4 Top Tips in Creating Irresistible Images

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So how popular are images?

There’s no doubt about it! The use of images on the Internet is growing exponentially.

Statistics tell us that the most engagement on Facebook is achieved by using images.

We’ve always been told that “a picture paints a thousand words”.

Now we have a website totally devoted to collecting and showing off all of our favourite images and if you don’t know that I’m referring to Pinterest, then I would have to ask you – “Where have you been these last 12 months”, as Pinterest has grown like billyo and looks set to continue.

However, whilst all of this exciting growth has been going on, there are folks out there who tell us that they aren’t artistic or creative and say – “I don’t know how to make my images look good”.

I’m not sure that I would agree with them, but that topic is for another time.

What is up for discussion is some practical, easy to implement tips that anyone can put into practice and have some good results with. Here they are.

1. Don’t underestimate the art of cropping an image

Firstly, a definition of cropping so we all know what I mean:

to remove unwanted areas of an image to improve the composition

I must admit that I do fall into this trap and it’s not until my sister, Davina, says to me – ‘Why don’t you crop it’. For some reason I forget, so now I have a big sign on my office wall just saying ‘CROP’! It comes in handy other times too!

However, it’s not only about cropping an image that can have a dramatic effect, but to crop an image tightly can be very dramatic and can quite often change the whole sense of the image.

Take a look at this 70 second video to see what I mean.

2. Use the correct size image for each Platform

Each site or platform will have their own suggested sizes to use and if you don’t follow their suggestion, the platform will either:

  • Resize the image by ‘stretching’ it to fit. Pinterest profile image is 165px by 165px. If you use an image smaller than this, Pinterest will ‘stretch’ it to fit.Let’s take an example. Here we are using an image which was 440px square (the image on the left). We then reduced that to 110px square (for the purposes of illustrating this only). We then took that image and ‘stretched’ it to 165px square to show you what will happen if you use images that are too small (that’s the image on the right).

Image stretching example

  • Or Compress the image– this is an image taken from Facebook, but hopefully you can see what the compression looks like. We find that it tends to occur with the colours red, pink and orange.

Compress image example
Now these examples here may look different on other computer monitors/Windows or Mac machines, so if these look okay on your computer, just be aware that they may not on one of your customers.

Always use the exact size that the platform suggests.

There are plenty of free tools on the Internet to help you get the right size image. Here are a couple of examples – WebResizer, Irfanview .

3. Use emotion to draw the viewer in

Take this example.
Fun photo
This is a fun shot and could be used to promote a local Podiatrist or reflexologist.

The emotion that you are evoking using the image in this instance is humour, but it can be anything from fear (a picture of a big hairy spider) to excitement (using the colour red in an image).

However, bear in mind that the emotion needs to be relevant to context you are using it with.

4. Take care in using other people’s images

Google Images is a search service created by Google that allows users to search the Web for image content. It is made up of everyone’s images on the web.

However, just because the images are found on Google doesn’t mean that you can freely use them without checking the license.

Take the time to find the original source and credit the owner of the image. You can use a tool such as Tineye.com (which also come as an app for Chrome) to do this.

Alternatively, you can search for an image in the usual way, and then click on the Gear Icon, which can be found on the top right hand side of the page. Here is a drop-down menu and you can select Advance search.

Gear Icon

This gives you the ability to search in Google images for those that are free to use, share or modify even for commercial use.


The alternative to using other people’s images of course is to use your own!

The most popular images are original and unique and these are liked, re-pinned, followed and commented on the most on Pinterest so take the time to create your own.

Get that camera out and start taking your own pictures or you can create your own graphic by taking a look at our free video tutorials.

Alternatively you can creatively embellish your existing images to make them more share-worthy by taking a look at my ‘Impact with Images’ Guide, in which I have detailed over 35 ideas to do just that. Click Here now to find out more.

About the author

This is a guest post by Caroline Jones.  Caroline is the co-owner (together with her sister, Davina) of Useful Graphic Design Tutorials – the place to come to if you’d like know how to create your own graphics. Visit the website and take a look around: http://usefulgraphicdesigntutorials.com

12 comments on “4 Top Tips in Creating Irresistible Images
  1. Kate Luella says:

    well no.1 is old news to me!! but the other tips are fantastic – and no.2 has always had me baffled! Awesome, now I know how to fix that – I’d love more tips like this Caroline!

    • Kate – so glad that you’ve found these useful. #1 tip could be one of the most useful – but it is one that I do forget about. BTW – what did you think of the video? – Caroline

  2. Sue Kelly says:

    Great advice from people who really know what they are doing in the imagery department Caroline and Davina

  3. Sherri Frost says:

    Ahhh… I learned something new about compression. I have had a problem with that one!

  4. Angie says:

    Awesome post Caroline!

    It’s amazing how many bloggers feel it’s OK to just take images from the web to use on their blog. A source link is not enough though. I have had to ask a few bloggers to remove my personal images.

    I need to check out your guide, been meaning to do that.

    I use picmonkey to resize, etc. but it’s not been playing nice lately lol

    • Glad you found the post useful Angie. I think that many people just don’t realise that the images found in Google Images are actually other people’s

    • Thanks for the great feedback Martin. I have to constantly think about cropping, but it can have a dramatic effect on the composition of the photo and it’s definitely something to play around with.

  5. Martin says:

    Nice illustration of cropping for effect. I tend to just crop images to make them fit, but I’ll be looking at cropping to improve my pictures from now on.

    And you are right to tip us off about licensing of images – I confess to being a bit cavalier with the images I use at present – but as I get more traffic – I guess I should pay more attention to licensing.

    Nice article and sensible tips, well illustrated – thanks Caroline!


  6. Val B says:

    Great tips and resources! I didn’t know about TinEye.com or about changing Google’s image search settings. Looking forward to checking out your guide.

    • Val, thanks very much for taking the trouble to pop over and so glad you’ve found them useful. Yes, I think there are many people who aren’t aware of the Advance search options in Google – and they are pretty useful. Oh, and Val – I love the name of your website! LOL