7 Tips on Writing Easy to Read Blog Articles

7 Tips

Would you like to attract more readers to your blog?

I am going to guess that most everyone reading this article has skimmed an article once or twice before. I’m with you. My husband often teases me about my “speed reading abilities”.

As a writer though, it is so frustrating to write a blog, pour time into it and have no one read it. Or if you have some traffic, have no one sharing it because that is one of the purposes of writing blog articles in the first place – getting people to your site through sharing.

On this lovely Monday, I am going to be sharing tips on how to write easy-to-read blogs. I’m excited about this article, because I think the ability write an article that someone can skim and “get” what you are trying to communicate is invaluable. So, let’s get started.

  1. Length
    I believe that easy to read blog articles are 400-650 words per article. Now, I have heard that a good word count is up to 1000. In my experience, you need at least 450 words to really have solid content and once you are looking at 700 plus words, you might be able to turn that 1 article into 2.
  2. Spacing
    This is not the time for marathon paragraphs. I would recommend trying to keep every paragraph under 4 sentences long and only 1 idea.
  3. Graphics
    Using a graphic to speak for you.  For an example of how we used an infographic to speak for us, please see:
    Facebook Marketing Stats Every Business Should Know.
  4. Numbers
    Allow numbers to break up the different ideas in your article. We have seen lots of traffic and sharing when we use numbers in our articles.
  5. Keep It Simple Stud
    Recently, I was reading Utopia by Sir Thomas More. One thing I noticed was the fancy speech, which in this context I love! However, Sir Thomas More’s stellar vocabulary may not come across well in the blogging world. Remember to Keep It Simple Stud.
  6. Bullet Lists
    • They are eye catching.
    • They are skimmable.
    • They are separated from the rest of your article. This allows the readers to have a visual break.
  7. B is for Bold
    Bold what you feel is the most important parts of you articles. Our skimming eyes focus in our bolded words. Bolded words seem to say, I’m so important I’ve been bolded so you don’t miss me.

It is really difficult to write a blog that encompasses all 7 tips. By having just a few of these tips in mind while blogging, will create easy to read blogs. The easy to read factor to your blog will set it apart from the competition.

What would you say is your favorite tip to keeping your blog easy to read?

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

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8 comments on “7 Tips on Writing Easy to Read Blog Articles
  1. Livvie Matthews says:

    Great tips for writing easy to read blog articles. #5 Keeping it Simple (I love Simple you know!) and #6 Bullets are my favorites!

  2. Anil Minocha says:

    Enjoyed the article. I agree that shorter paragraphs with bold sub-titles and use of Lists is friendlier to the eyes and hence more likely to be read.

  3. Delia says:

    I agree 100% with this post, Christine! My favourite tip is spacing, too many posts are doing themselves harm by not adding enough white space so readers stay on the blog and don’t skip for the next shiny thing on the web.

    I always recommend 2-3 sentences per paragraph and 1-2 lines of white space between. Helps readers understand and wanting to come back for more 🙂

  4. Sara Nickleberry says:

    What a useful post! Sharing!