How to Get the Know in the Know, Like and Trust Factor
Do your readers really getting a sense of who you are from your blog?
I have to say that it is a different vibe sharing with you today instead of a Tuesday, but I kind of like it. Today’s article is coming to you today instead of Tuesday of last week due to an unfortunate situation. My editor, Robin Strohmaier, was unable to publish last week due to a death in her family.
Our hearts break with Robin and her family. I can’t help but think how she did it right by taking a break and spending time with her father during his last days. I have to say that I am very honored to work with her.
Earlier this week, we discussed how to get the “know like and trust factor” through your blog. You can read that article here:
How to Achieve the Know, Like and Trust Factor
Today, I want to take the time to breakdown the Know Factor. In a world where either everyone’s information is out there or people are super private, how can we really allow for our clients and future clients to get to know us?
Providing Great Insight
In my previous article, I wrote that you have to establish yourself as an expert. What does that actually look like?
In an article by Demian Farnworth on one of my favorite blogs, Copyblogger, Demian recommends to “Establish a reputation for one outstanding quality”.
Your reputation should be simple, based upon a single, sterling quality — strategic thinking, say, or persuasiveness. This becomes your calling card. It announces who you are and gets people to shut up and listen.”
The first step is to decide what you want to be known for. Is your forte blogging tips? Is your strong suit SEO tips? Or, is your specialty inspirational messages? Choose your niche and start building from there.
Use your blog articles to communicate new information that you stay up with and what you think of this new information. This will help you to establish yourself as an expert.
Get Somewhat Personal
This is the best description I can come up with for this one: When writing an article for a blog, approach it with the same attitude as you would if you were taking someone out for coffee. You may get somewhat personal, but not reveal things that should be kept private.
Don’t Over Share
Why are you taking someone out for coffee? Think of it as the difference between either having someone over for coffee or taking them out Starbucks. If someone came into your home right now, they might see your dirty laundry in the corner. If you take someone out for coffee, they will never see your dirty laundry – or things that you do not want revealed.
Don’t Under Share
The thing about taking someone out for coffee is that you are meeting the person face to face, you are listening to the person you have taken out, and you are interested in what they have to say. You are able to open up just enough about yourself.
The key is to allow your customers to get to know the person behind the words and computer screen with a good balance of enough information that you feel comfortable with.
Using these strategies, your clients will get to know you faster, come to like you quicker and trust you sooner.
Make sure to check out the entire article by Demian Farnworth at 10 Ways to Build Your Authority as an Online Writer.
What have you found to the best way to attain the Know Factor in the Know, Like, and Trust Factor?
I find the best way to connect when writing an article is to focus on a real issue that was presented to me for exploration … and resolution. Then figure out how to present the issue sensitively (without breach of confidence). Next identify the steps to solve it, organize them simply and present them as if I were sharing with the person who raised the issue in the first place, bringing in a little of my own experience if it’s relevant. Voila!
Sharon,
What a great way to get that Know Factor. Plus you’re offering a step-by-step how to as well. Thanks so much for sharing.
Thank you so much for sharing your great tips Christine and … by the way I also thins Sharon’s tips are great too! 🙂
Solvita,
Thank you so much sharing!
Thanks for this post, Christine. I agree about being authentic, at the same not under or over sharing – very important. 🙂
Anne,
Thank you so much. It is so important to be authentic. Thank you for commenting. 🙂
Solvita,
Thanks so much for sharing!!! What great info!
Christine, what a great post! Thanks so much!
Liz,
Thanks so much. I’m glad you enjoyed the article. 🙂
Great advice and tips, as always. I like “Get somewhat personal.” I like to know something about the person who is writing the post. I share because this is who I am. Thanks so much. 🙂
Alexandra,
I’m with you. It is so important to feel like you know the writer. Thank you so much for sharing.
Thanks for sharing these tips. Very helpful
Tom,
Thanks so much! I’m so happy you found these tips helpful.
What wonderful tips Christine. I always strive to be real and ethical. I’m learning to put more of myself in my writing now but still forget sometimes!
Kathy,
It can be really hard to be authentic! We don’t want to share too much because we enjoy having some privacy. You bring up a great concept about being ethical. Thank you so much for sharing. 🙂
Wonderful tips!
-Seun
Seun,
Thanks so much! 🙂
Thanks for sharing these excellent tips! I strive to be authentic at all times whether it is virtual or in person.
Moira,
I love authentic blogs and people! You are so right, it’s important to be authentic in our blog articles as well as in person. Thank you for sharing.
First, I’m so sorry to hear about Robin’s loss and am sending love and healing to her and her family.
Second, finding my voice and getting clear on what I’m sharing (and why) has been a journey and I’m now getting more traction on that particular point. It’s been fun and, sometimes, scary because of walking that line between the visit to Starbucks and the visit to my home where there are things people will see that I might not want them to (like the fact that I’m NOT the best housekeeper on the planet). It’s interesting to look at this “authenticity thing” and bring it out and be of service too!
Love the post and here’s to continuing to make a big difference
MamaRed
MamaRed,
That’s so great that you are finding your voice. I agree it is hard to walk the line between having coffee at Starbucks and your home. Thank you so much for sharing.
Very good tips. Being real is what it’s all about! Thanks for sharing this great post.
Norma,
Thank you so much for sharing! 🙂 Being real is what it’s all about.
The know, like & trust factor is so important in marketing. I have found that participating in groups on FB has helped me know, like & trust the other participants in the group. Of course, some more than others depending on there interests and how well I can relate. One of my main goals is that others will get to know me, like me and trust me by reading my blogs.
Pat,
Facebook groups are another great avenue to getting to know people. Thank you so much for sharing.
I could not agree more…being authentic, honest and real in your posts is so very important. Great post:)
Daniele,
Thank you so much for commenting. Authenticity is key. 🙂