Have you ever heard of the age old debate, how long should blog articles be?
Have you ever tried to pull out more words just to hit the number some expert says you have to?
For those of you who celebrated Thanksgiving, I hope you had a wonderful weekend full good food, good company and good relaxation. When Monday came back around, I couldn’t believe how difficult it was to get back into the swing of things. Did anyone else feel that way?
How Long Should a Blog Article Be?
Let’s talk about a topic that I’m guessing most of us have an opinion on. Today, I would like to discuss how long should your blog article really be?
When I started off ghost writing, I used the opinions of “other experts” out there thinking that they must know. Sometimes, though, I like to push the boundaries, maybe offering a different point of view and when you produce as much writing as I do, you start to form your own ideas.
The other day, I was ghost writing an article. Suddenly I realized the article was much longer than the original intended amount of words. I mean a lot longer. But, the article needed to be that long and I would be doing it a disservice to cut it short simply because we had agreed on a shorter amount of words over a year and a half ago.
I have had other articles where the point is made within the second paragraph. These articles are just straight and to the point. These are the articles that I can get frustrated over because you have to toe the line between good content and a bloated article.
So I ask, can you still produce a quality article that doesn’t hit a particular word count?
This was a burning question so, I looked for an answer. I found an article on one of my favorite writing websites, Are You Too Lazy To Write Less? by Chris Garrett. Chris really does a great job with this article. If you get a chance read it you will enjoy his style. Don’t worry as the article is shorter than mine.
Chris answers my question and I wanted to share that answer with you,
Bottom line: If you want your words to have impact, get to the point — then get out of the way!”
Whether that point takes you to 1000 words, because that’s just the type of article you are writing or like Chris, you can communicate that point in 250 words, do you agree with the bottom line?
While we want to be true to our content and our readers, we do need to be aware that Google has clamped down on shallow content or low quality content. The growing trend in 2013 has been for high quality and unique content that provides value. According to Jason DeMers in an article for Search Engine Watch,
“As a result, we’ve seen a trend where the “minimum desirable length” for text-based content has shifted from something in the range of 550 words to articles in the range of 1000-plus words.”
What Do You Think?
How many words do you think an article should be? Do you think the content subject matter should dictate the number of words in an article? Please let me know your thoughts about brevity and more in the comment section below.