SEO Tips – 7 Sensational SEO Basics
Are you interested in boosting your website’s placement in the search engines?
If you have a website, the answer to this question is an absolute yes. If your site is new, there are basic organic search optimization techniques that you can follow to help new website’s chances of placing well in the search engine results. Let’s examine seven of the basics according to Google’s Maile Ohye, Developer Programs Tech Lead.
Seven Website Optimization Basics
- Domain name
- Research: Research your domain name to be sure that it was not used by spammers in the past.
- Create a Google Webmaster Account at: Google Search Console
- Verify Ownership: Verify ownership of both the www and non-www version of you domain name.
- WWW Preference: Tell Google which “www” version that you prefer and be sure to include a 301 permanent redirect to your choice.
- Strategize your site’s design
- Navigation: The navigation on your site should be logical so that your visitors can easier navigate to find the information they are looking for.
- Design: Don’t focus too much on “fanciness” that your site does not have searchable text for the search engines to spider or index.
- Web Pages
- Focus: Each page on you website should be focused on one logical topic.
- Keywords: Include relevant keywords naturally in your copy. Write for your visitors and not the search engines by incorporating keywords.
- Call to Action
- Include a call to action on each and every page. For example: Contact us, Buy now (for a product) or Sign up for our newsletter.
- Page Creation
- Keyword File Name Optimization: For non-dynamic sites, use keywords in the file name in lower case and separated by hyphens.
- Unique Titles: Include a unique meta title on each page. This title will be displayed in the search results.
- Unique Meta Description: Include a unique meta description for each page that might be used as the snippet in search engine results.
- Meta Keywords: Don’t worry about meta keywords. Google search ignores meta keywords.
- Anchor text: Include descriptive anchor text in every link in the copy. For example, instead of “For more information Click Here” with “Click Here linked, consider, “For more information, see “Web design services” (your services or product).
- Be Careful
- Don’t participate in linking schemes to artificially pass Page Rank (PR) to your page.
- Don’t buy links to boost your page’s PR.
Take Away
Every web page owner wants to place as high as possible on SERPs (search engine results pages). These are a few basic SEO tips for best practices. If you have a new website and follow these seven basic website optimization techniques provided by Google, you will be on your way to obtaining maximum placements in the search engine results.
Do you have any questions? I would love to hear your questions or comments.
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Great article on SEO. Really like the way you have explained each of the tips!
It is great to hear that you have found this article useful, Livvie. Thank you for taking the time to comment.
Great blog post. I’m particularly grateful for the info on Anchor text. I’d heard of it but didn’t really know what it was or how to do it. Many thanks for enlightening me. 🙂
Thank you, Oretta. It is great to hear that you found the anchor text tip useful.
One important aspect of getting a great website is the design. It should be enticing as well as user friendly, so that visitors will want to come back to your site.
Thank you for commenting, Emily. Design is an important visual factor. A website definitely should be enticing as well as user friendly. This article addressed the search engine optimization of a well designed site. Google’s Developer Programs Tech Lead, Maile Ohye, advises new website owners to “Don’t focus too much on “fanciness” that your site does not have searchable text for the search engines to spider or index.” This would definitely be the case when a website owner includes graphics with unsearchable text instead of searchable text.
Thank you for sharing these tips with us..
You are very welcome, Mary. I hope that you have found them useful.