Do your readers really getting a sense of who you are from your blog?
I have to say that it is a different vibe sharing with you today instead of a Tuesday, but I kind of like it. Today’s article is coming to you today instead of Tuesday of last week due to an unfortunate situation. My editor, Robin Strohmaier, was unable to publish last week due to a death in her family.
Our hearts break with Robin and her family. I can’t help but think how she did it right by taking a break and spending time with her father during his last days. I have to say that I am very honored to work with her.
Earlier this week, we discussed how to get the “know like and trust factor” through your blog. You can read that article here:
Today, I want to take the time to breakdown the Know Factor. In a world where either everyone’s information is out there or people are super private, how can we really allow for our clients and future clients to get to know us?
Providing Great Insight
In my previous article, I wrote that you have to establish yourself as an expert. What does that actually look like?
In an article by Demian Farnworth on one of my favorite blogs, Copyblogger, Demian recommends to “Establish a reputation for one outstanding quality”.
Your reputation should be simple, based upon a single, sterling quality — strategic thinking, say, or persuasiveness. This becomes your calling card. It announces who you are and gets people to shut up and listen.”
The first step is to decide what you want to be known for. Is your forte blogging tips? Is your strong suit SEO tips? Or, is your specialty inspirational messages? Choose your niche and start building from there.
Use your blog articles to communicate new information that you stay up with and what you think of this new information. This will help you to establish yourself as an expert.
Get Somewhat Personal
This is the best description I can come up with for this one: When writing an article for a blog, approach it with the same attitude as you would if you were taking someone out for coffee. You may get somewhat personal, but not reveal things that should be kept private.
Don’t Over Share
Why are you taking someone out for coffee? Think of it as the difference between either having someone over for coffee or taking them out Starbucks. If someone came into your home right now, they might see your dirty laundry in the corner. If you take someone out for coffee, they will never see your dirty laundry – or things that you do not want revealed.
Don’t Under Share
The thing about taking someone out for coffee is that you are meeting the person face to face, you are listening to the person you have taken out, and you are interested in what they have to say. You are able to open up just enough about yourself.
The key is to allow your customers to get to know the person behind the words and computer screen with a good balance of enough information that you feel comfortable with.
Using these strategies, your clients will get to know you faster, come to like you quicker and trust you sooner.
Make sure to check out the entire article by Demian Farnworth at 10 Ways to Build Your Authority as an Online Writer.
What have you found to the best way to attain the Know Factor in the Know, Like, and Trust Factor?