Do you feel like your company’s blog is taking too much of your time? Are you more likely to update your Twitter or Facebook Pages rather than write a blog post?
You are not alone. USA Today published an article reporting a drop in maintained blogs, falling from 50% in 2010 to 37% in 2011, based on a list from Inc. magazine’s 500 fast-growing companies. While you may not be alone, you might want to reconsider abandoning your company’s blog.
3 Reasons Why Abandoning Your Company Blog Might Not Be a Good Idea
Here are a three reasons why abandoning your blog might not be for you.
No third party ownership
Someone else owns social media platforms such as Facebook or Twitter, but you own your blog. You are in control of how you get your information out there and brand yourself.
Mari Smith, named by both Dun & Bradstreet Credibility and Forbes as one of the Top Ten Influencers in Social Media, gives this reason to not give up on your blog:
“You must still focus on building your website and your blog. Why? Because these other platforms – the social networks – are third parties. You can actually lose full control, so you must build your own platform and you must build your own email list.”
A blog can be an inexpensive way to brand your company and invite your readers to know your company’s culture. Most of your website is going to be impersonal and professional, however, your blog allows you to have a personal touch.
Search Engine Optimization
You company’s blog is an important part of a strategic marketing plan. For example, if your website has 8 pages, this allows eight opportunities for search engines to grab your website content. When you add a blog to your website and you blog 3 times a week for a year, that adds 156 more opportunities to place on the search engines. The more you blog, the more you enhance your SEO efforts in a remarkable way and allow more customers to find you.
While blogging can be overwhelming, it is a critical piece of your company’s Internet presence. If still feel like blogging is too much for you or find yourself with no time, let R & R Web Design help you by reviving your website by providing your company with a custom blog with content inspired by you.
Are you still contemplating a company blog for your business? Check out: 5 Reasons Why a Company Blog is Essential