Would you like to convert readers into buyers?
It is extremely frustrating to pour hours of time and effort into a blog article and have it not covert. By convert, I mean online sales.
Even though we are writers and bloggers, most likely our goal is to sell something. Whether we are selling services or a stellar product, we are still selling. The good news is that to write effective blog articles that sell, you don’t have to have a degree in marketing.
Here are 2 Reasons Why Readers Aren’t Buying and How to Change That
- Focusing on the Features Instead of the Benefits
This is pretty easy to do. We want to display the amazing features of our products because they are pretty amazing. However, on the other end of the computer, the reader may be asking, “What’s in it for me?” Lander Blog has a really great example of this.
Fernando Florez wrote about focusing on the product’s benefits over the features. The example he used hit the nail on the head. When trying to highlight the steel-belted treads on a tire feature – “Longer tread life so you don’t have to purchase new tires as often”.
The feature is that these tires have steel-belted treads. To me as a consumer, I don’t know what that means, but when you say that I can save on the purchase of new tires because of it, you’ve hooked me.
Solution: Focus on the benefits
- Not Keeping it Real, Not Keeping it Personal
One of the best aspects of the blog is that it’s personal and real. People want to buy from people not a computer. People want recommendations from people who have earned our trust and they’ve earned our trust because we know them and like them.
With every blog article you write, imagine that your reader is right there with you, drinking a steaming cup of coffee while asking you questions.
As I was researching for this article, multiple sources validated my thoughts on this vital piece of information.
- Copyblogger said this, “Keep your language personal, friendly, and (for most markets) informal. Sound like a person, not a pitching machine.”
- Lander Blog: “Copywriting isn’t formal, academic-style writing; it’s selling through the written word. Learn to write in an informal, “conversational” style that readers will enjoy.”
Solution: Keep it Real, Keep it Personal
Not Sure How to Keep it Personal?
Here are a few of the articles that we have published here on how to do keep it personal:
While writing is an art, we also have a goal behind why we are writing. Keeping things personal and writing in a way that highlights how your products will benefit your readers will help you to turn those readers into buyers.
What Do You Think?
How do you convert readers into buyers? Let us know your best tips in the comment section below.