How to Verify Your Website on Pinterest

Pinterest News

Have you converted your Pinterest account or created a new business account?

Do you have questions how to verify your site’s URL?

Pinterest opened the door to businesses to use the popular social media platform specifically for business.  This is exciting news for business owners who want harness the power of Pinterest to promote their products and/or services. 

Verifying your website URL will provide valuable benefits for your business and for your visitors.  The following are 5 steps to complete the verification process and how it will benefit your company.

5 Steps to verify your website on Pinterest

  1. Log in to your Pinterest Account and go to Settings.
    How to verify website address on Pinterest 1
  2. Scroll down the Settings page to the Website address and click on the “Verify Website” button to the right.
    How to verify website address on Pinterest 2
  3. Next, you will be presented with “Download the HTML verification file” link.  Click the link and download the file to your computer.  You may like to download it to your desktop so that you can easily find it.  The file will look similar to this format:  pinterest-xxxxx.html.  See the Pinterest step 1 in the graphic below:
    How to verify website address on Pinterest 3
  4. Upload the HTML verification file to your web server where your website files are located. (Pinterest step 2 in the graphic above.) Please be sure to upload it to the “root” directory and not into a folder.  This may be uploaded with an FTP program or if you have a cPanel with your web hosting package, you can upload through File Manager.
  5. The final step is to go back to your Pinterest Account Settings and “Click Here” to complete the process.  (Pinterest step 3 in the graphic above.) The result is a clickable link on the Home page of your Pinterest Account.
    How to verify website address on Pinterest 4

Why verify your website address in Pinterest?

You may be wondering why Pinterest is requiring business owners to verify their website URLs.  The social media company is requiring validation to be sure that you are who you say you are.  Google also requires the uploading of a similar file when choosing the www or non-www domain name in Google Webmaster tools.   This is a good thing.  You do not want another company using your company’s website address on their Pinterest account. According to Pinterest:

To verify your website, we need you to confirm that you have access to your website’s server by uploading a unique HTML file to it.

Pinterest states that at the present time, you are only able to verify a top level domain like,, and the only method of verification is with the HTML file.

Hidden Benefits of Pinterest Website Verification

The hidden benefits of verifying your website address include:

  1. Increase Engagement and Drive More Traffic.  Prior to verification, website URLs are linked to a “globe” on your Pinterest home page that can easily be missed by your visitors.  After verification, your website address will be visible and will be a clickable link.  Your visitors will be able to easily visit your website and find out more about your company.

What do you think?

Have you converted your Pinterest account to a business account or created a new one?    Have you verified your website’s address yet?  What are your thoughts about Pinterest’s verification process?

Please comment below.

Fascinated with the growing potential and power of the Internet, Robin founded R & R Web Design LLC in the Chicago area in 2000. As creative director, she is passionate about helping others reach their Internet objectives through a strategic online presence with results driven custom web design, ethical SEO, and social media marketing.

This article was published on: November 20, 2012 and was last modified September 6, 2017
10 comments on “How to Verify Your Website on Pinterest
  1. Oretta Norris says:

    Excellent. I have used these instructions to set up my web address link, thank you. 😀

  2. Nancy Babcock says:

    Robin, excellent article on how to verify your website for Pinterest. I saw many social platform posts on this subject, none as detailed as yours. The most often commented question was the upload html file step; you described it perfectly. Nice step-by-step guide! I’ll try later to see if it “takes”.

  3. Judy Bowker says:

    Pinterest is growing rapidly, so I think this is perfect. You do not want to miss out on any ways to maximize your visibility! Thanks Robin for the tips!

  4. This is a great article. Very easy to understand instructions! I like all the screen shots. It’s always helpful to see exactly what you’re supposed to be doing. 🙂

  5. Jemma says:

    Thanks for explaining how this should be done. I have seen it mentioned before on other sites, but not in such great detail. The screen shots help considerably as well. This is a good move by Pinterest, which is rapidly establishing itself on the web. I only hope that over time they don’t become another FaceBook, forcing users to adjust to changes that only suit the owners of the platform.

    Verification may seem like a bit of extra hassle but when you think about it, it is better to have to do this. I would not like to know that any individual or company could take a URL that I own and use it as they wish.

    • Thank you, Jemma, for taking the time to comment. I am glad to hear that you like the graphical instructions and that you found them helpful.

      This is a good move by Pinterest, which is rapidly establishing itself on the web. I only hope that over time they don’t become another FaceBook, forcing users to adjust to changes that only suit the owners of the platform.

      I agree that the verification may seem like a bit of extra hassle, but a necessary one to ensure that one is the owner of the site being promoted on Pinterest. Google has a similar verification process and it seems to be working effectively.

      Thank you again for commenting. I appreciate it!

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