Have you ever struggled with writing anything past the headline?
What do you do when you have writer’s block?
Happy Tuesday everyone! I hope you had a wonderful and restful weekend and are ready to get back at it. Today, I am sharing 5 amazing tips that are practically guaranteed to help with writing blog articles. Like a soccer player that practices different approaches to shooting the ball into the goal, practicing and perfecting these five tips will help you to create winning articles.
We’ve all heard the quote by Brian Clark, founder of Copyblogger, but here it is again just in case you missed it,
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”
We know how important our titles are and take our time writing and rewriting our titles. However, we can’t lose sight of the rest of our articles. Every word counts. I know. It’s a bit overwhelming.
Have you ever sat at your desk staring at your computer not knowing how to get started or even what to write? Well, if you haven’t I must say I am envious, because I know I have. So, of course I started researching and what I found was too good for me to keep it to myself.
These 5 tips on how to open your article will help you with writer’s block and entice your readers into your amazing content. They are based on an article by one of my favorite bloggers, Brian Clark of Copyblogger. I am giving my own spin and take.
- Start with a Question
A question is a great way to start off an article and it’s my personal favorite. When an article starts with a question, you draw in the reader and get them thinking. Brian recommends that you use a rhetorical question. An example of a rhetorical question is, “Isn’t it a bit unnerving that doctors call what they do ‘practice’?” (George Carlin). Questions inspire curiosity and motivate the reader to answer them.
- Include a Quote or Quick Story
Including a quote from a well-known person is a great attention grabber in the first few sentences. A quick story can also draw in the reader by making them laugh or by providing the gist of your article.
- Appeal to the Mind’s Eye
By appealing to the mind’s eye in your opening, you provide your reader with a powerful mental image. This is a compelling opening technique that will entice your reader to read on. Brian recommends wording like, “imagine” and “picture this”.
- Use Metaphors and Comparisons
Using metaphors, analogies and similes are fantastic techniques for telling a story. They capture the reader’s attention and help the reader to personally connect and to picture the story. Have you ever read an article that used a metaphor or compared something compelling that the author is involved in to the topic? Were you drawn into the story?
- Include an Eye Opening Unusual Stat
Brian calls this tip “Cite a Shocking Statistic”. I love data and hard facts. Somehow facts and statistics make whatever I’m reading more believable, more concrete. Brian writes that the statistic you use needs to be shocking to insure you capture your reader’s attention. An example of this is the quote above about how many people read headlines and how many actually continue on to read the article.
There you have it, 5 amazing tips that will help you write amazing blog articles. Which one is your favorite?
For more great tips: