Google Penguin 2.0 was unleashed on May 22, 2013 after much anticipation. The long awaited, and to some feared, algorithm update by the search engine giant was officially announced by Matt Cutts, Google’s Distinguished Engineer and head of the web spam team:
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”
History of Google Penguin
- Keyword stuffing
- Unnatural links
- Content spinning
What does Google Penguin 2.0 Do?
Matt Cutt’s put together a video that gives us an overview in the early May of 2013, What should we expect in the next few months in terms of SEO for Google. Here are a few of the highlights of Matt’s rough snapshot of what to expect in the summer of 2013:
- Make sure you make a great site that user’s love and will want to tell friends about. Do all the things that make a site compelling.
- There will be a webspam change dedicated to find black hat webspam that is more comprehensive.
- There will be stronger enforcement on advertorials that violate Google’s quality guidelines. Advertisements should not flow page rank and there should be clear and conspicuous disclaimers so that users realize they are paid advertisements and not organic or editorial.
- Google is working on ways to go upstream to deny the value to link spammers.
- There will be a more sophisticated link analysis.
- Matt explains that there will be better hacked site detection. Google will continue hacked site detection and offer better communication with webmaster through Google Webmaster Tools to help clean hacked sites.
- If you are doing high quality content when you are doing SEO, you shouldn’t have to worry.
- The team is working on ways to help regular webmasters.
- The team is looking at Panda to help refine things that are in the gray or border zone to help sites that may have been inadvertently affected.
Here is Matt’s video, What should we expect in the next few months in terms of SEO for Google?
Have you seen any significant changes in search engine rankings since Penguin 2.0 rolled out? Please let us know in the comments.