To Pin or Not to Pin – Is Pinterest Right for Your Business?

Is Pinterest Right for Your Business?

Is Pinterest Right for Your Business?

Everyone is talking about Pinterest, but is jumping on the bandwagon the best thing for your company? Pinterest did rewrite their “Terms of Service” to not include the ability to sell user’s content, so businesses may feel more comfortable using the site. Coupled with the social media network’s record breaking growth, it could feel enticing to join. Although, that doesn’t mean Pinterest is right for you.

To completely ignore it would be a mistake, but there are a couple of things to think about before you jump in head first. Here are a few questions to ask yourself:

 

  1. The Lovely Crow on PinterestIs your business the right fit for Pinterest?
    This social media network is geared for visually stimulating content that appeals to do it yourself projects, home design, recipes, style, and more.

    It is also important to keep in mind that Pinterest users at this point are about 85% female. If you have a business that sells crochet patterns like this adorable hat by Elizabeth Alan found on etsy.com, you may find a lot of benefit with using this site.

  2. Are you willing to be creative and flexible?
    Due to the style and savvy users of Pinterest, you need to approach promoting your products in a more creative and highly personal way.

    Purely trying to sell items will not get you very far. Finding ways to inspire your clients by using your product could transform your company.

    For example, if you are selling mulch, pinning photos of home designs where the mulch was used to make a landscape pop, could be just the inspiration your followers are looking for.

  3. Do you have the time?
    Like all social media sites, it takes time and energy to see success. To jump in without a without a strategy could be disastrous. Creating content and photos that fit Pinterest could also be extremely time-consuming.

    Be mindful of your time. Do other social media sites do a better job for your time? For many companies, using Pinterest could change your business, but it might not be a great fit for all.

    If you’re still not sure if Pinterest is right for your company, check this out. A company called “Intuit” came up with this clever “Decision Tree” infographic (below) to help you decide if Pinterest is the right fit for your company.

What do you think? Is Pinterest right for your business?

Should your business be on Pinterest

Melissa Hyder is an author at R & R Web Design LLC. She is a graduate of Cornerstone University with a degree in English Education. Melissa is passionate about using social media to help others make a difference in their community and their world. She is also a speaker and an advocate for vulnerable communities around the world.

This article was published on: March 27, 2012 and was last modified September 7, 2017
2 comments on “To Pin or Not to Pin – Is Pinterest Right for Your Business?
  1. I loved the decision tree, Melissa and hurrah, I’m supposed to give Pinterest a try. It has taken some time to find an audience there but slowly, I’ve noticed pinners repinning my posts and products onto other boards and they are very generous with their likes and repins. A wonderful way to tap into a new audience and reach people who may need you but are not aware of your existence.

    • It is so nice to hear that you like Melissa’s article on Pinterest, Vatsala. I agree. It is a wonderful way to tap into a new audience and reach people who may not be aware of our existence. Do you keep tabs on website visits from Pinterest through Google Analytics?

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