Would you like to attract more readers to your blog?
I am going to guess that most everyone reading this article has skimmed an article once or twice before. I’m with you. My husband often teases me about my “speed reading abilities”.
As a writer though, it is so frustrating to write a blog, pour time into it and have no one read it. Or if you have some traffic, have no one sharing it because that is one of the purposes of writing blog articles in the first place – getting people to your site through sharing.
On this lovely Monday, I am going to be sharing tips on how to write easy-to-read blogs. I’m excited about this article, because I think the ability write an article that someone can skim and “get” what you are trying to communicate is invaluable. So, let’s get started.
I believe that easy to read blog articles are 400-650 words per article. Now, I have heard that a good word count is up to 1000. In my experience, you need at least 450 words to really have solid content and once you are looking at 700 plus words, you might be able to turn that 1 article into 2.
This is not the time for marathon paragraphs. I would recommend trying to keep every paragraph under 4 sentences long and only 1 idea.
Using a graphic to speak for you. For an example of how we used an infographic to speak for us, please see:
Facebook Marketing Stats Every Business Should Know.
Allow numbers to break up the different ideas in your article. We have seen lots of traffic and sharing when we use numbers in our articles.
- Keep It Simple Stud
Recently, I was reading Utopia by Sir Thomas More. One thing I noticed was the fancy speech, which in this context I love! However, Sir Thomas More’s stellar vocabulary may not come across well in the blogging world. Remember to Keep It Simple Stud.
- Bullet Lists
- They are eye catching.
- They are skimmable.
- They are separated from the rest of your article. This allows the readers to have a visual break.
- B is for Bold
Bold what you feel is the most important parts of you articles. Our skimming eyes focus in our bolded words. Bolded words seem to say, I’m so important I’ve been bolded so you don’t miss me.
It is really difficult to write a blog that encompasses all 7 tips. By having just a few of these tips in mind while blogging, will create easy to read blogs. The easy to read factor to your blog will set it apart from the competition.
What would you say is your favorite tip to keeping your blog easy to read?