Content Curation – Tips on How to Get It Right

Content Curation – Tips on How to Get It Right

Are you looking for a way to produce great content quickly?

Would you like to curate content and still rank well on search engines?

Content curation is a term that is thrown around easily, but if not done right, it can actually hurt your blog. Today, I would like to share with you how to curate content well and get it right.

I have seen too many blog articles that simply miss the point on content curation. I have even found my own work copied word for word on other blogs. While I love and am honored that my work is being shared, and thankful that they credited me, I cringe because simply repeating someone else’s work won’t add anything of value to your blog.

In fact, when you repeat others’ work, Google notices. The Google Panda algorithm update that rolled out in February 2011 made it crystal clear that content must be unique and of high quality in order for that content to be eligible for top rankings. Google notices duplicate content and one of Panda’s objectives was to demote scraper sites that copied content from other websites. Scraping or copying other’s work will cause a site to lose creditability with the search engines.

Curating content well has been a passion of mine since I use this process for a number of the articles that I ghost write for.

Today, I would like to share with you a few tips I’ve picked up along the way on how to curate content right.

Content Curation Defined

Content curation is presenting your best research and tying that research into your own content. Your curated work has to offer something to the reader that no one else can offer.

Content Curation and Search Engines

Content curation, when done right, can rank really well with search engines. Bruce Clay, founder and president of Bruce Clay, Inc., wrote an article about just this called Back To Basics: SEO-Friendly Content Curation In A Post-Panda World.

In fact, Bruce did a case study to find out if there was a way to curate content and still rank well with search engines. His study showed that content curation worked as long as it included enough original content. Here were his findings,

“Our conclusion is that when content curation comes in the form of original content, a website can achieve the benefits of fresh content without threat of negative search engine rankings. The same ranking potential can be gained from curated content with editorialized curation in significantly less time when compared to a traditional blog post.”

When Curated Content and Fresh Content Meet

When your curated content meets your fresh content you have the making of a great article that ranks well with search engines and saves you time. So, how do we get there?

  • Offer Something Fresh
    Always add something fresh and original to your curated work. As Brooke Ballard from B Squared Media says, “Be The Source”. Even when you are curating content, maintain the fact that you are the source for your readers.

  • Only Share Great Research
    Make sure that you are only offering up the best information. Your readers deserve only the best.

  • Always Give Credit
    Make sure you highlight your source and give them the credit they deserve.

  • Provide Value
    The ultimate goal for your final piece should be to provide value to your readers.

The 200+ Word Rule

In Bruce Clay’s study, the articles that did well had over 200 words of fresh content in them. Other recent research indicates a growing trend for a “minimum desirable length” for longer articles in the range of 1000 or more words.

I wouldn’t worry so much about the amount of words as I would be at making sure that the curated article contains mostly original content.


When you curate content well, you are providing unique fresh content based on research while crediting the source(s) to offer value to your readers. While it can save you time on writing, it can showcase that you are the authority in your niche when you add that valuable unique content of your own. Plus, you don’t have to worry about risking a loss in search engine rankings.

How often do you curate content? Do you curate content in some of your articles, in most or not at all? Please let me know your thoughts in the comment section below.

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

This article was published on: February 19, 2014 and was last modified June 5, 2017
32 comments on “Content Curation – Tips on How to Get It Right
  1. Great post. Very helpful info. I don’t tend to curate much content at this time, but now if I do, I will start off on the right foot! Thank you!

  2. Robert says:

    Great information! It is important to provide plenty of necessary content and leave readers with some type of knowledge. It should definitely also be unique, original, and most importantly be yourself! Thanks for sharing this!

  3. Lorii Abela says:

    Great tips! Thanks for sharing this! This post is such a big help!

  4. Nate Leung says:

    Content curation is a great way to share value. The bottom line is always give what your visitors are looking for. If you can separate yourself from your competition that’s where you want to be. Be original and also give something of value. Thanks for the great post!

    • Hey Nate,

      You offer such wise words here, “the bottom line is always give what your visitors are looking for. If you can separate yourself from your competition that’s where you want to be. Be original and also give something of value.”

      Thanks for lending your voice. 🙂

  5. Meryl says:

    This is great information and advice. Creating content that is a valuable resource of your target audience is a very important ingredient in your business success.

  6. Joan Harrington says:

    Love your post Christine on content curation!!! Great value!! Thanks so much for sharing!!

  7. I try to use only content pertaining to my handmade business but being new to blogging, it’s hard sometimes to not wear out the same subjects. This is really a good article about learning good content! Thanks!

    • Hey Diana,

      It makes sense that you would want to write about your niche (content pertaining to your handmade business) on your blog. I’m with you, sometimes it is really easy to feel like you are writing the same things over and over again. That’s were curating content can really come in handy. Thank you for sharing. 🙂

  8. Christine,

    I am sharing this excellent article with artists, who will truly benefit from this as a resource for building their blog content.

  9. As I’m relatively new to blog and creating content this concept is knew to me. Thank you for the introduction and guidelines.

  10. veronica says:

    Wow, this is great information for those needing help with writing. I write whatever pops in my head or inspires me that day.

  11. What great tips and information on content curation! I feel it is important to provide the reader with info that they find helpful and beneficial. Thanks for sharing!

    • Hey Alexandra,

      You are so right, “I feel it is important to provide the reader with info that they find helpful and beneficial”. In the end our readers are what it’s all about. Thanks for sharing the golden nugget.

  12. Thanks for sharing such great advice. Everybody talks about the Panda thing, but I’ve not seen it explained nearly this well before. I really appreciate it!

    • Hi Takara,

      You are so kind and you’ve made my day. Thank you so much. The Panda, the Hummingbird and all the other stuff Google throws our way can be confusing and frustrating. I’m so happy that the article did it’s purpose in helping to clear up some of that confusion. Thank you again.

  13. Well, you cleared up what content curation means. It is possible someday I will be at this juncture, so am bokkmarking this info.

  14. Simona says:

    I have a client who puts together fabulous and original blogs, in 400 words, every week. She is so resourceful that I feel ashamed when I get to write twice a month for my blog…

    • Hi Simona,

      Your client sounds like a natural. If blogging well was easy than, I’m not sure I would have a job. 😉 Curating content is such a great way to produce higher volumes of quality articles in a shorter amount of time- which personally I love. Try it out and let me know how it works for you.

  15. Good article and I especially like that you implemented examples within the blog post! Clever girl 🙂

  16. Tania Rodgers says:

    Great tips here Christine….. thanks for sharing

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