Are you looking to capture your audience with that wonderful ‘how to’?
Have you wondered what it is about how to blog articles that captivates your readers’ attention?
Today, I would like to create an open dialog about the classic type of article, the “how to” and examine why these articles always perform so well.
All across the board for the different blogs that I write for, I have noticed that the “how to” articles perform well even though each of those blogs have a completely different topic.
What do I mean by perform well? They are the most landed on, most searched for, most shared and the most commented on articles.
Readers Tend to Love “How To” Articles
That has lead me to one conclusion – readers must love ‘how to’ articles. Noticing this, Robin Strohmaier, owner of R & R Web Design LLC and I started brainstorming why readers love these types of articles so much. We are brainstorming because if we know what works, we can do it more.
While brainstorming, Robin and I came up with a few reasons why ‘how to’ articles tend to be so popular. Two of those reasons stuck out to me and I wanted to share those with you.
- How To Articles Answer The Questions Our Readers Are Asking
How to articles have the opportunity to directly answer the questions that readers are asking.
A few months ago, I had a reader ask about embedding videos from YouTube onto the blog and how to stop the mosaic that shows up at the end of the video. I answered those questions with a how to article and reasons why I use YouTube to embed our videos called 4 Reasons to Use YouTube to Embed Video Blogs and How to Do It.
Nothing can be more pleasing as a reader when someone takes the time to directly answer our question(s). That is why we are here in the first place – to add value for our readers.
- How Tos Make Influential Cornerstone Articles
If you know me, you know that I love cornerstone or evergreen articles. If you are unfamiliar with these types of articles you can check out the articles below. A quick definition is that these types of articles are always relevant, always fresh and can stand the test of time.
Using the how to framework really makes writing evergreen articles easy and fun.
I love writing how to blog articles and at least for me, I have noticed that our readers love them, too.
Have you noticed the same thing? Do your readers respond well to these kinds of articles?
If your readers are responding, why do you think they are? I would love to hear your thoughts in the comment section below.