Are you looking for a way to produce great content quickly?
Would you like to curate content and still rank well on search engines?
Content curation is a term that is thrown around easily, but if not done right, it can actually hurt your blog. Today, I would like to share with you how to curate content well and get it right.
I have seen too many blog articles that simply miss the point on content curation. I have even found my own work copied word for word on other blogs. While I love and am honored that my work is being shared, and thankful that they credited me, I cringe because simply repeating someone else’s work won’t add anything of value to your blog.
In fact, when you repeat others’ work, Google notices. The Google Panda algorithm update that rolled out in February 2011 made it crystal clear that content must be unique and of high quality in order for that content to be eligible for top rankings. Google notices duplicate content and one of Panda’s objectives was to demote scraper sites that copied content from other websites. Scraping or copying other’s work will cause a site to lose creditability with the search engines.
Curating content well has been a passion of mine since I use this process for a number of the articles that I ghost write for.
Today, I would like to share with you a few tips I’ve picked up along the way on how to curate content right.
Content Curation Defined
Content curation is presenting your best research and tying that research into your own content. Your curated work has to offer something to the reader that no one else can offer.
Content Curation and Search Engines
Content curation, when done right, can rank really well with search engines. Bruce Clay, founder and president of Bruce Clay, Inc., wrote an article about just this called Back To Basics: SEO-Friendly Content Curation In A Post-Panda World.
In fact, Bruce did a case study to find out if there was a way to curate content and still rank well with search engines. His study showed that content curation worked as long as it included enough original content. Here were his findings,
“Our conclusion is that when content curation comes in the form of original content, a website can achieve the benefits of fresh content without threat of negative search engine rankings. The same ranking potential can be gained from curated content with editorialized curation in significantly less time when compared to a traditional blog post.”
When Curated Content and Fresh Content Meet
When your curated content meets your fresh content you have the making of a great article that ranks well with search engines and saves you time. So, how do we get there?
- Offer Something Fresh
Always add something fresh and original to your curated work. As Brooke Ballard from B Squared Media says, “Be The Source”. Even when you are curating content, maintain the fact that you are the source for your readers.
- Only Share Great Research
Make sure that you are only offering up the best information. Your readers deserve only the best.
- Always Give Credit
Make sure you highlight your source and give them the credit they deserve.
- Provide Value
The ultimate goal for your final piece should be to provide value to your readers.
The 200+ Word Rule
In Bruce Clay’s study, the articles that did well had over 200 words of fresh content in them. Other recent research indicates a growing trend for a “minimum desirable length” for longer articles in the range of 1000 or more words.
I wouldn’t worry so much about the amount of words as I would be at making sure that the curated article contains mostly original content.
When you curate content well, you are providing unique fresh content based on research while crediting the source(s) to offer value to your readers. While it can save you time on writing, it can showcase that you are the authority in your niche when you add that valuable unique content of your own. Plus, you don’t have to worry about risking a loss in search engine rankings.
How often do you curate content? Do you curate content in some of your articles, in most or not at all? Please let me know your thoughts in the comment section below.