Should You Abandon Your Company Blog?

Should you abandon your company blog?Do you feel like your company’s blog is taking too much of your time? Are you more likely to update your Twitter or Facebook Pages rather than write a blog post?

You are not alone. USA Today published an article reporting a drop in maintained blogs, falling from 50% in 2010 to 37% in 2011, based on a list from Inc. magazine’s 500 fast-growing companies. While you may not be alone, you might want to reconsider abandoning your company’s blog.

3 Reasons Why Abandoning Your Company Blog Might Not Be a Good Idea

Should Your Company Give Up Its Blog?Here are a three reasons why abandoning your blog might not be for you.

No third party ownership

Someone else owns social media platforms such as Facebook or Twitter, but you own your blog. You are in control of how you get your information out there and brand yourself.

Mari Smith, named by both Dun & Bradstreet Credibility and Forbes as one of the Top Ten Influencers in Social Media, gives this reason to not give up on your blog:

“You must still focus on building your website and your blog. Why? Because these other platforms – the social networks – are third parties. You can actually lose full control, so you must build your own platform and you must build your own email list.”

Know-Like-Trust

A blog can be an inexpensive way to brand your company and invite your readers to know your company’s culture. Most of your website is going to be impersonal and professional, however, your blog allows you to have a personal touch.

Search Engine Optimization

You company’s blog is an important part of a strategic marketing plan. For example, if your website has 8 pages, this allows eight opportunities for search engines to grab your website content. When you add a blog to your website and you blog 3 times a week for a year, that adds 156 more opportunities to place on the search engines. The more you blog, the more you enhance your SEO efforts in a remarkable way and allow more customers to find you.

While blogging can be overwhelming, it is a critical piece of your company’s Internet presence. If still feel like blogging is too much for you or find yourself with no time, let R & R Web Design help you by reviving your website by providing your company with a custom blog with content inspired by you.

Are you still contemplating a company blog for your business? Check out: 5 Reasons Why a Company Blog is Essential

Call us today at: 248-889-0266

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

2 comments on “Should You Abandon Your Company Blog?
  1. Great article, and I enjoyed your perspective. So, I like the ownership, trust, and SEO benefits and understand them, but how does a small company find the time to take advantage of this platform? Even at large companies, we struggle with getting content out of our heads onto a blog, curious how small companies do it.

  2. Great question, Justin. I think your question hits on why businesses struggle with blogging. Two possible solutions are, delegating blog article writing to someone in the company such as an administrative assistance or hiring someone outside the company to write blog articles for you. It is important that the person who writes the blog articles is familiar with your company. For the content, we suggest weekly meetings to set up an editorial calendar directing the topics that you want to cover. This will greatly reduce the amount of time necessary to create the blog articles.

    At R & R Web Design, we provide blog writing services for businesses who do not have the time to invest in content marketing.

    For more tips, please see 3 Tips for the Struggling Blogger.

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