So you’ve made the plunge – you have decided to use Instagram for your business and you are not alone. Brands are successfully using Instagram to market their business and are seeing great benefits. With the growth of Instagram skyrocketing, it’s important to know how to track your progress to give you the best success.
Let’s take a look at a few practical ways that you can help you manage your account and track your progress. Here are three incredible secrets and tools to help you manage your Instagram accounts.
You Can Manage Multiple Instagram Accounts
Instagram has no limits on how many accounts one person can have as long as they have a different email address for each account. Many people would like to have a personal account as well as a business account, but how do you manage both? At this point in time, there is no easy way to post Instagram pictures without logging in and out of each account for free.
Many have taken to using different devices like an old iPhone or iPad to keep themselves logged into a certain account. Here is the good news. Once a photo has been posted, there are some great third party apps that can help you manage your separate accounts.
- Schedugram – If you are willing to put in a little bit of money, this may be the best tool for you. Schedgram is used by the Instragram expert, Sue Zimmerman. This site allows you to manage your multiple Instagram accounts, upload and edit photos from the web, and schedule your posts while allowing multiple users to log into your account. However, this tool costs five dollars per week per account and goes up depending on the number of followers that you have. You can try out a seven day trial, but you still have to enter your credit card number for this free trial.
- Fotogramme – This is a free app that allows you to switch between each account easily. On this app you can like, comment, and view photos. You can also have it send your phone updates so that you know when there is activity on one of your accounts. Available at iTunes.
You Can Track Your Instagram Following
When you are managing your Instagram accounts, it’s helpful to know and track your followers. Using third party apps will help you track who follows you, who unfollowed you, and how many people are actually active on your page. There are many sites out there that offer this feature for free. To get more details you will have to pay the fee.
- InstaTrack – This is an app that will share how many followers your account as gained, and lost. It also helps to track how many people are following you. You can see what your average likes per post area and average number of comments. Available for both iPhones and Androids.
- Unfollowers – This tool allows you to manage your followers. It will track both your Twitter and your Instagram account while allowing you to see who is following you and who unfollows you.
You Can Track Your Performance
Iconosquare – This site allows you to do all but post pictures to your Instagram account and the best part is that the information is free. While you can still manage your multiple accounts on this app, what makes this one stand out is the analytics that it provides.
Iconosquare provides multiple graphs that track your monthly likes, comments, and growth. It gives information about how many new followers, most engaged followers, and what your most liked posts and your most commented posts are. Let’s highlight just a few of the graphs that you will find when you use Iconosquare. The above graph is a highlight of the most liked photos, and the most commented.
In this graph that Iconosquare provides is a tracking of your overall progress over time.
The pie chart is information on who likes photos based on who likes your page, in the red, verse who likes our post who does not like your page.
- Bitly – Have you had problems with tracking your Instagram activity on Google Analytics? That is because the way that Instagram works, you won’t be able to see the clicks that are coming to your site from Instagram. This poses a problem as I am sure you want to know the amount of traffic Instagram is actually bringing to your site. Like most things, there is a workaround – Bitly.
Check out the Instagram pages of many top brands.You will notice one thing that many of them have in common – they have a “bit.ly” included into their URL. Using the Bitly site gives you the ability to change your website’s URL into a custom URL. The process is easy and simple. You will be able to see how many visitors click on a custom bitlink.
If you want to take it a step further to be able to actually track it in your Google Analytics you will have to step up a URL directly with Google Analytics URL builder. Check below for the step by step way to get your tracking on Google Analytics.
- Google Analytics
Any traffic that comes from Instagram to your website will show up as direct traffic in Google Analytics. The following is a tutorial of how to set up Instagram tracking in Google Analytics.
Step 1: Create a URL to Track Instagram
First, we need to create a URL to track Instagram for Google Analytics. Go to the Google Analytics URL builder
Fill in the fields:
- Website URL – in our example, we are using the URL: https://r-rwebdesign.com/blog
- source – instagram
- medium – social
- campaign – profile
Submit and you will get a long link. This is the link we created:
Step 2: Shorten the URL with Bitly
Next, go to bitly.com and create an account if you don’t have one. Paste the long URL that you created in step one to shorten the link. You can create a custom bitlink. We created: http://bit.ly/r-rwebdesign.
Step 3: Add the Custom Bitlink to Instagram
Edit your website URL in your Instagram profile with the new custom bitlink. You can access your profile from your computer, mobile phone or tablet.
- Log into Instagram if you are not logged in already.
- Click your name in the top right corner and choose “Edit Profile” on a desktop. On your mobile phone, you should see the link “Edit Your Profile.”
- Paste your new custom Bitly link in the field “Website”
- Submit to save and test the link to be sure it is working properly.
Finally, you will want to check Google Analytics to be sure that visits from Instagram hits are being recorded.
- Open the Instagram custom link from your Instagram account.
- Log into Google Analytics on your computer or tablet.
- In the left column of Google Analytics, select “Real-Time” >> Traffic Sources
- You should see the Instagram results like in the example below.
After a few days, you will be able to see your Instagram traffic by going to Acquisition in the left column, >> All Traffic >> Source/Medium.
Instagram can be a powerful tool for your business and with the right tools, you can begin to manage your accounts in influential ways. With the right applications, you can begin to track and monitor your progress. You will be able to see what is working and what isn’t so that you can make improvements.
What one of these tips did you find most helpful or surprising? What one do you think you will begin to utilize for your own business? Please let us know if you have any questions as we would be happy to help.
The tools listed in this article are for informational purposes. I am not being or is R & R Web Design LLC compensated in any way for the tools listed in this article. In addition, I am not, nor is R & R Web Design LLC, an affiliate in any form.