Facebook Marketing Stats Every Business Should Know
Are you wonderding whether or not you should dive into Facebook marketing for your business? Perhaps you have a Facebook business page and have not had the time to invest into it. You may have heard that social media marketing is an essential tool for marketing, but wonder if this social business is worth all the effort and have placed it on the back burner.
What if you were shown convincing statistics on how Facebook is helping businesses like yours?
It is a fact. The Internet has changed the way companies market their business. To be competitive, a business needs to continually advance their marketing efforts and stay on top of current trends. Innovation and utilizing proven avenues of marketing channels is essential. The business that establishes and harnesses the power of social media marketing is one to that will rise above the competition.
The stats are in. Facebook is clearly a leader in the social media networking world. Corey Eridon of HubSpot recently published a list of compelling statistics in 12 Revealing Marketing Stats About Facebook for Business. The stats will convince any business marketer to take the Facebook social media initiative off the back burner. Below are six convincing Facebook marketing statistic highlights.
- 42% of Marketers say Facebook is critical or important to their business.
Facebook is an essential marketing channel for online marketers. Almost half of business owners and companies surveyed indicated that Facebook is critical to marketing strategy. - In the last 3 years, the number of businesses who say that Facebook is critical or important has increased 75%.
With the phenomenal increase of businesses utilizing Facebook as a critical marketing channel, the percentages are expected to increase as marketers harness the power of social media marketing by learning more and implementing new tactics offered by Facebook. - 62% of Marketers say that social media has become more important to their marketing campaigns in the last 6 months.
Most marketers are in agreement that Facebook is significant for social media marketing; however, it is not the only shiny coin in your pocket. It is important to integrate other social media channels to reach the best possible results. A comprehensive overall social media marketing plan includes encouraging Twitter followers to become Facebook fans, Facebook fans to share on your LinkedIn page and Pinterest followers to share images on your Facebook Timeline. Opportunities abound for cross-channel interaction and promotion that will help you maximize your social marketing reach to your prospects. - 77% of companies acquired B2C customers and 43% of companies acquired B2B customers from Facebook.
The statistics speak for themselves and definitely indicate that Facebook is a good investment of marketing budgets. - 80% of social network users in the US prefer to connect with brands through Facebook.
The opportunity to connect to one’s audience is certainly available. We should engage with our audience where our customers’ prefer to be connected at. If your target market prefers Facebook, then you should make a concentrated effort to interact with them on your Timeline. Regular, strategic posts and engagement is key to a successful Facebook marketing campaign. - Auto-posting to Facebook Timelines decreases likes and comments by 70%.
To achieve optimal results, don’t automate Facebook posts. You can still have an editorial plan and schedule, but think of posting like making a phone call. An auto-post is like a automated prerecorded phone call. You will get the best results if you make the phone call – or post in real time.
Do any of these statistics surprise you? If you have put Facebook on the back burner, do they persuade you to take it off and run with it?
We would love to hear your thoughts.
Facebook Marketing Stats Infographic
This is eye opening information! #2 & #4 — these really shows how critical it is for a business to have a presence on Facebook and to be using social media in general! #5 brings home that Facebook can no longer be ignored by businesses. Thank you! I will be sharing this information 🙂
Thank you, Livvie, for taking the time to comment. Your thoughts are definitely appreciated! I agree that # 2 and #4 are eye openers and #5 does brings home that Facebook can no longer be ignored by businesses. Thank your or sharing!