Finding the time to dedicate to social media and the right types of posts to inspire engagement on your Facebook Page can be challenging for a small business. Many have questions like, “What types of posts might bring the most engagement on Facebook?” and “Are there etiquette best practices that should I follow?”
There has been an enormous amount of information published about Facebook tips. Weeding through what works best for you will take time and testing. We have collected a list of our 15 fabulously favorite Facebook tips for Pages that we have gathered from a variety of sources from Mari Smith, Social Media Examiner, Buddy Media and more to a few ideas of our own that we have found useful.
Our top 15 Facebook Tips
- Fill in the blank
Use fill in the blank style Facebook posts for higher engagement levels. This is an example of how Social Media Examiner uses this type of post:
- Questions for one-word answers
Ask questions that are interesting, entertaining and easy to answer. Questions that require just one-word responses tend to get the most engagement. Here is how SocialMediaHive.com used a question for a one-word answer:
- Eye candy images
Use compelling, eye-catching images with your posts. “Eye candy” photos get better visibility in news feeds.
- Comment back
When someone is kind enough to comment on one of your posts, make it a point to take the time to comment back. Everyone likes to be acknowledged and by commenting back, you show that you genuinely care.
- Vary your comments
Vary your comments on other Facebook pages instead of posting the same message over and over. Posting repetitive messages may set off a Facebook flag that could result in a temporary posting ban. For example, if one of your photos was shared multiple times and you would like to thank each person, consider different versions of expressing your gratitude, like “Thank you for sharing this” and “I appreciate your sharing this”.
- Engage and build relationships
Choose pages that you would like to connect with and not only like them, but engage by commenting on their posts. Social media is about creating and building relationships. Fan Page networking parties are great, but no one should feel an obligation to like each and every page. Likes are a privilege and not a right.
- Use your golden words
If someone shares your content, thank them. If possible, engage in a conversation. You will be amazed at how a simple and golden “thank you” can inspire a relationship.
- Let’s be on a first name basis
If your first name is not part of your business name consider including your first name when you post a comment from your business profile on Facebook. Whether you are commenting on another page or your own, including your first name will bring a personal touch. In this example, Heidi, of Guild West Agency has included her name after responding to a comment.
- Include your website’s URL
Do you have a non-local business Facebook page? Include the link to your website in the “About” section. The link will appear right under the profile picture and will help your visitors to quickly connect with your website. In this example, B Squared Media included the company’s website address in the About section.
- Give credit where credit is due
Always give credit where credit is due. It is the right social thing to do. For example, if you read about a news item on someone else’s page and post your own graphic and spin about the news, consider including the source such as “News via ME Marketing Services”.
- Add a second administrator
Consider adding a second admin to your Facebook business account. This way, if you ever lose access, the second admin will be able to access and manage your page.
- Call to action with cover photo
Golden nugget from Mari Smith: After uploading a cover image to your page, be sure to include a call to action with a link and description of your business. In this example, Be A Top Producer has included a call to action and the company’s website address:
- Change your Timeline cover photo
Consider changing your Timeline cover photo from time to time. For example, you might like to include a holiday themed cover photo during the holidays.
- Share, share, please share
Please SHARE an image or graphic that someone else has created and posted on Facebook instead of downloading it and uploading it to your Facebook page as your own.
- Use the full URL in posts
Consider using the full URL when including a link in your Facebook post. Why? A Buddy Media study showed 3X higher engagement rates for full-length URLs in Facebook posts over links generated by a URL shortener.
Do you have any favorite Facebook tips that have proven to be effective? Have you used any of our fabulous 15 favorites? Please share them in the comments below.