How to Supercharge Your Blog Articles with Reader Focused Blogging

How to Supercharge Your Blog Articles with Reader Focused Blogging

When you brainstorm for article ideas, who do you have in mind?

Is your blog about what you have to say or what your readers want to read?

Today, I would like to spotlight what some may call a buzz word – Reader Focused Blogging or RFB for short. In truth, I don’t really like buzz words, but I think this is a great way to remember why we write blog articles in the first place and an easy way to keep up with Google Hummingbird.

From Social Work to Blogging

Back in the day, I was a social worker and I loved it. One of my favorite parts of social work was the way we would try and help our clients. We would work with our client and develop a “person centered plan”.

If done right, these plans were really cool, because it wasn’t about what I wanted for the client or what I thought was best for them. It was about what they wanted and what changes they thought were important. It was my job to facilitate those changes.

Since the client had ownership of the plan, the plans tended to be pretty successful.

When I apply my skills as a social worker to the blogging world, I can’t help but carry that same “person centered planning” with me. Even though I have been out of the field for almost 2 years now, I guess I’m realizing it’s in my DNA.

Reader Focused Blogging

This is where reader focused blogging comes in. I don’t have to tell you that the reason we blog is to offer something useful to our readers, to add value to their lives and to help solve frustrating problems. We blog to inspire, to engage, and to help, don’t we?

The key to doing that is focusing on the reader – hence Reader Focused Blogging.

I think it’s pretty easy in the blogging business to let our egos take over. Suddenly, I have this avenue to publish what I think and what I recommend.

Have you ever read a blog article that is seeping with someone’s ego? Somehow, the article becomes less about the reader and more about the writer.

RFB, or Reader Focused Blogging, reminds us that the purpose of our blog articles is to help and inspire our readers and to make their lives easier and better. When we do that we are succeeding.

When we write blog articles in this way, we ask ourselves:

  • What are my readers struggling with, and
  • How can I help them achieve their goals?

Reader Focused Blogging and Google’s Hummingbird

In our article, How Does Google Hummingbird Impact Me as a Writer, we shared about another buzz term called “user intent”. Google Hummingbird – which is the new algorithm for search engine placement- values articles written with “user intent”.

User intent and reader focused blogging go hand in hand. Both seek to answer the questions readers are asking. Both seek to keep the reader at the center, and both allow for your blog articles to provide the answers.

Summary

When we write blog articles that are focused on our readers, we satisfy Google Hummingbird’s “user intent” need and we establish our blogs as the place that provides the answers.

Your Turn

What inspired you to start your blog in the first place? Please let me know your answer in the comment section below.

Christine King is a staff writer at R & R Web Design LLC. She is passionate about writing and loves what blogging and businesses can achieve. Armed with her degree in social work, she brings the unique ability to motivate readers in every blog article she writes. She specializes in creating content and writing blog articles for a variety of businesses at R & R Web Design LLC.

This article was published on: March 4, 2014 and was last modified January 12, 2016
36 comments on “How to Supercharge Your Blog Articles with Reader Focused Blogging
  1. Yes! It’s easy to get caught up in what we want to say, and not actually what our readers are looking for. Thanks for the reminder to be of service and offer solutions rather than playing to the ego 🙂

  2. Tina says:

    Gee Robin, I don’t remember what started me a’bloggin’! It hasn’t been that along ago, but it’s second nature to me now (as the old song goes!). Your hints are valuable and great reminders of the fact that a blog is audience oriented, not self-oriented. Thanks.

  3. Connie, Side Gig Coach says:

    You’ve made a great point in this article. Thanks for sharing. In answer to your question, I was inspired to start my blog because I’ve found a “side gig” that’s easy for anyone looking to generate some extra income to start/maintain but, like me, most of us are skeptical of opportunities we don’t know enough about. My blog addresses the “skeptic” out there who might consider such an opportunity if he/she had enough information to make an educated decision.

    • Hey Connie,

      It’s really cool when you hear about what started people blogging. It sounds like you saw a need and decided to fill it. Now you’re offering invaluable information to your readers especially if they are skeptics. Thank you for commenting.

  4. Thought about this, just this week. Like yourself, my career background was in helping people. I’ve been blogging for past 2 years and I see a shift ocurring. At first it was all about my journey- not from ego but to show that it is never too late to reinvent yourself or start again. Then i started blogging on topics I thought my readers who liked my jewelry would be interested in. As I am getting to know my readers and niche, once again I’m shifting, expanding myself by researching info for relevant topics. But what is really important to me and I believe to my readers is to ‘feel me’ in my posts. My personality, writing style, sometimes reflections, opinions, etc, is expressed as I write. The key is balance, and I want my blogs to inspire, engage and help.

    • Hi Roslyn,

      You hit on a great point. I completely agree with you that your “personality, writing style, sometimes reflections, opinions, etc” are really valuable to your readers. Your personality is what will set you apart for your competitors.

      I don’t think that having your personality shine through your writing is the same as an ego seeping article. Being personal in our blog post is a great way to encourage our audiences to get to know us.

      It sounds like you are trying to provide your readers with enticing articles with great personality and answers to questions they are asking. Thank you so much for sharing your journey.

  5. Robert says:

    Various things can influence us when writing a blog. In my personal experience I try to figure out what the readers would actually enjoy reading as well as what they could come away with. In my opinion, if you can teach or enlighten each person with at least one thing that you have written you then have succeeded. 🙂

    • Hey Robert,

      You have a great point, “if you can teach or enlighten each person with at least one thing that you have written you then have succeeded.” That is always the goal, isn’t it. To offer useful information to our readers. Thanks for sharing.

  6. I started my blog for multiple reasons. A business reason, as it was highly recommended. But more importantly, I noticed I was asked similar questions by multiple people so I thought I could be of service writing about these topics. If a few in my immediate sphere were asking the same or similar questions, then I figured there were probably a lot more people out there wondering the same things. Plus I am a fan of getting things onto paper. Then they have a life. In my head the points can be forgotten, so I like the legacy part of recording this information. It provides a great benchmark to see growth – even my own. Thanks for sharing this article!

    • Hi A. Lynn Jesus,

      It’s amazing that you saw a need (people asking similar questions) and decided to fill it (starting your blog and answering their questions).

      You are so right, if you put something down on paper it really does come to life. Thank you so much for sharing your story!

  7. Meryl says:

    Creating content that will be of interest and value to the reader is critical. If you do not grab their attention the chances of keeping them on your website is minimal. Readers need to feel you are a valuable resource for them. Then they will return.

  8. Great article, I definitely notice people who are writing for themselves versus for their readers. It does make a difference.

  9. Nate says:

    My blogging journey started off as a way to generate business online. At the time when I started I really didn’t know what I was doing but I had to understand that it was process and that I had to be patient with it along the way. It’s rewarding to know that what I’ve done now and where I came from, I’ve come a long way. Thanks for the post!

    • Hi Nate,

      I’m with you, blogging is a journey and a process. It’s so important to be willing to grow and learn along with our readers. Thank you so much for commenting.

  10. I guess the keywords were “reader focused blogging!” LOL OK. . . if we are bloggers worth our weight, always put the reader first. My first blog was a motivational/inspirational blog where I dished out good, sage advice I had gathered from the people in my life. My motivation for writing it was to share with others what had worked for me. As that blog became successful and I began selling motivational products, I became versed in how to sell digital products on the internet. From there, my next blog took folks on my own journey into internet marketing. It was written for anyone interested in doing the same. It has evolved into a full blown consultation business at this time, but I am still just simply trying to help people who are needing encouragement and motivation in their business. Hope I answered your question! LOL

    • Hi Martha,

      It sounds like you understood, “reader focused blogging” from the start. 😉 It looks like you’ve had quite the journey and the root of it is your readers’ needs. Thank you so much for sharing your story with us.

  11. Joan Harrington says:

    Fantastic post Christine!!!! Full of valuable tips!!! Thanks so much for sharing!!

  12. Interesting. I try to blog in a way that my readers won’t get bored. I blog as I would talk to a close friend about the things happen in my life. If I learn something new I like to share that thing with my readers because maybe they didn’t know about it lol

  13. veronica says:

    Reader intent does make sense, after all you are trying to get your users to follow you loyally. Thanks for the great information

  14. These are all such helpful tips! When I blog, I like to write as if the person is right in front of me and I am speaking to them. There is so much to learn and I appreciate great info that can help others. Thanks for sharing!

    • Hi Alexandra,

      I really love it when blogs are written from the perspective that you said, “as if the person is right in front of me and I am speaking to them.” Thank you for reading the article and commenting!

  15. When I took my own Journey to Financial Freedom online, I started writing about some of my mistaken beliefs and issues, in order to get “grist in the mill.” Then, as I started getting comments back on the articles, in future articles I answered the concerns I was hearing. Then, as my client base grew, I started creating composites out of similar problems I was hearing from clients, knowing that others might be facing the same thing. Now, nearly 200 weekly articles later, I still find content easily by staying tuned into the needs my clients and readers are experiencing. “Reader focused blogging” and “user intent,” indeed! 😉

    • Hi Sharon,

      You offer such a great suggestion in finding content, “I still find content easily by staying tuned into the needs my clients and readers are experiencing.” Our readers are such a great place for uncovering content ideas.

      Thank you so much for sharing your journey.

  16. Pat Moon says:

    I struggle with this. I believe I provide useful, valuable, engaging content in my nutritional blog. I believe I give readers the tools to assist in solving a health problem with nutrition. Yet, its as though my readers like my information but they are not responding by opting in to be on my list or purchasing product as a result of my blog. Evidently I need to listen better to what my readers are revealing in their non-committal responses?

    • Hi Pat,

      I understand. As blog authors, I think we all struggle at times to find the best way to not only reach our readers and offer value, but to inspire them to take the next step by opting into our lists and ultimately purchasing a product or service.

      Your articles are filled with useful, valuable and engaging content, Pat. Please keep up the phenomenal work!

  17. Great post! I blog to help people with their home decorating obstacles. Thanks for the reminder that it is about the reader and not us.

  18. Brittany says:

    Very good point. I don’t personally care for blogs that leave me wondering “why do I care?” I always feel rude, but why do I care what they had to eat or what they did that day? If the blog is just their diary and there day isn’t unusual… I won’t come back. I love reading blogs where the users use their personal experience to help others, provide a service, or even just to entertain.

    • Hi Brittany,

      You bring up exactly why we put adding value for our readers at the center of our writing and not ourselves. I’m with you, when I read a blog, I’m looking for something and if I don’t see that something I rarely come back.

      Thank you for sharing your experience! 🙂

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