Have you ever shared about your family on your blog?
Do you feel like adding a story about your own life is too personal?
This particular topic has been on my mind for weeks now, and I’m really excited to have this conversation with you. Today, let’s talk about getting personal with our blogging.
Social media is a wonderful thing. I never thought it would be so easy to keep in touch with old friends. I love seeing updates from my girlfriend who lives in Germany. Social Media has brought us together. Yet, at the same time it has created distance.
Have you ever see that commercial where the daughter is worried about her parents and their “anti-social behavior”. She admits that they (her parents) only have 16 Facebook friends, and she on the other hand has over 600 friends. Meanwhile, the commercial is cutting to her parents with another couple going out, bike riding, and going to concerts.
Social media does lack a personal touch. Because of that, readers crave authentic vulnerability that can be difficult to communicate though writing. However, I believe that adding a personal touch to every post is vital in this increasing social media world.
The Risk Getting Personal
There are a few risks that come from adding that personal touch.
- First, once you put your information out there – it’s out there for everyone to see. I’m a shy person by nature and it makes me nervous that what I say today will always follow me.
- Another risk for me is I don’t want to put too much out there. I still want to offer my readers good informative information. I would hate to lose the content behind my latest cat story. (I don’t have a cat, but you know what I mean)
- Video Blogs, which is a whole beast in and of itself. But, they are a great way to get personal. I did one not too long ago. I had just cut my hair and now it’s on YouTube!
Knowing those risks and I’m sure there are many other risks, how do we communicate that we are real people on the other side of the computer?
Let’s get personal, personal.
You may have heard me describe it this way. Every blog I write, I want my reader to feel like we just had a great cup of coffee at the local coffee shop. Notice, it’s not at my home, where you will see the dishes in my sink, or my daughters trail of toys from her bedroom to mine.
As great of a picture that is, how do we do that?
- Keep It Simple Stud
Offer your reader little pieces of who you are. So add a quick story here or a funny story there. Only offer what you’re comfortable with and be as honest as you can.Example: One of my blogs that I write for the owner is a big Detroit sports fan. I try to add it a little bit about whatever is happening with the Tigers, Lions and Redwings.
- Video Blogs
Besides having a bad hair day, I loved doing a video blog. It is personal and doesn’t hide the amazing content you are sharing.
These are good for blog posts in general. I’ll admit, I haven’t actually done this and I’m changing that today. Adding pictures provides a personal touch.
All three blogging tips suggestions offer that personal touch while keeping things professional.
Do you agree that blog articles need a personal touch?
How do you keep it personal?
Here are some pictures of my little lady this weekend. She was celebrating the Wolverines making it to the final four and partying in her Easter dress. Have a great week!