Why Your Blog Articles May Be Too Long – Or Are They?

Have you ever heard of the age old debate, how long should  blog articles be?

Have you ever tried to pull out more words just to hit the number some expert says you have to?

For those of you who celebrated Thanksgiving, I hope you had a wonderful weekend full good food, good company and good relaxation. When Monday came back around, I couldn’t believe how difficult it was to get back into the swing of things. Did anyone else feel that way?

How Long Should a Blog Article Be?

Let’s talk about a topic that I’m guessing most of us have an opinion on. Today, I would like to discuss how long should your blog article really be?

When I started off ghost writing, I used the opinions of “other experts” out there thinking that they must know. Sometimes, though, I like to push the boundaries, maybe offering a different point of view and when you produce as much writing as I do, you start to form your own ideas.

The other day, I was ghost writing an article. Suddenly I realized the article was much longer than the original intended amount of words. I mean a lot longer. But, the article needed to be that long and I would be doing it a disservice to cut it short simply because we had agreed on a shorter amount of words over a year and a half ago.

I have had other articles where the point is made within the second paragraph. These articles are just straight and to the point. These are the articles that I can get frustrated over because you have to toe the line between good content and a bloated article.

So I ask, can you still produce a quality article that doesn’t hit a particular word count?

This was a burning question so, I looked for an answer. I found an article on one of my favorite writing websites, Are You Too Lazy To Write Less? by Chris Garrett. Chris really does a great job with this article. If you get a chance read it you will enjoy his style. Don’t worry as the article is shorter than mine.

Chris answers my question and I wanted to share that answer with you,

Bottom line: If you want your words to have impact, get to the point — then get out of the way!”

Whether that point takes you to 1000 words, because that’s just the type of article you are writing or like Chris, you can communicate that point in 250 words, do you agree with the bottom line?

While we want to be true to our content and our readers, we do need to be aware that Google has clamped down on shallow content or low quality content. The growing trend in 2013 has been for high quality and unique content that provides value. According to Jason DeMers in an article for Search Engine Watch,

As a result, we’ve seen a trend where the “minimum desirable length” for text-based content has shifted from something in the range of 550 words to articles in the range of 1000-plus words.

What Do You Think?
How many words do you think an article should be? Do you think the content subject matter should dictate the number of words in an article? Please let me know your thoughts about brevity and more in the comment section below.

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

14 comments on “Why Your Blog Articles May Be Too Long – Or Are They?
  1. Deanna Heiliger says:

    Christine, I think this is correct, in that when you are writing you should get to the point. Sometimes, however, getting to the point needs some background and entertaining details to grab your audience. I don’t think there can be a set number of words as a rule…because sometimes an article needs to be longer and sometimes it needs to be shorter.

  2. Margaret says:

    This is a great post. I have trouble reading through long post, as soon as I see them I am like ugh…so I try to get what i want to say done as in less words as possible but still try to make it interesting. Tired to share via twitter it would not share.

    • Margaret,
      I’m like that too. If it’s going to be long I need bullet points, bolded words, and lots of white space. I will check with Robin about why the article couldn’t be shared on twitter. Thank you for sharing.

  3. Carol says:

    When it comes to blogging I’m a big believer that less in more. I try to stick to 300 words or less.

    • Carol,
      Are you finding that your 300 or less word articles are placing well with Google and other search engines? That would be really interesting to know. Thank you so much for sharing. 🙂

  4. Suzie Cheel says:

    Agree with Chris 🙂 I think the length doesn’t matter- it’s about the content , are you telling a story or lecturing?
    Is the content original ?
    Great question

  5. Rosie says:

    I don’t go by the number of words the “experts” say a blog should be – I go by what needs to be written and if that turns out to be far too much I split the blog into 2 or more blogs in a series.

  6. WOW Christine, you’ve given us all loads to think about. Thank you!!

  7. Mike Adkinson says:

    I am enjoying all of your comments. I am here to say that blogging effectively, whatever that may be, blogs me down. It is not easy and I struggle with it. In dealing with length I do not give it much thought but I do try to visualize and understand the potential reader. It seems that some blogs get out of control when I am looking for specifics and brevity. How to’s and info are simply….get it stated and get going…..
    Not even sure if this is brief enough.


    • Mike,
      I think you are right on target. It is critical that we write article that satisfy what our readers are seeking. Google’s Hummingbird is proving that to be even more true. Thanks so much for sharing!