Social Media is a hard thing to master, especially for businesses.
Figuring out the time to post, not too early and not too late is hard to master. This is especially true if you want to post during optimized times to get the most viewers. Picking out what to post can also be difficult. Keeping it simple yet informative for your business can drive someone crazy.
Which social media do you post on? Whether you post to all of them or just a few can raise questions as well. You don’t want to post too often to the point where your followers stop following, but you want to post enough to get your business out there to gain followers.
All these variables can all create such a headache.
Social Media Tools
Check out these four amazing tools to help make sense of the social media madness.
Purpose: Social Media Sharing Tool
Buffer can help create less of a headache by posting on social media accounts for you. This is beneficial because you don’t have to sit around the computer on tons of different social media websites. Buffer is a great resource if you have your business on social media.
You can schedule your social media posts with Buffer using three ways:
- Let Buffer make a schedule for you
- Create a manual schedule yourself
- Import an optimized schedule
Share information right inside your browser.
If you download Buffer’s browser extension, you can share on social media without even leaving browser. The next time you find a quote, picture or video and want to share it, you can easily do so with Buffer’s browser extension. Here’s what one Buffer user has to say:
“I’ve tried a ton of different tools, but Buffer is the best solution we’ve found. Before we started using Buffer we were at about 200,000 fans. Today we’re at 1.3 million—and growing.”
~ Paul Szoldra, West Coast Editor at Business Insider
Buffer’s Free Plan
With Buffer’s free plan you will be able to connect one profile and offers:
- Sharing on Twitter, Facebook, Google Plus and LinkedIn.
- Scheduling of up to 10 posts
- The ability to schedule specific times to share.
Buffer’s Awesome Plan
Buffer’s Awesome Plan is $10 per month or $102 per year and includes:
- The ability to connect up to 10 profiles
- Sharing on Twitter, Facebook, Google Plus, LinkedIn, and Pinterest.
- Scheduling for up to 100 posts
- The ability to schedule different times to post for different days
Buffer’s Business Plan
Buffer offers three different business plans:
- Small Business Plan: $50 per month or $510 per year
- Medium Business Plan: $100 per month or $1,020 per year
- Large Business Plan: $250 per month or $2,550 per year
As with the Awesome Plan, with a business plan, you will be able to:
- Share on Twitter, Facebook, Google Plus, LinkedIn, and Pinterest.
For more on Buffer’s business plans please see: Buffer for Business.
Buffer offers a 50% discount to nonprofit organizations that provide a 501c3 or the country equivalent.
To give Buffer a test run, create a login account at: Buffer.
Purpose: Social Media Sharing Tool
HootSuite is here to help you accomplish all your social media goals.
Reach Your Target Audiences
With a single dashboard, you can manage more social media accounts like Twitter, Facebook, Google+, LinkedIn, Instagram, Pinterest, and more.
Reply with a single click in the dashboard and respond to messages, mentions, comments and more across every social media.
Figure out where your followers are through monitoring social conversations around the globe or in your neighborhood, to always know where your supporters are.
Save responses to customers in your archived responses category. This will save you time when you are responding to the same question from multiple customers.
Tune Up Your Listening Ear
Understand how people feel about your business or company, and learn when thing start to go downhill. All of this is possible by tracking trends including negativity, you can use HootSuite and track and identify the problem.
Over 100 million sources in 50+ languages across 25+ social networks allow you to gain access to information on every conversation whether it be on news sites, blogs, forums, and more.
Get notified when a trend goes viral. If a customer’s complaint is going viral, you can get notified instantly if the trend is unusual so you can stay on top of your business. This is what one user has to say about Hootsuite:
“Using Hootsuite, we’re able to serve our customers more effectively and on a personal level. Creating that bond while problem solving results in happy, repeat customers.”
~ Allison Butula, Social Media Manager, Herschel Supply Co.
Hootsuite offers three different plans to meet your scheduling needs.
Hootsuite Free Plan
With Hootsuite’s free account, you will be able to:
- Sharing on up to three social media accounts.
- Scheduling for one post at a time.
Hootsuite Pro Plan
Hootsuite’s Pro Account for business starts at $9.99 per month and includes:
- Sharing on 50 social media accounts and up to 100.
- The ability to schedule up to 350 posts.
- Up to 9 team members
Hootsuite’s Enterprise Plan
Hootsuite’s Enterprise Plan is designed for those needing unlimited social sharing options including corporations, organizations and government agencies. Pricing is available with the request for a demo. This plan includes:
- Unlimited social media accounts.
- Unlimited scheduling options.
- Up to 500,000 team members
For more on Hootsuite’s plans, please see Plans & Pricing.
The next step is to try out any of these amazing tools to make your social media life a little easier.
Do you ever get lost in a social media headache? Do you think these tools may be able to help you and your business? Does your business currently use any of these tools?
Please comment below with any questions or thoughts. I’d love to hear from you!
I am not being or is R & R Web Design LLC compensated for the Buffer or Hootsuite product reviews. In addition, I am not, nor is R & R Web Design LLC, an affiliate in any form.