When you brainstorm for article ideas, who do you have in mind?
Is your blog about what you have to say or what your readers want to read?
Today, I would like to spotlight what some may call a buzz word – Reader Focused Blogging or RFB for short. In truth, I don’t really like buzz words, but I think this is a great way to remember why we write blog articles in the first place and an easy way to keep up with Google Hummingbird.
From Social Work to Blogging
Back in the day, I was a social worker and I loved it. One of my favorite parts of social work was the way we would try and help our clients. We would work with our client and develop a “person centered plan”.
If done right, these plans were really cool, because it wasn’t about what I wanted for the client or what I thought was best for them. It was about what they wanted and what changes they thought were important. It was my job to facilitate those changes.
Since the client had ownership of the plan, the plans tended to be pretty successful.
When I apply my skills as a social worker to the blogging world, I can’t help but carry that same “person centered planning” with me. Even though I have been out of the field for almost 2 years now, I guess I’m realizing it’s in my DNA.
Reader Focused Blogging
This is where reader focused blogging comes in. I don’t have to tell you that the reason we blog is to offer something useful to our readers, to add value to their lives and to help solve frustrating problems. We blog to inspire, to engage, and to help, don’t we?
The key to doing that is focusing on the reader – hence Reader Focused Blogging.
I think it’s pretty easy in the blogging business to let our egos take over. Suddenly, I have this avenue to publish what I think and what I recommend.
Have you ever read a blog article that is seeping with someone’s ego? Somehow, the article becomes less about the reader and more about the writer.
RFB, or Reader Focused Blogging, reminds us that the purpose of our blog articles is to help and inspire our readers and to make their lives easier and better. When we do that we are succeeding.
When we write blog articles in this way, we ask ourselves:
- What are my readers struggling with, and
- How can I help them achieve their goals?
Reader Focused Blogging and Google’s Hummingbird
In our article, How Does Google Hummingbird Impact Me as a Writer, we shared about another buzz term called “user intent”. Google Hummingbird – which is the new algorithm for search engine placement- values articles written with “user intent”.
User intent and reader focused blogging go hand in hand. Both seek to answer the questions readers are asking. Both seek to keep the reader at the center, and both allow for your blog articles to provide the answers.
When we write blog articles that are focused on our readers, we satisfy Google Hummingbird’s “user intent” need and we establish our blogs as the place that provides the answers.
What inspired you to start your blog in the first place? Please let me know your answer in the comment section below.