I will admit it. I love numbers and statistics. I am one of those people who enjoy balancing checkbooks and studying stats. I will actually spend the extra time to balance my checkbook down to the penny. Statistics fascinate me and being detailed orientated appears to come with the territory.
My love for statistics and numbers has permeated into my profession as a web designer. When designing a new website or assisting a client who would like to integrate social media into their marketing plan, I am often asked what the top social media networking sites are and where they should invest their time.
Companies that specialize in the collection of social media data like Experian Hitwise US, offer a gold mine of information. By studying the stats, we are able to determine where to concentrate marketing efforts. Below is a pie chart of the top 10 for week ending November 10, 2012 based on Experian Hitwise US’s data:
The top social media networks percentage of visits have changed slightly over the last eight months since our last report, Top 10 Social Network Sites – March 2012. Facebook still dominates in the number one position with 59.38% share of share and Google+ is now in the top 5.
New to the top list are MeetMe and Instagram while Yelp fell from the top 10 according to Experian Hitwise US.
- MeetMe, formerly MyYearbook, was founded in 2005. It is social networking site that claims 40 million users and provides the opportunity for users to meet new friends, interact and play games.
- Instagram was launched in October 2010, that offers free photo-sharing. As of September 2012, the social network giant, Facebook, now owns the popular photo-sharing service. For more about Instagram as a social network, see: How Instagram became the social network for tweens.
The total number of visits to each of the social networks is also a key indicator:
By studying the social media network statistics, we are able educated decisions on where to concentrate our social marketing efforts. While it is important to know your audience and where they are spending their time online, the data will help in the overall picture.
If you had to choose two or three social media networks to concentrate your marketing efforts on based on these statistics, which ones would you choose? Would other factors influence your choices?