Would you like to be able to entice your readers with the perfect headline?
I know I would. That is what started me on this search. I am on the prowl to learn how I can write headlines and titles that will ensnare my audience. Last week, we started this series on How to Write the Perfect Headline Every Time with a shocking statistic. If you didn’t catch last week’s article, here is the statistic,
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. ~ CopyBlogger
The reason why this statistic is so frightening is because of how many potential readers we lose because of unimpressive titles and headlines. For the next few weeks, I will be sharing everything I can from the perfect how tos to the unexpected gem. Today, I am sharing all about those unexpected gems.
“How To” and “7 Steps”, “6 Ways”, and “5 Reasons”
When I started blogging, I was told to use headlines like “how to” and “7 steps”, “6 ways”, and “5 reasons”. Those types of headlines are every blogger’s bread and butter and they are my bread and butter. I love alluring my readers in with a great how to article or sharing about the 6 ways to solve their problems.
Now, I write about 10 articles a week for all kinds of different blogs. For me, the “how to” and “7 steps”, “6 ways”, and “5 reasons” was starting to feel a bit redundant. So, I wondered, is there another way to write a headline that keeps things fresh for me as well as my readers?
I found this great article on Copyblogger that right away caught my eye as something I wanted to read. While this article displays 9 headlines that Copyblogger claims will sell like crazy, I am going to share with you the ones I love.
- “State the big Benefit”
Simply put, but it has profound effects. As you can see my headline for this article is simply stating a big benefit, a benefit that I know most bloggers are interested in. Without using “how to” and “7 steps”, “6 ways” and “5 reasons” not only did I catch your attention, but I also lured you into reading my article. 🙂
- “Bark a Command”
This one was really fun and had my editor calling me wondering what I was up to. I used this idea for an article on growing coffee beans. My headline was:
Grow Your Own Coffee Beans
I could have easily thrown in a how to, but I chose not to. Not only did this offer a fresh headline, but it also gave the readers a clear expectation about what was coming in the article. Plus who wouldn’t want to grow their own coffee beans?
- “Pose a Provocative Question”
CopyBlogger recommends that you,
Asking a question directly involves your reader. However, your question cannot be random or clever. It must relate directly and clearly to the major benefit of the product. It must also prod the reader to answer “yes” or at least “I’m not sure, but I want to know more.
For a different blog, I was writing about how the State of Michigan is in the process of trying to expand the rights of gun owners. My headline was
Did You Know The Rights of Gun Owners Are Expanding In Michigan?
Now, if you still love your bread and butter, have no fear because next week is all about how tos.
I would love to have you all read the article by Copyblogger – 9 Proven Headline Formulas That Sell Like Crazy, pick one and try it out. Take a little break for the “how to” and “7 steps”, “6 ways” and “5 reasons” and try something different and let me know about it. Have a wonderful week!