What Makes How To Blog Articles So Alluring?

What Makes How To Blog Articles So Alluring?Are you looking to capture your audience with that wonderful ‘how to’?

Have you wondered what it is about how to blog articles that captivates your readers’ attention?

Today, I would like to create an open dialog about the classic type of article, the “how to” and examine why these articles always perform so well.

All across the board for the different blogs that I write for, I have noticed that the “how to” articles perform well even though each of those blogs have a completely different topic.

What do I mean by perform well? They are the most landed on, most searched for, most shared and the most commented on articles.

Readers Tend to Love “How To” Articles

That has lead me to one conclusion – readers must love ‘how to’ articles. Noticing this, Robin Strohmaier, owner of R & R Web Design LLC and I started brainstorming why readers love these types of articles so much. We are brainstorming because if we know what works, we can do it more.

While brainstorming, Robin and I came up with a few reasons why ‘how to’ articles tend to be so popular. Two of those reasons stuck out to me and I wanted to share those with you.

  1. How To Articles Answer The Questions Our Readers Are Asking
    How to articles have the opportunity to directly answer the questions that readers are asking.

    A few months ago, I had a reader ask about embedding videos from YouTube onto the blog and how to stop the mosaic that shows up at the end of the video. I answered those questions with a how to article and reasons why I use YouTube to embed our videos called 4 Reasons to Use YouTube to Embed Video Blogs and How to Do It.

    Nothing can be more pleasing as a reader when someone takes the time to directly answer our question(s). That is why we are here in the first place – to add value for our readers.

  2. How Tos Make Influential Cornerstone Articles
    If you know me, you know that I love cornerstone or evergreen articles. If you are unfamiliar with these types of articles you can check out the articles below. A quick definition is that these types of articles are always relevant, always fresh and can stand the test of time.

    Using the how to framework really makes writing evergreen articles easy and fun.

Summary

I love writing how to blog articles and at least for me, I have noticed that our readers love them, too.

Have you noticed the same thing? Do your readers respond well to these kinds of articles?

If your readers are responding, why do you think they are? I would love to hear your thoughts in the comment section below.

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

This article was published on: April 8, 2014 and was last modified May 23, 2017
24 comments on “What Makes How To Blog Articles So Alluring?
  1. Katrina says:

    My readers love how to articles also. They also enjoy reading ‘secrets’ and ‘what you didn’t know’.

    I will be focusing on a few more how to articles this week for my blog. And I love the fact that you mention evergreen and cornerstone. I was just taking about that on my Radio show today.

    • Hi Katrina,

      I’m a huge fan of evergreen/cornerstone articles! I’m glad you are spreading the word about them. 🙂

      I agree ‘secrets” articles are really fun. Thanks for sharing.

  2. You brought up a great point. How to articles do seem to pull better, and now I know why. Thanks for the great explanation and for the great tips!

  3. I agree that “how to” articles are well received. Often times, someone may be using only one step of how to accomplish something not realizing they are missing some key component. With the help of “how to” articles they are able to see how to complete a project. Things tend to make more sense in steps and it is just less overwhelming most times. “How To” articles make things seem achievable and they are easy to refer back to. Great post.

    • Hi Meryl,

      You bring up some really great parts of how to articles. You are so right, I know for me as a reader, I love it when things are broken down. It really does help to lessen the overwhelming feeling. Thank you so much for sharing.

  4. Agree. I’m positive that how-to’s are way up there when it comes to searching something online. I know for myself, I google that all the time. So yes, a lot of value in blogging about how-to’s. I think I might post a few. 🙂

  5. Pat Moon says:

    I’ll have to start writing more “How To” blogs. I tend to forget just how powerful these 2 little words are in headlines. Thanks for the reminder.

  6. Yes, I also believe that “How to’s” are a great blogging idea. Personally I use Google all the time and search that topic. It works. Thanks for much for the reminder. Must do this for my next blog post.

  7. Robert says:

    Great tips! I love as much advice as I can get! Thanks for sharing!

  8. Yvonne Brown says:

    I think you are on to something here. I recently was a part of a how to apply make up video. It was fun!

  9. Ashley says:

    Very good points! I agree that they are often well liked articles. I’ll keep this in mind for the future!

  10. Tina says:

    I am going to work “how to” (or more likely things I like to do) into my new blog. I hope it works!

  11. I love reading “How to” blog articles! I really need to write some “how to” post to see how my readers reacts to them!

  12. Rhonda says:

    Yes, I totally agree. Most of our readers are searching for information on tips and how to articles. Thanks for sharing some insight and tips on how to improve on my posts. Happy blogging!

  13. Veronica says:

    I think my readers love shorter articles but loaded with valuable tips that they can do themselves…..how-to articles

  14. For the vast majority of my articles I always like to include a section of “How To” in my posts – usually just a few bullet points. I feel that empowers them to learn the concept and see how they can apply it to their lives in a helpful way.

  15. I know readers like How To and I google how to frequently. I much prefer showing behind the scenes, what inspires a design. Getting my feet wet pairing fashion and jewelry which is a How To only I havent used that in a title. Hmm- maybe I just should.

  16. Because of my topic (women and their money), most of my articles are cornerstone articles. And their format is usually “scenario – problem identification – solution,” which is actually a “how to” article without being called that. So I guess I need to think about using “How to …” in my titles! Thanks for making us all think more deeply about our content, Christine (and Robin)! 😉

    • Hi Sharon,

      I always love hearing about to way your format your articles, “scenario – problem identification – solution” because I think you really do that well. Adding the “how to” to your title is worth the experiment. If you do try it, let me know how it goes. 🙂 Thanks for sharing.

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