimers so that users realize they are paid advertisements and not organic or editorial.
  • Google is working on ways to go upstream to deny the value to link spammers.
  • There will be a more sophisticated link analysis.
  • Matt explains that there will be better hacked site detection. Google will continue hacked site detection and offer better communication with webmaster through Google Webmaster Tools to help clean hacked sites.
  • If you are doing high quality content when you are doing SEO, you shouldn’t have to worry.
  • The team is working on ways to help regular webmasters.
  • The team is looking at Panda to help refine things that are in the gray or border zone to help sites that may have been inadvertently affected.

Here is Matt’s video, What should we expect in the next few months in terms of SEO for Google?

Have you seen any significant changes in search engine rankings since Penguin 2.0 rolled out? Please let us know in the comments.

Fascinated with the growing potential and power of the Internet, Robin founded R & R Web Design LLC in the Chicago area in 2000. As creative director, she is passionate about helping others reach their Internet objectives through a strategic online presence with results driven custom web design, ethical SEO, and social media marketing.

2 comments on “Google Penguin 2.0 Webspam Algorithm Rollout Complete Says Matt Cutts
  1. Hi Robin,

    Thanks for this post explaining what our penguin from Google is doing and the likely consequences are. It takes a lot of understanding to keep abreast with all the changes that are coming through the system and you deliver.



    • John, I am glad to hear that you liked this article recapping Google Penguin 2.0. I appreciate your kind words and for taking the time to read this and to comment.