Are you aware that 71%* of people say that they make purchasing decisions from blog research?
Did you know that business to consumer companies get 88%* more leads a month if they blog?
The research is clear. Having a blog benefits your company, however, as a business how do you make your company’s blog content GREAT? At R & R Web Design LLC, we recommend at least 3 posts a week on your blog and ideally 5 posts. The reason we recommend so many articles is simple. The more you blog, the more likely your customers will find you.
3-5 postings a week for any business is going to take effort. Today, we are going to be sharing with you a few ways that have allowed us to create great content without taking too much time or effort.
What is Great Content?
First let’s take some time to define what we are trying to reach, which is great content. According to Michael Stelzner at Social Media Examiner, the goal of your blog should be to create a following and good content will help you to do that.
- Easy To Read
Most blog readers are skimmers. Yes, I admit it, I am a skimmer too. Our eyes focus in on the bolded words. We like short paragraphs and we love images. Make sure your audience can skim your article and walk away knowing what you are saying.
- Keep It Relevant
Know your audience. This is a spot that is easy to run into some trouble. Just because I think something is interesting does not mean you do. Our content needs to appeal to our audience.
This is our “How to Do Something Stellar”. When you are looking into how to something, what do you type into Google or other search engines? You type, How to Do Something Stellar. Using how to or step-by-step instructions are a great way to start a following.
One way to know that you have achieved great content is when other bloggers and readers are sharing your content. So let’s make it easy on our readers by embedding social media sharing. We do this at the bottom of all our posts by using share and enjoy!
How do you create great content? Which articles do you see get shared more, how to, step-by-step, breaking news?
* Statistics based on a survey conducted by Hubspot