Do you feel overwhelmed by your blog?
When you started your blog, did you post multiple times a week and now you find that you haven’t posted in a month?
Last week, we were on spring break. For us, that meant spring cleaning and traveling to Ohio to visit my husband’s family. By the end of the week, the laundry had mounted up, and I couldn’t help but wonder if I needed a vacation after spring break.
Have you ever felt that way? Do you ever feel a little worn down? So many great bloggers start off with such passion. Eventually, life happens and for many businesses, the blog is left on the back burner.
How often a blogger should produce an article has been a hot topic for me. If you’ve ever read one of my articles, you know that I love to research. So, I took this question to my blogging heroes – you know those blogs that make thousands of dollars in ads a day. However, those heroes of mine produced different answers.
With that in mind, I think that it can be appropriate to write one article a week. We all have weeks that are too busy. We all burn our candle at both ends.
Those weeks are perfect weeks to allow yourself to post only once. Blogs are critical for any business these days. With every article you publish, you get your company’s name out on to the Internet. In my experience, it doesn’t take long before you start to see a return on investment.
Warning – when you do not post as often, you will lose on the SEO factor. That means you risk losing traffic. You also risk losing your readers who may have become accustomed to you posting on certain days.
In this framework, frequency of publishing blog posts matters a lot. Our research has shown that businesses who blog 16 to 20 times per month get over two times more traffic than those who blog less than four times per month.” – Hubspot
So, How Do We Get Away Writing One Article a Week?
- 600-800 Words
We can be effective by having more content in our articles. This will provide more text for the search engines to work with. Plus, as a reader if I’m only going to hear from you once a week, I’m going to really want to know what you have to say.
- Creative Content
We all love content curation, but if you’re only going to post once a week, you’ll want to provide new and your own creative content. I’m not saying don’t curate. I am saying expand on your twist.
- Have a Plan
Unless it eliminates your creative juices, having a plan on how you are going to write stellar articles once a week will come in really handy. CopyBlogger has a great plan on how to do that. You can check that plan in their article, A Simple Plan for Writing One Power Piece of Online Content per Week.
How Often to Post
I still think the goal should be about 3 times a week. However, we’re busy, life happens and that’s okay. Have a wonderful week and I see you next Tuesday!