How to Revamp Your Blog Content With Style

How to Revamp Your Content With Style

Are you struggling to create new and unique content every day, every week, or even every month?

Have you worked hard at producing a blog, but still feel stuck?

In a previous post, we shared The Ugly Truth About Blogging. It was amazing to find that I’m not the only one blogging out there who understands how ugly blogging can get. Many of you shared in that feeling.

Part of the ugly truth is that even while time consuming and frustrating, blogging is so worth it. Whether your goal is to make money, reach out to clients, or add a personal touch, your blog can do all that and more.

Reposting Articles?

One of our readers agreed with the frustration blogging can bring and wondered if we can just repost articles to help save on time and energy.

That same day, I was reading an article on my favorite blog and realized that some of the content looked familiar. In fact, I could have sworn I saw that picture before.

Now I wish I could confess that I was reading a really cool, electric blog about blogging, but I wasn’t. I was reading a mom’s blog, in fact it’s called Money Saving Mom. Yes, it’s about being frugal and living life on a Husband in Grad School kind of budget.

What the author had done is something I do fairly often on the blogs I ghost write for. She revamped her previously written content.

What Is Revamping?

Now, I’m going to separate revamping from repurposing articles. Hubspot provides a great definition for both of these blogging buzz words:

Revamping: “When you revamp a piece of content, you’re continuing to use it for the same purpose it was originally intended, but updating it so it remains relevant and attractive to that audience.”

Repurposing: “When you repurpose a piece of content, however, you’re doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.”

Revamping With Style

To answer the reader’s question, simply republishing a previously written article can be done, but we wouldn’t recommend it.

It is well known that Google favors unique and fresh content, and that is why we don’t recommend it.

What we do recommend, to save time, energy and words, is to revamp. This means taking an article that was previously published and putting a new spin on it.

In my mind, revamping is similar to curating content except that you are curating your own content.

Take a second to look back on some of your most popular articles and see if you can spin that article in another way.

A Few Ways to Revamp Your Content

  • When I have written a lot about one topic, I will create a basic 101 article for that topic. I will link back to each article and write and completely new summary of that article. This is also creating a really great cornerstone piece.
  • Turn your previously written content in to an infographic. You already have the information waiting for you and with 60% of people being visual learners, your readers will love it.
  • When Rebekah Radice wrote a guest blog for Peg Fitzpatrick, Boost your Blog IQ by Repurposing Content, she made an excellent suggestion that works great for revamping as well. Rebekah wrote about doing a follow-up post.

Writing a follow-up post is a great way to breathe new life into your old post by linking back to it as a reference.” – Rebekah Radice

Summary

I have found that revamping articles works mainly because I revamp only what appears to be the most popular articles. Revamping also saves on time, energy and honestly, the words seem to come easily when you have already written about the topic.

Do you ever revamp your articles? What is your favorite way to revamp them? Please share your thoughts in the comments below.

If you haven’t already subscribed to our blog, please don’t forget to do so. While this week we dug deep into revamping, you won’t want to miss our post on purposing. Find out the answers to questions like, What is the difference? and How to repurpose with a purpose at: How to Repurpose and Recharge Your Content.

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

This article was published on: July 14, 2014 and was last modified July 25, 2016
6 comments on “How to Revamp Your Blog Content With Style
  1. Veronica Solorzano Athanasiou says:

    Thank you for putting this information together Christine. My favourite suggestion is the follow up post. You are right about the words flowing with ease the second or third time round. It’s also the motivation from a successful post that leads you to dig deeper into the subject.

    Pinning on my Blogging board and sharing across social channels. Another great read!

  2. Kevin Timothy says:

    Would you care to share any tips or resources on creating good infographics? Is there particular software that you suggest using? I agree with this being a way to “extend” the life of content. Glad to see this topic being discussed.

    • Hi Kevin,

      Great question! There are many online infographic makers available. One free one that I have used is Piktochart (piktochart.com). I’ve also tried Visme (my.visme.co) and Canva (canva.com).

      Thank you for stopping by and if you do get a chance to try an online infographic maker, I would love to hear what you think.

      ~ Robin

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