Do You Use a Blog Editorial Calendar?

How far out do you plan your blog articles?

Hi everyone! My name is Christine King and I’m a staff writer with R & R Web Design LLC. Every Tuesday, we publish blogging tips and tricks to make your life as a blogger easier.

This is the fourth video blog since we started our video blogging series that we’ve been publishing at the end of each month and what an adventure it has been.

Doing this series is teaching us a lot and we are gathering data that later we plan to published. Our goal with this data is to help you to determine whether or not video blogging is for you.

For today’s video blog I have a question for you.

I would like to know if you use a blog editorial calendar. An editorial calendar is a listing of planned articles, ideas and themes. There are a lot of benefits to using an editorial calendar.

Benefits to Using a Blog Editorial Calendar

Blog editorial calendar

  • Saving time by already having your articles planned out.
  • If you are interested in adding advertisers or already have them, advertisers really like to know what your topics your writing about so they can plan their advertisements.
  • I have personally found that it saves on stress. When I have my article planned, even if it’s only for the week, I head into the week so much less stressed.

Blog Editorial Calendar Cons

There are also some cons of blog editorial calendars like,

  • They can feel restricting.
  • Life happens. One particular blog I ghost write for, we do a lot of breaking news article. If I write too far out the story could completely change by the time we publish it.

So, my question is, in reality how does it work for you?

I would like to hear what you think. Please let me know:

  • Do you use a blog editorial calendar?
  • If you do, how far out do you plan out your articles?
  • Have you found using an editorial calendar to be helpful?

Please let me know your thoughts in the comment section on our blog or any other of the social media platforms. I look forward to hearing all of your responses.

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

This article was published on: February 25, 2014 and was last modified June 1, 2016
20 comments on “Do You Use a Blog Editorial Calendar?
  1. Lisa Voncino says:

    I have a flexible editorial calendar since I find that planning too far in advance can be detrimental to my free thinking spirit! What tool do you use as your editorial calendar, Christine?

    • Hi Lisa,

      I agree, as much as I love to have things planned, I need some room for my free spirit as well. 🙂 Currently I use an editorial calendar of my own making. I ghost write for an additional 4 other blogs, so I’ve had trouble finding a calendar that meets all my needs. I’m thinking about trying out hubspot’s editorial calendar. What do you use?

  2. Interesting post, Christine! To answer your great questions, yes I do use a blog editorial calendar. It’s an Excel spreadsheet with blog topics scheduled out for the next 3 months.

    It’s simple yet flexible because I can easily shift and move topics as needed. When an article idea pops into my head, it goes immediately into the spreadsheet as a topic for a future post. By having this schedule and as time permits, I create outlines and drafts for my future topics until it’s time to complete and publish.

    • Michelle, thank you so much for stopping by and for your input on this. I know that Christine will want to comment on this as well, but I wanted to let you know that I have also used an Excel spreadsheet. Mine is also simple, yet flexible system.

    • Hey Michelle!
      Wow, 3 months in advance, that’s amazing. You make a really great point, that while you are planning so far out in advance, you are also allowing for flexibility and creativity. Sounds like you’ve got the best of both worlds. Thank you so much for sharing your experience. 🙂

  3. Caroline says:

    Excellent read, Christine. I started this year with a goal to use a content calendar, and so far (even though I’ve moved once and am moving again shortly) so good. I use Blogenergizer.com – free and does the job well.

    • Caroline, I haven’t tried Blogenergizer.com and look forward to trying it. Thank you for the suggestion and for your comment. I hope your move goes well!

    • Hi Caroline,
      I’ve never heard of Blogenergizer.com but if you use them, they are worth looking at. Way to stick with your goal of using a content calendar even while being so busy. Good luck with your move and thank you so much for sharing! 🙂

  4. Laurie Hurley says:

    I do not use an Editorial calendar. There, I said it. I blog for myself and one other business right now. I usually blog about things that happened during the week prior or some kind of motivational story that my readers would find beneficial.
    For the other business, we have a rough idea of what to write, but I have the creative license to pretty much write what I want, as long as it is targeted and relevant.
    Nice video!

    • Hi Laurie,

      Thank you so much! This video series has really been…interesting… 😉 I would imagine that a lot of bloggers don’t use an editorial calendar and it sounds like for you it works. I say, if it’s not broke don’t fix it. Thanks for sharing.

  5. Hi Christine – Great vlog. I believe in editorial calendars – mine is really loose. It could benefit from a little tweaking. I like to keep a lot of flexibility in my schedule. It’s been hard to strike a balance.

    • Hi Susan,

      Thank you so much! I’m fairly new to this video blogging series. 🙂

      I’m with you, it is hard to find that perfect balance and I love flexibility too. Thank you so much for sharing your experience.

  6. Carol says:

    I’m a big fan of the blog editorial calendar. I use it to plan out my blog posts and use it to schedule my blogs.

  7. Hi Christine! Great topic. I would love to do an editorial calendar, but they seem confusing to me. I’ve never found a “template” to use that was simple. I’d like to see some more examples of how some people actually use and format their editorial calendar. Thanks for the information.

    • Livvie, I look forward to hearing Christine’s input, but I think your suggestion is great. I would love to see examples of different types of editorial calendars, too.

    • Hi Livvie,

      What a great idea! I’ll get to work on that.

      I felt the same way, I know I can benefit from consistently using an editorial calendar but I don’t want to invest time into something that doesn’t work and everyone has a different editorial calendar they say works great. I’ve tried a couple of templates out over the last couple of years.

      Let me do some more research and then I’ll follow up with another article. Thanks Livvie.

  8. I don’t use a formal blogging calendar but I do keep a list of topics and rough outlines as they come to me. My next step would be to create a formal calendar. Thanks for the inspiration!

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